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Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud

Today, Adobe kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.

At Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.

NVIDIA Announces Financial Results for Second Quarter Fiscal 2022

NVIDIA (NASDAQ: NVDA) today reported record revenue for the second quarter ended August 1, 2021, of $6.51 billion, up 68 percent from a year earlier and up 15 percent from the previous quarter, with record revenue from the company's Gaming, Data Center and Professional Visualization platforms. GAAP earnings per diluted share for the quarter were $0.94, up 276 percent from a year ago and up 24 percent from the previous quarter. Non-GAAP earnings per diluted share were $1.04, up 89 percent from a year ago and up 14 percent from the previous quarter.

"NVIDIA's pioneering work in accelerated computing continues to advance graphics, scientific computing and AI," said Jensen Huang, founder and CEO of NVIDIA. "Enabled by the NVIDIA platform, developers are creating the most impactful technologies of our time - from natural language understanding and recommender systems, to autonomous vehicles and logistic centers, to digital biology and climate science, to metaverse worlds that obey the laws of physics.

UL Benchmarks Releases Creator Focused Procyon Benchmark Suite

Over the last year, we've seen a lot of interest in a new category of PCs designed for content creators. With high-end specifications and serious styling, these new creator PCs are being marketed to animators, designers, photographers, videographers, musicians and other digital content creators. Today, to meet growing demand from our press and retail partners, we're releasing two new benchmarks for measuring the performance of creator PCs. These two benchmarks use popular Adobe applications to test PC performance for photo editing and video editing work.

Enthusiast creators now have easy access to many of the same software tools used by professionals. Add increasingly powerful, yet affordable PC hardware, and creators have everything they need to develop their talent and unlock their potential. For creators who make a living from their craft, focus and productivity are key. When the process gets in the way, creativity suffers. Even the smallest interruption can break the flow. Longer delays from loading images or exporting video files are even more frustrating. Creator PCs promise to smooth out the wrinkles in the production process. Many manufacturers are now offering dedicated systems for content creators. Benchmark scores offer an easy way for creators to compare the performance of these different systems.

Apple Updates 13-Inch MacBook Pro with Magic Keyboard, Double the Storage, and Faster Performance

Apple today updated the 13-inch MacBook Pro with the new Magic Keyboard for the best typing experience ever on a Mac notebook and doubled the storage across all standard configurations, delivering even more value to the most popular MacBook Pro. The new lineup also offers 10th-generation processors for up to 80 percent faster graphics performance and makes 16 GB of faster 3733 MHz memory standard on select configurations. With powerful quad-core processors, the brilliant 13-inch Retina display, Touch Bar and Touch ID, immersive stereo speakers, all-day battery life, and the power of macOS, all in an incredibly portable design, the new 13-inch MacBook Pro is available to order today, starting at $1,299, and $1,199 for education.

"Whether you're a college student, a developer, or a creative pro, the 13-inch MacBook Pro delivers powerful performance, a stunning Retina display, and all-day battery life in our most portable pro notebook. Today we're adding the new Magic Keyboard, doubling the standard storage, and boosting performance, making the 13-inch MacBook Pro an even better value for our customers," said Tom Boger, Apple's senior director of Mac and iPad Product Marketing. "With these updates, our entire notebook lineup features the Magic Keyboard for the best typing experience ever on a Mac notebook, offers twice the standard storage than before, and delivers even more performance."

NVIDIA RTX Studio Laptops and Mobile Workstations - Purpose-Built for Creators - Coming from Every Major OEM

NVIDIA today announced that 10 new NVIDIA RTX Studio laptops and professional-grade mobile workstations are being released by major partners, delivering real-time ray tracing, advanced AI and ultra-high-resolution video editing to the world's 40 million creatives.

The latest designs from Dell, HP, Lenovo and BOXX bring the number of RTX Studio models to 27 - including 17 that are now available. These laptops power more than 40 creative and design applications that have turned "RTX On", enabling tens of millions of creatives to harness ray tracing and AI in their workflows. NVIDIA RTX features are being shown at SIGGRAPH this week in software from a diverse set of independent software vendors, including Adobe, Autodesk and Blackmagic Design.

Adobe and NVIDIA Announce Partnership to Deliver New AI Services

At Adobe Summit, Adobe and NVIDIA today announced a strategic partnership to rapidly enhance their industry-leading artificial intelligence (AI) and deep learning technologies. Building on years of collaboration, the companies will work to optimize the Adobe Sensei AI and machine learning (ML) framework for NVIDIA GPUs. The collaboration will speed time to market and improve performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud customers and developers.

The partnership advances Adobe's strategy to extend the availability of Sensei APIs and to broaden the Sensei ecosystem to a new audience of developers, data scientists and partners. "Combining NVIDIA's best-in-class AI capabilities with Adobe's leading creative and digital experience solutions, all powered by Sensei, will allow us to deliver higher-performing AI services to customers and developers more quickly," said Shantanu Narayen, president and CEO, Adobe. "We're excited to partner with NVIDIA to push the boundaries of what's possible in creativity, marketing and exciting new areas like immersive media."

NVIDIA Introduces ANSEL In-game Photography Tech

NVIDIA introduced a new in-game camera system that lets you freeze your games for in-game photography, called ANSEL. This software feature will be built into the driver. The feature takes advantage of your GPU to accelerate your in-game screen-shooting. You get an in-game camera, Photoshop filters, and a full 360° stereo 3D stills. When it's enabled, it works at the push of a printscreen button. ANSEL is game-specific, and games need to support it. More on this soon.

AMD Accelerates Speed and Performance for New Adobe Creative Cloud Pro

AMD (NYSE: AMD) today announced that AMD A-Series APUs, AMD Radeon graphics and AMD FirePro professional graphics deliver superior performance to unlock the full potential of the latest features and capabilities announced by Adobe for its flagship Adobe Creative Cloud professional video tools and workflows. New high performance AMD-powered OpenCL debayering for Phantom Cine and Canon RAW camera formats joins previously unannounced debayering of RedR3D, CinemaDNG, and Blackmagic Pocket Cinema Camera JPEG formats, unlocking real-time editing, effects and color grading for massive production productivity and lightning fast rendering to deliver projects on time and at high quality.

"Speed and performance are essential ingredients that ensure video producers are productive every day and successfully compete for business, engagement and client satisfaction," said Steve Belt, corporate vice president, Strategic Alliances and Platform Enablement, AMD. "Pros know that they can rely on the combination of OpenCL support in Adobe Creative Cloud and the associated AMD hardware acceleration to deliver a steady stream of advanced tools that set them apart creatively and productively."

AMD Acceleration Enhances the Next Wave of Adobe Photoshop CC Features

AMD today announced that its APUs and GPUs enable accelerated performance for powerful new creative workflow features available for Adobe Creative Cloud members. The latest additions to Adobe Photoshop CC will take advantage of AMD acceleration to provide valuable creativity and productivity tools. Some of these tools include motion blur effects for the next generation of Blur Gallery, a focus selection feature that enables users to quickly select in-focus areas of an image and an enhanced image resample option that preserves fine details when upscaling images.

"The collaboration of AMD and Adobe assures creative professionals access to the performance they need to make the most of incredible new features as they become available across Adobe Creative Cloud," said Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement, AMD. "AMD acceleration connects the fantastic creative and productivity enhancements in Adobe Photoshop CC to the compute performance required for an effortless user experience."

NVIDIA GPUs Power Latest Adobe Creative Cloud Enhancements

NVIDIA today announced its GPUs are powering the upcoming releases and new GPU-accelerated features of Adobe Creative Cloud video applications, such as Adobe Premiere Pro CC, Adobe After Effects CC, SpeedGrade CC, Adobe Media Encoder (AME), and Adobe Anywhere. The upcoming releases were revealed by Adobe at the National Association of Broadcasters (NAB) Show.

NVIDIA's GPUs are a "must-have" tool for Adobe video professionals -- enabling the fastest performance across the widest range of Creative Cloud applications, whether working in HD or 4K, desktop or mobile, workstation or cloud. NVIDIA and Adobe have engaged in a long-standing effort to develop unmatched GPU-accelerated features designed for professional Video Editors, VFX artists and Colorists.

AMD Delivers Peak Performance for Key Features in Latest Photoshop CC Release

AMD today announced that it has delivered significant optimizations in the graphics processing pipeline to increase performance for powerful creative features and workflows in the newest version of Adobe Photoshop CC. Use of both OpenCL and OpenGL standards enables Adobe Photoshop CC to directly tap the compute and graphics processing capabilities of AMD FirePro Professional Graphics, AMD Radeon Graphics, and AMD A-Series APUs to unlock new levels of performance in the Smart Sharpen filter, and provide highly responsive, visually accurate experiences for the new 3D printing workflows, and transformations such as Perspective Warp.

"Compute performance is essential to effective creative workflows," said Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement, AMD. "An efficient, speedy process is often the difference between successfully capturing inspiration and seeing flashes of brilliance ebb away. That is the real essence of what the AMD-Adobe collaboration achieves. Together we continually find ways to successfully tap open standards in order to deliver the highest levels of performance for the most sophisticated new tools like those unveiled today in Photoshop CC."
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