China's leading mobile Internet company KONGZHONG Corporation and the world leader in visual computing technology industry NVIDIA officially announced the agreement on a strategic cooperation. The cooperation of the two sides in technology, channel and marketing will be implemented in PC online game and mobile online game areas.

After 10 years of development, online gaming in China has evolved into a dozen games available every day from the earlier resource-scarcity in the industry which produced dozens of games just annually. Nowadays, online game users have higher requirements on the game quality, particularly on the game's graphics and game play. They want visual effects of online games that can be compared with the graphic expressiveness of a console game.