UK Game Developers add in-game Lockdown Messages
A consortium of UK game development studios have partnered with the UK government to promote safe Coronavirus lockdown measures. Activision Blizzard, Codemasters and Rebellion will work with the UK Government to feature messaging from Public Health England's 'Stay Home Save Lives' campaign in their games.
The first of these additions can be seen in Dirt Rally 2.0 where the 'Stay Home Save Lives' message is featured prominently on the in-game banners at the start of the track. The government hopes that by placing these ads, young people will follow the lockdown instructions.
The first of these additions can be seen in Dirt Rally 2.0 where the 'Stay Home Save Lives' message is featured prominently on the in-game banners at the start of the track. The government hopes that by placing these ads, young people will follow the lockdown instructions.