Sony Corporation ("Sony") and TCL Electronics Holdings Limited (together with its subsidiaries, "TCL") today announced that Sony and TCL have entered into legally binding definitive agreements for a strategic partnership in the home entertainment field. This follows the memorandum of understanding announced on January 20, 2026, pursuant to which both parties have been conducting discussions.

Under this partnership, Sony will establish a wholly owned subsidiary (the "Preparatory Company") to assume its home entertainment business, and TCL will subscribe to a portion of the Preparatory Company's shares, forming a joint venture (the "New Company") with TCL holding 51% and Sony holding 49% of the shares. The New Company will succeed to Sony's home entertainment business, which includes product development and design, manufacturing, sales and logistics, and customer service for products such as Consumer TVs (BRAVIA), B2B Flat Panel Displays (B2B BRAVIA), B2B LED Displays, projectors, and home audio equipment such as home theater systems and audio components. The New Company is expected to operate this integrated business globally.

Sony and TCL have officially signed a memorandum of understanding about Sony's home entertainment business, which includes TVs and home audio equipment. Under this new agreement, TCL will acquire a 51% majority ownership share of Sony's home entertainment under the new joint venture business unit. The new JV will continue the legacy of Sony's renowned BRAVIA branding, a symbol of quality in home entertainment. For TCL, this represents an ideal entry into the premium home entertainment market, while the venture marks the end of Sony's unique brand presence. With operations expected to commence in 2027 after all regulatory approvals, we may see the first series of TCL-branded BRAVIA TVs and audio equipment.

Specifically, the two companies have signed a memorandum of understanding to confirm their intentions to establish a joint venture that will assume Sony's home entertainment business, with TCL holding 51% and Sony holding 49% of its shares. The joint venture will operate globally, handling the full process from product development and design to manufacturing, sales, logistics, and customer service for products including televisions and home audio equipment. Sony and TCL will proceed with discussions toward executing definitive binding agreements by the end of March 2026. Subject to execution of the definitive agreements and relevant regulatory approvals and other conditions, the new company is expected to commence its operations in April 2027.

Sony Electronics Inc. today announced two new native 4K laser home cinema projectors, the BRAVIA Projector 8 and BRAVIA Projector 9. Both are the first projectors to include the XR Processing technology, Sony's cutting-edge BRAVIA TV video processing, enabling powerful picture features made for the movie buffs, sports fans, and avid gamers.

The new projectors are the first to join Sony's comprehensive BRAVIA home cinema line-up, made available alongside the BRAVIA TVs and BRAVIA Theatre home audio products. BRAVIA is designed to enhance the authenticity of cinematic content, delivering impressive picture and sound at home as the filmmakers intended. These new projectors offer exceptional image clarity, color, and contrast as well as professional-grade visual experiences inside the home.

Sony has announced that Zoom Video Communications, Inc. will be coming to Sony's BRAVIA TVs that are compatible with BRAVIA CAM. This partnership will allow users to easily connect with friends, family, and colleagues for video calls and meetings from the comfort of their living room. Sony's BRAVIA is the first TV brand to support the Zoom for TV app on Google Play Store.

With Zoom on BRAVIA TVs, users will be able to take advantage of all the features that make Zoom one of the leading video communication platform. This includes video communication on a TV screen, screen sharing, and collaboration tools. Users will also be able to use BRAVIA CAM's advanced features - it recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. All of that is possible with a very simple setup - when using a compatible TV with a BRAVIA CAM, it only takes downloading the Zoom app from Google Play and launching it with the TV's remote.