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AMD Breaks 30% CPU Market Share in Steam Hardware Survey

Today, Valve has updated its Steam Hardware Survey with the latest information about the market share of different processors. Steam Hardware Survey is a very good indicator of market movements, as it surveys users that are spread across millions of gaming systems that use Valve's Steam gaming platform. As Valve processes information, it reports it back to the public in a form of market share of different processors. Today, in the Steam Hardware Survey for May 2021, we got some interesting data to look at. Most notably, AMD has gained 0.65% CPU market share, increasing it from the previous 29.48% to 30.13%. This represents a major move for the company, which didn't own more than 30% market share with its CPUs on Steam Survey in years.

As the Steam Survey tracks even the market share of graphics cards, we got to see a slight change there as well. As far as GPUs go, AMD now holds 16.2% of the market share, which is a decrease from the previous 16.3%. For more details about Steam Hardware Survey for May 2021, please check out Steam's website here.

Fancy Your Hardware? TV Pricing Sees 30% Increase, Could Escalate Further

We've all been beating dead consumer horses for a while now in most product areas that require semiconductors to operate - and that applies to almost anything, really. Whether CPU shortages from the AMD camp, GPU shortages from both AMD and NVIDIA, increasing prices of storage due to a new cryptocurrency boom, scalpers left and right on the most recent PC and console hardware, shortages on semiconductors for car manufacturers and technological companies like Bosch... It's a wild ride in the semiconductor world right now. And if you were looking at upgrading your media-consumption living room with a fancy new TV, you will also have to cope with increased pricing now, and perhaps further price climbs and shortages in the future.


Market research company NPD has said as much in its most recent market analysis; they've concluded that Smart TV prices have already increased 30% comparatively to the first months of 2020. The price increases are expected to hit anything with a screen - whether smartphones, TVs, laptops, or any other product that has to take up a portion of the world's panel output. This is the market correcting itself when it comes to the supply/demand equation - increased demand post-COVID-19 and global supply chain issues have set up a series of network effects that have led manufacturers to increase product pricing according to demand, passing on additional supply costs on to the customer, and simultaneously attaching the highest possible profits on the existing (and insufficient) supply. It's highly unlikely that this semiconductor supply shortage will see a turnaround throughout 2021.

NVIDIA GeForce RTX 3070 Ti Could be Offered in Both 8 GB and 16 GB SKUs

Uniko's Hardware, a usual spot for leaks and information on upcoming hardware, has put forward that NVIDIA could be looking to introduce two versions of its upcoming RTX 3070 Ti graphics card. The difference would be dual-sided GDDR6X memory or not, which would make available memory capacities for this card in the league of either 8 GB (the same as the RTX 3070) or 16 GB running at 19 Gbps.

The intention with the RTX 3070 Ti is to bring the fight back to AMD, who released a pretty good offering to the market in the form of the RX 6800 and RX 6800 XT graphics cards - both featuring 16 GB of GDDR6 memory. NVIDIA is looking to improve its market position compared to AMD by offering both the RTX 3070 and RTX 3070 Ti on the market. It could also be a time for NVIDIA to release another cryptomining-crippled graphics card - and this time to try and do it right by not releasing a driver that unlocks that particular effort. The card is rumored for launch come May, though we've already seen an unprecedented number of delays for NVIDIA's new SKUs - a sign that there is indeed a problem in the upstream semiconductor offering field.

ADATA Explains Changes with XPG SX8200 Pro SSD

ADATA has recently been in a spot of controversy when it comes to their XPG SX8200 Pro solid-state drive (SSD). The company has reportedly shipped many different configurations of the SSD with different drive controller clock speeds and different NAND flash. According to the original report, ADATA has first shipped the SX8200 Pro SSD with Silicon Motion SM2262ENG SSD controller, running at 650 MHz with IMFT 64-layer TLC NAND Flash. However, it was later reported that the SSD was updated to use the Silicon Motion SM2262G SSD controller, clocked at 575 MHz. With this report, many users have gotten concerned and started to question the company's practices. However, ADATA later ensured everyone that performance is within the specifications and there is no need to worry.

Today, we have another report about the ADATA XPG SX8200 Pro SSD. According to a Redditor, ADATA has once again updated its SSD with a different kind of NAND Flash, however, this time the report indicated that performance was impacted. Tom's Hardware has made a table of changes showing as many as five revisions of the SSD, all with different configurations of SSD controllers and NAND Flash memory. We have contacted ADATA to clarify the issues that have emerged, and this is the official response that the company gave us.

Xilinx Revolutionizes the Modern Data Center with Software-Defined, Hardware Accelerated Alveo SmartNICs

Addressing the demands of the modern data center, Xilinx, Inc. (NASDAQ: XLNX) today announced a range of new data center products and solutions, including a new family of Alveo SmartNICs, smart world AI video analytics applications, an accelerated algorithmic trading reference design for sub-microsecond trading, and the Xilinx App Store.

Today's most demanding and complex applications, from networking and AI analytics to financial trading, require low-latency and real-time performance. Achieving this level of performance has been limited to expensive and lengthy hardware development. With these new products and solutions, Xilinx is eliminating the barriers for software developers to quickly create and deploy software-defined, hardware accelerated applications on Alveo accelerator cards.

TerraMaster Introduces Upgraded D8 Thunderbolt 3 8-Bay DAS for Professional Creators

TerraMaster, a professional brand that specializes in providing innovative storage products including direct-attached storage (DAS) devices, introduces the upgraded D8 Thunderbolt 3 (D8-331) 8-bay professional-grade RAID storage. The new D8 Thunderbolt 3 model features an upgraded RAID controller that delivers faster data transmission by up to 30% over the previous model. The new model delivers speeds of up to 2100 MB/s in RAID 0 using eight SSDs (old model 1600 MB/s). The D8 Thunderbolt 3 RAID storage is designed for professional creators such as video editors, animators, photographers, and others. Now, creators can enjoy even faster data transmission speeds to get work done faster.

The TerraMaster D8 Thunderbolt 3 is ideal for small- and medium-sized enterprises in need of high-speed, large-capacity storage for content creation, perfect for creators working on applications like Apple Final Cut Pro X, Adobe Lightroom, DaVinci Resolve, and others. The RAID storage also comes with two 40 Gb/s Thunderbolt 3 ports that are fully compatible with the latest macOS Big Sur system version.

Alienware Upgrades Laptop Lineup and Unveils Aurora Ryzen Edition R10 Desktop

Alienware, the gaming division of Dell Technologies, has today announced a lineup refresh, meaning that all of the existing products will get upgraded to versions with the latest hardware. And to start off, the company has equipped their thin and powerful Alienware m15 R4 and m17 R4 laptops with the latest hardware we saw announced just yesterday. The laptops are equipped with 12-phase voltage regulation modules to power the newest NVIDIA GeForce RTX 3000 series of mobile GPUs. To pair with a strong GPU, Alienware decided to use 10th generation Intel Comet Lake-H designs. These new laptops can be equipped with up to 4 TB of PCIe 3.0 NVMe SSD storage and up to 32 GB of 2933 MHz RAM. For display, options range from FHD LCD to a 4K OLED panel and 360 Hz refresh rate for the m17 R4 model.

It's a Scalping Christmas: Scalpers of Latest Games Consoles, PC Hardware Rake In ~$39 million

Michael Driscoll, an Oracle data engineer, has written a data scraper that runs through eBay listings for the latest hardware, comparing products with their sale price. The objective was to see just how pervasive scalping actually is, and to get a (flawed and incomplete, but still extremely interesting) outlook at the scalping ecosystem and their gains with the current hardware and console shortages. Driscoll analyzed sales for the Xbox Series X|S, the PS5 (discless and disc-based) as well as NVIDIA's RTX 30-series, AMD's RX 6000 series, and Zen 3 processors. There are some assumptions on the gathering and analysis of this data, but that is part of the beast.

The results are potentially desperation-inducing. AMD's Zen 3 CPUs have sold for sometimes 240% of their MSRP (looking at the biggest offender, the Ryzen 9 5950X. The RX 6800 XT graphics card has been selling for within an inch of 200% of its MSRP as well, with a median price over the past week set at $1247 (compare that to the $649 MSRP). The RTX 3080 has been selling at 180% of its MSRP for the past week, but it has been moved at 220% of its MSRP before. The case repeats with several degrees of severity for the Xbox family and PS5 consoles.

Intel Debuts 2nd-Gen Horse Ridge Cryogenic Quantum Control Chip

At an Intel Labs virtual event today, Intel unveiled Horse Ridge II, its second-generation cryogenic control chip, marking another milestone in the company's progress toward overcoming scalability, one of quantum computing's biggest hurdles. Building on innovations in the first-generation Horse Ridge controller introduced in 2019, Horse Ridge II supports enhanced capabilities and higher levels of integration for elegant control of the quantum system. New features include the ability to manipulate and read qubit states and control the potential of several gates required to entangle multiple qubits.

"With Horse Ridge II, Intel continues to lead innovation in the field of quantum cryogenic controls, drawing from our deep interdisciplinary expertise bench across the Integrated Circuit design, Labs and Technology Development teams. We believe that increasing the number of qubits without addressing the resulting wiring complexities is akin to owning a sports car, but constantly being stuck in traffic. Horse Ridge II further streamlines quantum circuit controls, and we expect this progress to deliver increased fidelity and decreased power output, bringing us one step closer toward the development of a 'traffic-free' integrated quantum circuit."-Jim Clarke, Intel director of Quantum Hardware, Components Research Group, Intel.

ASUS Brings Resizable BAR Support to Intel Z490/H470/B460 Platforms

When AMD introduced its Smart Access Memory technology, everyone was wondering will other GPU and CPU providers, namely Intel and NVIDIA, develop a similar solution to complement their offerings. The SAM technology is just AMD's way of naming PCIe resizable Base Address Register (BAR) technology, which has been present in PCI specifications for years as an optional feature. Why it's emerging now you might wonder. Well, the currently used PCIe revision has reached enough bandwidth on the bus to complement the complex data movement that GPU requires and now supports the use of the wider VRAM frame buffer.

It appears that not only AMD has this technology in its portfolio. ASUS has updated its BIOS firmware for its ROG Maximus XII Apex motherboard based on the Intel Z490 chipset, with some pretty interesting features. According to Tom's Hardware, we have information that the next release of BIOS firmware update 1003 for the ROG Maximus XII Apex motherboard will bring support for resizable BAR, making it a first on an Intel platform. For now, the beta 1002 BIOS supports it, however, a stable version will roll out in BIOS 1003. With the motherboard using PCIe 3.0 standard, a lower-bandwidth revision compared to AMD's platform, it will be interesting to see how resizable BAR is performing once the first tests come.

Update 09:45 am UTC: Chris Wefers, ASUS PR Germany, has announced that resizable BAR will be coming to all ASUS motherboards with Intel Z490/H470/B460 chipset, with alleged 13.37% performance increase in Forza Horizon 4, per ASUSes testing. You can see the test configuration in the image below.

NVIDIA: 12-pin Connector is Here to Stay on GeForce RTX 3070

When NVIDIA announced its contest on Twitter for users to win a GeForce RTX 3070 graphics card, by simply re-tweeting the post tagging a friend, there was something strange in the tweet. The concept art of the RTX 3070 card used in the post was a bit off. Instead of it featuring a regular design and connectors, the RTX 3070 picture used had an 8-pin PCIe power connector to power the card. That leads many to wonder what is going on with NVIDIA's new 12-pin power connector and has the company decided to abandon it so soon. However, we got the first response to those rumors from NVIDIA spokesman for Tom's Hardware. The company has responded that "tweet used concept art only, which is being replaced." So it was a marketing mistake, which NVIDIA is aware of and is fixing, and no, the 12-pin connector is not going away anytime soon it seems.

iStorage Announces diskAshur M2 Hardware Encrypted Portable SSD

iStorage, the award-winning and trusted global leader of hardware encrypted data storage and cloud encryption devices, is proud to announce the launch of the diskAshur M2. The diskAshur M2 is iStorage's smallest, lightest, fastest and most rugged FIPS compliant encrypted portable SSD and includes connectivity for both USB type A and C ports. The new diskAshur M2 SSD encrypts data using FIPS PUB 197 validated, AES-XTS 256-bit hardware encryption and uniquely incorporates a Common Criteria EAL4+ ready secure microprocessor, which employs built-in physical protection mechanisms designed to defend against external tamper, bypass physical attacks and more.

The drive features ultra-fast backwards compatible USB 3.2 data transfer speeds and is available in capacities ranging from 120 GB to 2 TB. The diskAshur M2 is lightweight, dust and waterproof (IP68 certified), shock proof (survives a drop of 4 m on to a concrete surface) and crush-proof (withstands the weight of a 2.7 ton vehicle), making it extremely rugged and ultra-portable.

Intel Starts Hardware Enablement of Meteor Lake 7 nm Architecture

In a report by Phoronix, we have the latest information about Intel's efforts to prepare the next generation of hardware for launch sometime in the future. In the latest Linux kernel patches prepared to go mainline soon, Intel has been adding support for its "Meteor Lake" processor architecture manufactured on Intel's most advanced 7 nm node. While there are no official patches in the mainline kernel yet, the first signs of Meteor Lake are expected to show up in the version 5.10, where we will be seeing the mentions of it. This way Intel is ensuring that the Meteor Lake platform will see the best software support, even though it is a few years away from the launch.

Meteor Lake is expected to debut in late 2022 or 2023, which will replace the Alder Lake platform coming soon. In a similar way to Alder Lake, Meteor Lake will use a hybrid core technology where it will combine small and big cores. The Meteor Lake platform will use the new big "Ocean Cove" design paired with small "Gracemont" cores that will be powering the CPU. This processor is going to be manufactured on Intel's 7 nm node that will be the first 7 nm design from Intel. With all the delays to the node, we are in for an interesting period to see how the company copes with it and how the design IPs turn out.

Qualcomm Snapdragon XR2 Platform Commercially Debuts in Oculus Quest 2

Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, is powering better-than-ever virtual reality (VR) gameplay and experiences with the launch of Oculus Quest 2, the first-to-launch VR device powered by the Qualcomm Snapdragon XR2 Platform. Oculus Quest 2 is a culmination of years of collaboration between Qualcomm Technologies and Facebook to create the most advanced and immersive gaming VR experiences for consumers to-date.

Purpose-built for extended reality (XR), the Snapdragon XR2 Platform unlocks staggering improvements including twice the CPU and GPU performance compared to its predecessor which powers the original Oculus Quest headset. The Snapdragon XR2 Platform delivers significant performance enhancements in Oculus Quest 2 including:

Microsoft Flight Simulator Expected to Stimulate Billions in PC Hardware Sales

In a recent report from Jon Peddie Research (JPR) they estimate that $2.6 billion will be spent on PC gaming hardware in the next three years thanks to the release of Microsoft Flight Simulator. This $2.6 billion will be split across Entry-Level, Mid-Range, and High-End PC gamers with the High-End category contributing the most. JPR estimates that 2.27 million copies of Microsoft Flight Simulator 2020 will sell over the next three years. JPR predicts that these sales numbers will result in $2.6 billion being spent on hardware with the specific intent of improving the game's experience while much more will be spent over the title's complete life cycle.

This estimation includes new computer builds, processor upgrades, display upgrades, flight sticks and throttles, flight system control units, rudder pedals, simulation pit components such as seats and frames, and VR sales. This will benefit all computer components and accessory manufacturers as hardware upgrades are required across the board in most cases. With the introduction of 8K and VR support the game will continue to drive computer upgrades in the years to come.

NVIDIA 12-pin Connector Pictured Next to 8-pin PCIe - It's Tiny

Over the weekend, we got some of the first pictures of a production-grade NVIDIA 12-pin graphics card power connector that debuts with the company's GeForce "Ampere" Founders Edition graphics cards. HardwareLuxx.de received a set of modular cables by Seasonic that can be plugged into the company's modular PSUs, directly putting out a 12-pin connector. The publication's editor Andreas Schilling posted this striking picture that is sure to change our perspective about the 12-pin connector - it is tiny!

Called the Molex Micro-Fit 3.0 12-pin connector, the NVIDIA 12-pin connector looks visibly smaller than a single 8-pin PCIe power connector, and only slightly broader. It yet uses high gauge wires and pins, so it can push up to 600 W of power - more power than two 8-pin connectors. The space-saving connector shouldn't just be easier to plug in, but also cable-manage, since you're only having to wrestle with one cable, even for a high-end graphics card. Not only is the connector NVIDIA-exclusive, but there are also indications that only the Founders Edition (reference design) GeForce "Ampere" cards feature it, while custom-design cards based on the GPUs make do with a bunch of 8-pin PCIe power connectors.

IBM Reveals Next-Generation IBM POWER10 Processor

IBM today revealed the next generation of its IBM POWER central processing unit (CPU) family: IBM POWER10. Designed to offer a platform to meet the unique needs of enterprise hybrid cloud computing, the IBM POWER10 processor uses a design focused on energy efficiency and performance in a 7 nm form factor with an expected improvement of up to 3x greater processor energy efficiency, workload capacity, and container density than the IBM POWER9 processor.

Designed over five years with hundreds of new and pending patents, the IBM POWER10 processor is an important evolution in IBM's roadmap for POWER. Systems taking advantage of IBM POWER10 are expected to be available in the second half of 2021. Some of the new processor innovations include:
IBM POWER10 Processor IBM POWER10 Processor

AMD Files Patent for its Own big.LITTLE Tech - Processor Clusters

In a sign of AMD's answer to Intel Hybrid tech being quite far away from implementation in a product, the company filed patents to a rival/similar technology only as recently as June 30, 2020, with the patent application being dug up by Underfox. The patent calls for a multi-core processor topology with two kinds of CPU cores - a "high-feature" core (big core), and a "low-feature" one (small core).

Here's where AMD's design is different: it calls for closely integrated groups of the two kinds of cores (one big core, and one small core), called "Processor Clusters." The dedicated L1 caches of the big and small cores in each group shadow data, while an L2 cache is shared between the two cores. Several such big+small Processor Clusters sit across a die, sharing the chip's last-level cache (L3 cache). This is unlike Intel's Hybrid design, where the big and small cores are spread apart on the die, with little cache coherency (Lakefield die-shot by le Comptoir du Hardware below). The patent also details the workflow of how the processor reconciles the ISA differences between the two core types.

Microsoft Details Hardware-Accelerated GPU Scheduling

Microsoft posted a technical brief of the new Hardware-Accelerated GPU Scheduling feature introduced with Windows 10 May 2020 Update, and its latest Windows Display Driver Model (WDDM) version. In a blog post by Steve Pronovost, a tech lead with Microsoft DirectX, Microsoft finally set out to explain what WDDM GPU Scheduling is. Introduced with Windows Vista, WDDM 1.0 introduced GPU scheduling, a software component that allocates workload from multiple sources onto a GPU, prior to which all applications that needed GPU-acceleration would send as much traffic as they could to the GPU driver. With growing complexity in the modern 3D rendering pipeline, the need for a scheduler, not unlike the OS thread scheduler, was needed.

In the following section (which matters), Microsoft went on to detail what Hardware-Accelerated GPU Scheduling is. Apparently, some of the newer generations of GPUs (by NVIDIA, AMD, and Intel), have a hardware component in-built to perform scheduling. When this component is combined with Windows 10 May 2020 Update and a WDDM 2.7-compliant graphics driver, Windows offloads GPU scheduling onto it, freeing up some CPU resources and potentially reducing latencies at various stages of the graphics rendering pipeline. Windows continues to exhibit control over scheduling, but by talking to this scheduling component instead of a CPU-executed software stack.

Sony Showcases Two PlayStation 5 Console Versions, Platform-Exclusive Next Generation Games

Sony today via a livestream finally showcased their hardware design for the next generation of consoles, and let's get one thing right out of the way: the company will be launching two console versions. This is a relatively unexpected twist - unexpected, because if anything, we were expecting two new consoles from Microsoft (remember the Lockhart rumors?), not from Sony. However, the PS5 will be eventually launching in two versions - a mainline console, and an all-digital spinoff.

For now, details are all but absent - the only thing we know for sure is that the digital version of the PS5 won't be carrying a 4K BluRay player. That will undoubtedly reduce the final pricing of the digital version compared to the mainline console. It's unclear whether this console has some sort of streaming integration with a service such as PS Now, offloading games processing to the cloud. If it doesn't, though, and if the only hardware difference between the two versions is the presence of the 4K BluRay player, we're likely talking about a $100/€100 difference - tops. Remember that the Xbox One S, which currently retails for around $250, too possesses a 4K Blu Ray player, so there's only so much that can be recouped from cutting that particular hardware piece. As you might've guessed by now, pricing is still being manifested as if it were a unicorn.

ASUS Announces New and Refreshed Google Meet Hardware Kits

ASUS today announced the all-new ASUS - Google Meet hardware kit, a smart video-conferencing solution that enables stunning HD visuals. The original ASUS - Google Meet hardware kit first launched in 2014, delivering a simple and intuitive video-conferencing solution. After the success of this product, ASUS is excited to continue working with Google on a redesigned hardware kit that delivers an enhanced user experience.

The new ASUS - Google Meet hardware kit includes the compact ASUS - Google Meet Compute System, which is designed with a magnetic chassis for easy installation and the ports all on one side for efficient cable management, while the slim design allows for installation in environments with restricted access. To ensure long-term reliability under prolonged use, the newly designed Meet Compute System is built and tested to exceed industry requirements.

NVIDIA Announces Industry's First Secure SmartNIC Optimized for 25G

NVIDIA today launched the NVIDIA Mellanox ConnectX -6 Lx SmartNIC—a highly secure and efficient 25/50 gigabit per second (Gb/s) Ethernet smart network interface controller (SmartNIC)—to meet surging growth in enterprise and cloud scale-out workloads.

ConnectX-6 Lx, the 11th generation product in the ConnectX family, is designed to meet the needs of modern data centers, where 25 Gb/s connections are becoming standard for handling demanding workflows, such as enterprise applications, AI and real-time analytics. The new SmartNIC extends accelerated computing by leveraging software-defined, hardware-accelerated engines to offload more security and network processing from CPUs.
NVIDIA Mellanox ConnectX-6 Lx SmartNIC

EIZO Releases 27-Inch Hardware Calibration Monitor with 4K UHD Resolution and USB Type-C Connectivity

EIZO Corporation (TSE: 6737) today announced the release of the ColorEdge CS2740, a 27-inch, 4K UHD (3840 x 2160) monitor for creative work, complete with USB Type-C connectivity. Whether it be photography, video editing, or design, this monitor provides everything to keep imagination flowing.

The ColorEdge CS series is a range of monitors that include many of the advanced features of EIZO's professional ColorEdge CG series, while also meeting the varying needs and budgets of hobbyists and prosumers. The ColorEdge CS2740 is the first in the CS series to implement 4K UHD resolution, which is four times the size of Full HD (1920 x 1080). The remarkable detail ensures that high resolution content is displayed crisply. The monitor also boasts a pixel density of 164 ppi for 4K image display that has never looked smoother. Alphanumeric characters and contours are distinguished with excellent sharpness, so users can check even the finest details without needing to zoom in.
EIZO ColorEdge CS2740

Ray Tracing and Variable-Rate Shading Design Goals for AMD RDNA2

Hardware-accelerated ray tracing and variable-rate shading will be the design focal points for AMD's next-generation RDNA2 graphics architecture. Microsoft's reveal of its Xbox Series X console attributed both features to AMD's "next generation RDNA" architecture (which logically happens to be RDNA2). The Xbox Series X uses a semi-custom SoC that features CPU cores based on the "Zen 2" microarchitecture and a GPU based on RDNA2. It's highly likely that the SoC could be fabricated on TSMC's 7 nm EUV node, as the RDNA2 graphics architecture is optimized for that. This would mean an optical shrink of "Zen 2" to 7 nm EUV. Besides the SoC that powers Xbox Series X, AMD is expected to leverage 7 nm EUV for its RDNA2 discrete GPUs and CPU chiplets based on its "Zen 3" microarchitecture in 2020.

Variable-rate shading (VRS) is an API-level feature that lets GPUs conserve resources by shading certain areas of a scene at a lower rate than the other, without perceptible difference to the viewer. Microsoft developed two tiers of VRS for its DirectX 12 API, tier-1 is currently supported by NVIDIA "Turing" and Intel Gen11 architectures, while tier-2 is supported by "Turing." The current RDNA architecture doesn't support either tiers. Hardware-accelerated ray-tracing is the cornerstone of NVIDIA's "Turing" RTX 20-series graphics cards, and AMD is catching up to it. Microsoft already standardized it on the software-side with the DXR (DirectX Raytracing) API. A combination of VRS and dynamic render-resolution will be crucial for next-gen consoles to achieve playability at 4K, and to even boast of being 8K-capable.

60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study

An independent study conducted by the European Hardware Association (EHA) has revealed that AMD now ranks higher than Intel in the CPU space. While we have seen this as recently as last week, where we reported on top sellers across some Amazon webstores in Europe, with AMD scoring most of the top sellers in both Germany and the UK, this is the first time a comprehensive study has put some verifiable, science-generated numbers for us to see.

According to the EHA, 60% of the European PC enthusiasts (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs, and would choose any sort of system with an AMD CPU over an Intel one (including APU, AMD + Radeon graphics cards and AMD + NVIDIA graphics cards). This is a far cry from the same time around last year, where AMD only held 40% of a similar sample's preferred buying intention, and up from the 50% shown in the same study, carried out in 2H2019. The same survey also shows a slightly increased preference for AMD's graphics cards, with the 1H2019 showing 19% preference compared to 23% in this latest study.
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