Today at the Consumer Electronics Show (CES 2026), Sandisk announced Sandisk Optimus as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of Sandisk Optimus internal storage solutions, encompasses three product lines: Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO.

Featuring a striking new packaging and product design inspired by the company's innovation and iconic branding, the introduction of Sandisk Optimus creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company's pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the Sandisk Optimus brand is boldly different, its product portfolio carries forward Sandisk's long-standing reputation for superior quality and reliability, characteristics that have shaped the company's longstanding legacy of flash innovation.

Western Digital is ready with the WD Blue SN5100, the successor to the WD Blue SN5000 that the company launched in June 2024. While the SN5000 offered sequential speeds of up to 5.5 GB/s reads and up to 5 GB/s writes for the top 4 TB model; the SN5100 steps up performance, offering up to 6.6 GB/s of sequential reads for even the entry level 500 GB model. For context, the SN5000 only offers up to 5 GB/s sequential reads and up to 4 GB/s sequential writes for its 500 GB model. The drive features an M.2 NVMe Gen 4 x4 interface. The WD Blue SN5100 also sees Western Digital more closely integrate the SanDisk branding with its client-segment SSDs. The main Western Digital brand makes way for SanDisk, while the brand extension WD Blue is retained.