ASRock launched a new marketing campaign for its AMD platform motherboards, claiming to be the first manufacturer to be out with motherboards that use real AM3+ sockets. AM3+ is the FCPGA socket that has been designed for upcoming AMD FX series "Zambezi" processors based on the "Bulldozer" architecture. As a part of its campaign, ASRock highlighted the benefits of opting for its AM3+ motherboards. In the process, it ended up disclosing quite some technical information about AM3+, and why AMD designed it in the first place, when apparently AM3 can run Zambezi with a BIOS update.

To begin with, ASRock started with the socket itself, showing that AM3+ sockets can be identified by "AM3b" written on the socket, and have wider pin-holes (0.51 mm vs. 0.45 mm of AM3). It is possible that future (retail?) versions of the CPU, if not the engineering samples doing rounds, could use packages with thicker pins that are incompatible with AM3. The thicker pins add durability, and are designed for a different set of electrical specifications.

Internationally renowned mainboard and graphics card manufacturer MSI officially announced its AMD AM3 mainboards and the corresponding BIOS versions with full compatibility with all AMD AM3+ multi-core processors. By upgrading the BIOS with a few simple steps, users can enjoy the powerful performance of AMD AM3+ multi-core processors without extra expenses. The brand new AMD AM3+ multi-core processors have more cores and larger L3 cache memory capacity. Also, the built-in 2nd generation Turbo Core technology also boosts the performance of the new AMD AM3+ multi-core processors. Along with the latest 32nm process which significantly enhances the electrical specifications, AMD AM3+ multi-core processors will absolutely be the next-generation indicator of performance.

In addition to upgrading all BIOS on the existing AM3 mainboards supporting AMD AM3+ multi-core processors before shipping to correspond to the upcoming AMD AM3+ processors, MSI will post the BIOS of corresponding mainboards with support for the new AMD AM3+ processors for consumers to upgrade their MSI AM3 mainboards in order to meet their demands for system upgrade and experiencing the powerful performance of the next-generation AMD processors.

GIGABYTE INC., a leading manufacturer of motherboards and graphics cards today announced a new line of 16 "Black Socket" motherboards previously unveiled at CeBIT 2011 that offer support for AMD's next generation , 32nm AM3+ CPUs and are based on current generation AMD 800/700 series chipset-based motherboards.

Wanting to ensure users their motherboard is able to take advantage of all the performance enhancements that AMD's upcoming AM3+ CPUs have to offer, GIGABYTE has equipped their entire line of AM3+ CPU ready motherboards with a new black colored socket, making it easy to spot for AM3+ support. In addition, GIGABYTE "Black Socket" series offer full backwards compatibility with AMD's current generation AM3 socket CPUs, allowing for painless migration to the AM3+ CPUs when they become available. To learn more about the GIGBYTE AM3+ ready "Black Socket" motherboards, please visit this page.

AMD's next-generation high-end desktop processor line, the AMD FX-series, is inching toward a June 11 launch, according to DonanimHaber. FX-Series is hyped for being based on the company's next-generation "Bulldozer" architecture, which is a built from ground up x86-64 processor design. AMD's FX-series will include 8-core, 6-core, and 4-core models, and will optimally run on a new socket currently referred to as "AM3+". Major motherboard vendors are expected to release AM3+ motherboards based on various chipsets around the same time.

AMD's upcoming FX series "Zambezi" desktop processors based on the "Bulldozer architecture are also expected to bring with them compatible motherboards, as AMD, on a number of occassions, stated that the chips will require a new socket (referred to as AM3+) and compatible chipset, and that the chips will be incompatible with existing AM3 socket and existing chipset. Information available with SweClockers points to the contrary.

According to the source, motherboard major ASUS is planning to provide support to AM3+ processors to some of its existing AM3 motherboards using mere BIOS updates. That's right, Zambezi will indeed be backwards compatible with AM3 and existing chipset, only what remains to be seen is if the processors will perform to their full potential and overclock well on existing platform. Amongst ASUS' Schindler's list are top of the line AM3 models, such as ROG Crosshair IV Formula and Extreme, M4A89TD PRO/USB3, and even AMD 890GX-based motherboards such as M4A89GTD PRO. The list also shows certain AM3+ motherboards that use dated chipsets such as 760G, probably the entry-level of ASUS' M5A series of motherboards.

Close to two weeks ago, reports surfaced about AMD claiming that its upcoming "Zambezi" 8-core desktop processor based on the company's new Bulldozer architecture is expected to perform 50% faster than Intel's Core i7 and its own Phenom II X6 processors. The slide forming the basis for the older report surfaced, and it's a little more than a cumulative performance estimate.

Slide #14 from AMD's Desktop Client Solutions presentation to its industry partners reveals that the company went ahead and provided a breakdown on which kinds of applications exactly does its new 8-core chip perform better compared to present-generation processors. The breakdown provides an interesting insight on the architecture itself. To begin with, AMD's 8-core Bulldozer "Zambezi" processor is 1.5X (50%) faster overall compared to Intel Core i7 "Bloomfield" 950, and AMD Phenom II X6 1100T. Breaking down that graph, the processor performs similar to the other chips in media applications, but features huge gains in gaming and 3D rendering, which is where most of its gains are coming from.

Here, take some salt. AMD reportedly gave out performance figures in a presentation to its partners, performance figures seen by DonanimHaber. It is reported that an 8-core processor based on the "Bulldozer" high-performance CPU architecture is pitched by its makers to have 50% higher performance than existing processors such as the Core i7 950 (4 cores, 8 threads), and Phenom II X6 1100T (6 cores). Very little is known about the processor, including at what clock speed the processor was running at, much less what other components were driving the test machine.

Taking this information into account, the said Bulldozer based processor should synthetically even outperform Core i7 980X six-core, Intel's fastest desktop processor in the market. Built from ground-up, the Bulldozer architecture focuses on greater inter-core communication and reconfigured ALU/FPU to achieve higher instructions per clock cycle (IPC) compared to the previous generation K10.5, on which its current Phenom II series processors are based. The processor is backed by new 9-series core logic, and a new AM3+ socket. AMD is expected to unveil this platform a little later this year.

MSI let its latest motherboard for the AMD Zambezi platform face the lens. The Big Bang Conqueror is based on the AMD 990FX chipset, and features the latest AM3+ socket to connect to processors based on AMD's Bulldozer architecture. The first set of processors will feature 8 cores, 16 MB cache, and dual-channel DDR3 memory with default DRAM speeds to match bandwidth provided by slower triple-channel DDR3 memory on current Intel Core i7 LGA1366 processors.

The Big Bang Conqueror uses a 10-phase VRM to power the CPU. The CPU is wired to four DDR3 DIMM slots for dual-channel memory. Expansion slots include three PCI-E 2.0 x16 (electrical x16/16/NC or x16/x8/x8), one PCI-E x16 (electrical x4), two PCI-E x1, and a PCI. Storage includes six internal SATA 6 Gb/s, two eSATA. Other connectivity includes USB 3.0, gigabit Ethernet, 8-channel audio with optical and coaxial SPDIF, and FireWire. Various overclocker-friendly features are also present.

Zalman showed off its latest mid-range CPU cooler, the CNPS7X LED. The CNPS7X sits between the value CNPS5X and the high-performance CNPS10X. It uses an aluminum fin tower design, making use of trapezoid aluminum fins to which heat is conveyed by three 8 mm thick copper heat pipes. It makes use of an LED-lit 130 mm high-flow fan. The CNPS7X is suited for all modern socket types, including AM3+/AM3/AM2+, LGA1366, LGA1155/LGA1156, and LGA775.

AMD's upcoming "Bulldozer" architecture based processors that use a new socket type, the AM3+, are slated for Q2, 2011. To complement its launch, AMD will be launching the 9-series chipset series, consisting of four kinds of desktop chipset. The lineup starts with the AMD 990FX, the high-end 4-way CrossFireX-ready chipset, geared for high-end motherboards. Next up, is the 990X. This discrete graphics chipset is also ready for CrossFireX, but has just 16 PCI-Express 2.0 lanes to spare for graphics, platforms based on this will feature two PCI-Express x16 slots which reconfigure to electrical x8 slots when both are populated.

The third is an entry-level discrete graphics chipset that doesn't support CrossFire, but can spare one PCI-Express 2.0 x16 slot for discrete graphics, it's the AMD 970. Lastly, there's the 980G integrated graphics chipset, which features a DirectX 10.1 compliant IGP, which supports UVD 2.0 video acceleration. For some reason, this chipset doesn't support older AM3 processors, but only AM3+. The other chipsets in the series however, do support existing socket AM3 Athlon II and Phenom II series processors. All four northbridge chipsets support HyperTransport 3.0 processor interconnect, supporting data rates of up to 5.2 GT/s.

AMD's next-generation PC processor architecture that seeks to challenge the best Intel has, codenamed "Bulldozer", is set to make its desktop PC debut in 2Q next year, with a desktop processor die codenamed "Zambezi". AMD is seeking to target all market segments, including an enthusiast-grade 8-core segment, a performance 6-core segment, and a mainstream 4-core segment. The roadmap reveals that Zambezi will make its entry with the enthusiast-grade 8-core models first, starting with 125W and 95W models, trailed by 6-core and 4-core ones.

Another couple of architectural details revealed is that Zambezi's integrated memory controller (IMC) supports DDR3-1866 MHz as its standard memory type, just like Deneb supports DDR3-1333 MHz as its standard. DDR3-1866 MHz, or PC3-14900 as it's technically known, will churn out 29.8 GB/s in dual-channel mode, that's higher than triple-channel DDR3-1066 MHz (25.6 GB/s), which is Intel Core i7 LGA1366 processors' official memory standard. The 8-core and 6-core Zambezi models feature 8 MB of L3 cache, while the 4-core ones feature 4 MB. Another tidbit you probably already knew is that existing socket AM3 processors are forwards-compatible with AM3+ (Zambezi's socket), but Zambezi processors won't work on older AM3/AM2(+) socket motherboards.