WD Black Drives Now Called SANDISK Optimus
Today at the Consumer Electronics Show (CES 2026), Sandisk announced Sandisk Optimus as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of Sandisk Optimus internal storage solutions, encompasses three product lines: Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO.
Featuring a striking new packaging and product design inspired by the company's innovation and iconic branding, the introduction of Sandisk Optimus creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company's pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the Sandisk Optimus brand is boldly different, its product portfolio carries forward Sandisk's long-standing reputation for superior quality and reliability, characteristics that have shaped the company's longstanding legacy of flash innovation.
Featuring a striking new packaging and product design inspired by the company's innovation and iconic branding, the introduction of Sandisk Optimus creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company's pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the Sandisk Optimus brand is boldly different, its product portfolio carries forward Sandisk's long-standing reputation for superior quality and reliability, characteristics that have shaped the company's longstanding legacy of flash innovation.
