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Microsoft Employees Raise $1 Billion for Communities Around the World

Microsoft Corp. today commemorated its 30th Employee Giving Campaign and announced that U.S. employees raised $1 billion in cash since 1983 for approximately 31,000 U.S.-based nonprofits and community organizations. CEO Steve Ballmer announced the milestone during a special town hall event at the Microsoft Redmond campus, which included Microsoft Chairman Bill Gates and Washington State Gov. Chris Gregoire.

"Today, I'm thrilled to announce that since our Employee Giving Campaign started in 1983, Microsoft employees have donated a total of $1 billion to more than 31,000 nonprofits," Ballmer said. "I'm incredibly proud of our employees, and this is truly a time to celebrate, not just because we've raised a record amount of funds, but also because together with our nonprofit partners, we have impacted and improved the lives of hundreds of millions of people."

Intel Ushers in 'A New Era of Computing' with Ultrabook Campaign

Intel Corporation's biggest marketing campaign in nearly a decade kicks off this week with television commercials, online experiences and print ads that the company is hailing as "cinematic and epic."

The multi-faceted global campaign, called "A New Era of Computing," is aimed at marketing the Ultrabook experience in exciting and innovative ways to consumers. Valued at hundreds of millions of dollars, the campaign is the largest marketing spend for the company since launching Intel Centrino in 2003.

Inaugural Intel Marketing Innovation Awards Announced

Recognizing standout marketing campaigns within the Intel Inside and Intel Brand Advantage programs, Intel Corporation feted a handful of companies with the first Intel Marketing Innovation Awards.

Fujitsu took the Grand Prix for its LIFEBOOK4Life campaign, being the best all-around entry among the various award categories. Fujitsu's campaign sought to increase brand relevance and drive sales for LIFEBOOK notebooks based on the second-generation Intel Core vPro processor family. The campaign targeted IT decision-makers in SMB, enterprise and the channel in 40 countries across Europe, the Middle East, Africa and India. The campaign resulted in a 65 percent sales increase by integrating innovative social media activities via LinkedIn, Facebook, word-of-mouth, augmented reality and viral videos with standard advertising.

SteelSeries Design by Gamers Campaign Continues

Today, SteelSeries, the leading global manufacturer of competitive gaming peripherals announced that this weekend during the Major League Gaming (MLG) Winter Championship in Columbus, Ohio, attendees and professional players will have an opportunity to provide feedback about the mouse, mousepad and keyboard designs for the upcoming SteelSeries and MLG co-branded products.

“We introduced the SteelSeries Design by Gamers campaign in 2011 by asking our large Facebook community which mouse design they preferred; and as a direct result of this feedback, we released the black and orange SteelSeries Kana Mouse. We are taking that concept to the next level together with Major League Gaming,” said SteelSeries CMO, Kim Rom. “MLG Winter Championship attendees will be asked what features, functionality and designs they prefer. What better way to understand exactly what the MLG gamers, audience and fans want out of their peripherals than by asking them first hand?”

Campaign Calls for Early Windows 7 Release

A website has emerged campaigning for Microsoft to step up development of Windows 7 and launch it earlier than planned. The beta released in the last month has created much excitement across the tech world, and many people are eager for the release of Microsoft's new OS, currently slated for Q4 2009 to Q1 2010. Many websites are posting positive reviews of the public beta, a reason behind this movement. The founder of the site, Kelly Poe has said,
I'm a BIG Windows fan and have been loving what Microsoft has done with the recent Beta Release of Windows 7. There have been so many great reviews from people like Leo Laporte (, TWIT Podcast) and Paul Thurrott (, Windows Weekly podcast), needless to say I'm jones'n for the release of Windows 7.

So here we are...let's join together and get Microsoft to release Windows 7...enough with this Beta stuff...release it already!!! Let the beautiful little birdy (with the odd name) fly!!!
At the time of writing the site had a backing of 646 votes, which was constantly growing. You can find the website and join the campaign at releasewindows7.comSource: PCWorld
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