Seagate Technology Holdings plc (NASDAQ: STX), the leading innovator of mass-capacity storage solutions, today reported financial results for its fiscal third quarter ended March 29, 2024. "Seagate's March quarter revenue grew 6% and non-GAAP EPS more than doubled over the December quarter as we benefit from improving cloud demand, our strong operating discipline and price execution. This combination sets the foundation for a return to target margin performance as the markets recover," said Dave Mosley, Seagate's chief executive officer.

"This constructive demand backdrop is well-timed as we prepare to ramp our Mozaic products, anchored by industry-leading HAMR technology. HAMR-based products offer compelling economic value for our customers and position Seagate to drive further financial performance gains, as well as capitalize on favorable long-term demand for mass capacity storage."

ASUSTOR Inc. has updated the hard drive compatibility list by adding Seagate's IronWolf Pro 24 TB high-capacity NAS hard drive. The listed model is ST24000NT002. IronWolf Pro is designed for businesses and those that want the very most in data capacity. Using Seagate's 24 TB hard drives in conjunction with the largest ASUSTOR NAS devices means that some ASUSTOR NAS devices can support up to just under 400 TB.

24 TB drives also help ASUSTOR's MyArchive feature. The use of 24 TB hard drives helps make the backup process with MyArchive easier by using fewer drives. This helps facilitate safe 3-2-1 backups as well as providing as much archival storage as needed. Need even more space? Use the Xpanstor 4, one of the only expansion units featuring a 10 Gbps USB interface. It also supports MyArchive cold backup technology even on NAS devices that don't support hard drives. In addition to the additional 96 TB storage space provided by the four hard drive bays, the USB 3.2 Gen 2 port greatly increases the performance.

MAINGEAR, a leading provider of high-performance custom PC systems, and Phison, a global leader in NAND controllers and storage solutions, today unveiled groundbreaking MAINGEAR PRO AI workstations with Phison's aiDAPTIV+ technology. Specifically engineered to democratize Large Language Model (LLM) development and training for small and medium-sized businesses (SMBs), these ultra-powerful workstations incorporate aiDAPTIV+ technology to deliver supercomputer LLM training capabilities at a fraction of the cost of traditional AI training servers.

As the demand for large-scale generative AI models continues to surge and their complexity increases, the potential for LLMs also expands. However, this rapid advancement in LLM AI technology has led to a notable boost in hardware requirements, making model training cost-prohibitive and inaccessible for many small to medium businesses.

Seagate Technology plc, the leading innovator of mass-capacity storage solutions, today announced the launch of its new e-commerce website in the United States. Seagate's industry-leading storage products can now be purchased directly from www.seagate.com with access to exclusive promotions, support, live chat customer support, and peace of mind with genuine Seagate products.

"We are excited to launch our new e-commerce website in the U.S., which will provide consumers with a seamless and personalized shopping experience," said Lance Ohara, vice president of marketing at Seagate. "The website will strengthen our relationship with our end users and enable us to deliver more value to them. At Seagate, we continue to innovate and bring new products to market, and our new e-commerce website will be where end users can find it first."

Today, Seagate Technology Holdings plc, a world leader in mass-data storage infrastructure solutions, launched the new Seagate IronWolf Pro 24 TB hard drive addresses the evolving data demands of SMB and enterprise network attached storage (NAS) environments. With capacities ranging from 2 TB to 24 TB, the Seagate IronWolf Pro portfolio is built to scale the needs of any growing business. With sustained transfer rates of 285 MB/s, a user workload rating of up to 550 TB/year, and 2.5M hours mean time between failures (MTBF), the new Seagate IronWolf Pro drives are engineered to deliver 24x7 uninterrupted performance, reliability, and dependability in multi-bay and multi-user collaborative environments.

The drives are optimized for NAS systems with Seagate's AgileArray technology. Using dual-plane balancing and time-limited error recovery (TLER), AgileArray helps deliver best-in-class performance in multi-bay systems. Additionally, the drives offer built-in rotational vibration (RV) sensors paired with dual plane balancing that addresses vibrations to deliver consistent high performance and reliability.

Seagate Technology Holdings plc (NASDAQ: STX) (the "Company" or "Seagate") today reported financial results for its fiscal second quarter ended December 29, 2023. "Seagate delivered strong financial results in the December quarter, marked by 7% sequential revenue growth and non-GAAP EPS returning to profitability and exceeding the high end of our guidance range," said Dave Mosley, Seagate's chief executive officer. "Results were led by improving cloud nearline demand as early signs of market recovery emerge."

"Seagate has consistently balanced financial discipline with execution on our areal density-leading product roadmap. Last week's launch of our Mozaic platform delivers a combination of technology advances, including HAMR, that collectively address data center operators' most important challenges: cost, power and space. Volume ramp for our first Mozaic product is underway, positioning Seagate to capture attractive Mass Capacity storage opportunities," Mosley concluded.

Seagate Technology, a world leader in sustainable mass-data storage solutions, today announced a milestone that marks a new era in the storage industry. The company launched the Mozaic 3+ hard drive platform—which incorporates Seagate's trailblazing implementation of Heat-Assisted Magnetic Recording (HAMR) technology. The launch heralds unparalleled areal densities of 3 TB+ per platter—and a roadmap that will achieve 4 TB+ and 5 TB+ per platter in the coming years.

The Mozaic 3+ platform powers Seagate's flagship Exos product family, with newly announced, industry-leading capacity points of 30 TB and beyond. Exos 30 TB+ products are shipping in volume this quarter to hyperscale cloud customers. Seagate's areal density innovation—which increases the number of bits that can be stored on a platter—addresses common industry pain points. Mozaic 3+ enables customers to store more data in the same floor space than ever before. Upgrading from a 16 TB conventional perpendicular magnetic recording (PMR) drive (the average capacity in large-scale data centers) to an Exos 30 TB Mozaic 3+ technology drive effectively doubles capacity in the same footprint.

Seagate Technology, a world leader in mass-data storage infrastructure solutions, launched the new Seagate SkyHawk AI 24 TB hard disk drive (HDD) for the video and imaging applications (VIA) market. Following the recent launch of the company's capacity-leading Seagate Exos X24 24 TB conventional magnetic recording (CMR)-based hard drive, the new SkyHawk AI 24 TB addresses the surging mass data needs of the edge security industry.

As a surge of AI-powered applications are implemented by organizations, performance and total cost of ownership (TCO) are increasingly contingent on the organization's ability to efficiently store and access massive sets of data. Seagate's SkyHawk AI 24 TB is an advanced video-optimized drive specifically designed for network video recorders (NVRs) enabled with AI for edge security applications and meets the challenge of today's advanced systems to analyze and record video footage while simultaneously supporting GPU analytics.

Today, Seagate Technology Holdings plc, a world leader in mass-data storage infrastructure solutions, announced the Seagate Nytro 4350 NVMe solid state drive (SSD), the company's latest addition to its Seagate Nytro drive portfolio. Engineered with Phison, the new drive delivers consistent performance, low latency, low power consumption, and high quality of service (QoS) for data centers.

Designed to improve QoS, the PCIe Gen 4 drive achieves over ten times the bandwidth while doubling the throughput of SATA SSDs. The Seagate Nytro 4350 SSD removes data bottlenecks with up to 58K IOPS random write speeds and up to 800K IOPS random read speeds to provide consistent response times and offers more computing power with less energy consumption with the drive's 3.3 V power supply. The Seagate Nytro 4350 brings up to 1.92 TB capacity in an ultra-small M.2 2280 form factor and is designed to take on enterprise workloads, delivering 1 DWPD at 2M hours MTBF for enhanced endurance.

Seagate Technology, a world leader in mass data storage infrastructure solutions, today announced the latest Seagate Exos CORVAULT 4U106 mass data storage system. Offering capacity of 2.5 PB, the high-performing multi-petabyte block storage system offers higher rack density, extended lifecycles, and less power per petabyte, lowering total cost of ownership (TCO).

The Seagate Exos CORVAULT 4U106 features Seagate's high capacity Exos hard drives, which, combined with self-healing technology, create the most efficient petabyte storage building block for scale-out data center architecture, reducing storage networking resources up to 50% and improving total rack power efficiency up to 30%. The self-healing capabilities of Seagate's Autonomous Drive Regeneration (ADR) and Advanced Distributed Autonomic Protection Technology (ADAPT) help reduce downtime and optimize data center resources such as maintenance and human intervention and, in turn, carbon footprint and e-waste.

Seagate Technology Holdings plc, today reported financial results for its fiscal first quarter ended September 29, 2023. "Seagate's first quarter results were in line with our revised expectations. During a longer-than-typical downcycle we have prioritized financial discipline, positive free cash flow generation and execution on our HAMR product roadmap, which will extend our industry leadership in areal density and improve the total cost of ownership for our customers," said Dave Mosley, Seagate's chief executive officer. "With indications that demand fundamentals in certain markets are starting to improve, including a modest uptick in U.S. cloud, Seagate is well positioned to enhance profitability and capture attractive long-term opportunities for Mass Capacity storage."

Quarterly Financial Results
During the fiscal first quarter the Company generated $127 million in cash flow from operations, $57 million in free cash flow, and returned $145 million of capital to shareholders through its quarterly dividend. Additionally, the Company issued $1.5 billion convertible notes due 2028 bearing an interest rate of 3.5% with the proceeds primarily used to retire the outstanding balance on its remaining term loans. As of the end of the quarter, cash and cash equivalents totaled $795 million, and there were 209 million ordinary shares issued and outstanding.

Seagate Technology Holdings plc, today introduced the new FireCuda 520N NVMe solid state drive (SSD) with 2230-S2 M.2 form factor. The new drive is a perfect storage upgrade for Valve's Steam Deck, Microsoft Surface, ASUS ROG Ally, Lenovo Legion Go, and other compact devices with 2230 M.2 slots.

Available in 1 TB and 2 TB capacities, the FireCuda 520N is a PCIe Gen 4 NVMe SSD specifically designed for high performing hand-held gaming devices with high octane read/write speed of up to 5,000 MB/s for the 2 TB capacity and up to 4,800 MB/s for the 1 TB model. The drive offers PCIe Gen 4 NVMe SSD performance of desktop gaming, and it is backward compatible with Gen 3 and Gen 2 PCIe slots. The FireCuda 520N includes Seagate's three-year Rescue Data Recovery Service plan and a five-year limited warranty. It is available now for $109.99 (1 TB) and $189.99 (2 TB).

Seagate Technology Holdings plc, a world leader in data storage technology and solutions, introduced the new Seagate Exos X24 hard drives. With 10 disks delivering 2.4 TB each, the Exos X24 is Seagate's highest density hard drive, offering industry leading total cost of ownership (TCO) for hyperscale customers and enterprises with scale-out data centers. The conventional magnetic recording (CMR)-based 24 TB Exos X24 delivers market-leading capacity, high performance, and enterprise-class reliability. Seagate also continues to offer limited cloud customers the flexibility of a shingled magnetic recording (SMR) Exos X24 configuration at a capacity of up to 28 TB.

Designed for maximum storage capacity and the highest rack-space efficiency, Exos X24 is purpose-built for hyperscale with powerful performance and proven technology. The new helium 3.5-inch 7200 RPM nearline drive offers both SATA and SAS interfaces and delivers enhanced caching that performs up to three times better than solutions that only utilize read or write caching.

PlayStation gamers can now experience the speed and technology of Seagate's PCIe Gen 4 NVMe solid state drives (SSD) on their consoles. Today, Seagate Technology Holdings announced its officially licensed for PlayStation Seagate Game Drive PS5 NVMe SSD. The drive offers gamers the latest PCIe Gen 4 NVMe SSD technology and the fastest performance from the company's line of officially licensed for PlayStation storage products - bringing speed, endurance, and high capacity to PlayStation 5.

Delivering sequential read speeds of up to 7,300 MB/s, the Seagate Game Drive PS5 NVMe SSD catalyses PCIe Gen 4 power with transfer rates up to two times faster than PCIe Gen 3 SSDs. The drive is built with a Seagate-validated E18 controller and 3D TLC NAND to provide advanced speed and durability for console gaming. With a minimalistic heatsink that was designed to seamlessly fit the PlayStation 5 console, the SSD maximises gaming performance and protects the drive's storage from thermal throttling. With simple installation, gamers can play PlayStation 5 games directly from the drive.

The advent of PCIe 5.0 SSDs with Phison's E26 controllers has been a double-edged sword. While these SSDs offer impressively high data throughputs, they come with a significant drawback: severe overheating issues that can cause the SSDs not only to throttle down but to shut off entirely. TechPowerUp first noted this issue back in May, in our Corsair MP700 review, where the uncooled drive shut down after 86 seconds of reads and after 55 seconds of writes. Regarding criticism from tech reviewers, Corsair has released a firmware update (version 22.1) for its MP700 SSD to ensure that it throttles down rather than shutting off when overheated. Yet, many other SSDs like the Crucial T700, Seagate FireCuda 540, Gigabyte Aorus Gen 5 10000, and ADATA Legend 970 still suffer from temperature issues.

However, it's crucial to note that these extreme overheating problems occur only when the SSDs run without any cooling. While some manufacturers have planned firmware updates to address the issue, Corsair is the only company that has taken tangible action so far. Crucial has released a new firmware (PACR5102), but the ComputerBase report indicates that the SSD continues to shut off at high temperatures. The problem, though, can generally be mitigated with proper cooling. Whether using the included cooler or placing the SSD under a motherboard cover, temperatures usually stay below the critical limit, thus avoiding a complete shutdown. When we tested the SSTC Tiger Shark Elite 2 TB with Phison E26 (with updated firmware) without adequate cooling, the SSD continued to operate and throttled down, indicating that the remaining SSDs using this controller need a proper firmware update that throttles the SSD instead of shutting it down.

Seagate has revealed that it has received revenue for Exos Corvault systems during a fourth quarter and fiscal year 2023 conference call—the latest server range is equipped with heat-assisted magnetic recording (HAMR) hard drives. We heard about evaluation samples being sent out to an important data center client around Spring time, but fresh corporate announcements have revealed that the first commercial HAMR-based systems have been picked up by paying customers. Gianluca Romano, the firm's chief financial officer stated: "Importantly, we shipped our first HAMR-based CORVAULT system for revenue as planned during the June quarter. We expect broader availability of these CORVAULT systems by the end of calendar 2023."

Seagate's chief executive, Dave Mosley, also revealed that higher capacity HAMR-based nearline hard drives have been sent out for testing in the field. He boasts that this was achieved during corporate cost cutting initiatives: "We reduced production output by approximately 25% compared with peak volume in order to drive better supply/demand dynamics and enhance profitability as the markets recover. And all of these accomplishments were made while delivering on our 30 TB+ HAMR product development and qualification milestones with volume ramp on track to begin in early calendar 2024...Initial customer qualifications are progressing well. We are on track to begin volume ramp in early calendar 2024. We are also preparing qualifications with a broader number of customers, including testing for lower capacity drives targeting VIA and enterprise OEM workloads." He also outlined plans to keep PMR and SMR hard drive technologies alive for another generation: "Development efforts on what may be our last PMR product are nearing completion and will extend drive capacities into the mid- to upper 20 TB range." Clients who are reluctant to jump onto HAMR could be offered some alternatives—24 TB+ models based on PMR+TDMR and SMR+TDMR configurations are roadmapped for release by the end of the year.

Seagate Technology Holdings plc (NASDAQ: STX) today reported financial results for its fiscal fourth quarter and fiscal year ended June 30, 2023. "Our fourth quarter and fiscal 2023 performance reflected the uneven pace of economic recovery in China, cloud inventory digestion, and cautious enterprise spending amid the uncertain macroeconomic environment. The proactive actions we've taken to lower costs, manage production output, reduce debt and drive operational leverage have underpinned resilient performance and solid cash generation, while continuing to advance our revolutionary HAMR technology," said Dave Mosley, Seagate's chief executive officer.

"Through our actions, Seagate is now leaner, our balance sheet healthier, and our product roadmap even stronger, positioning the company to weather the near-term business environment, deliver financial leverage, and capture attractive long-term opportunities for Mass Capacity storage."

Seagate Technology Holdings today introduced the next generation of SSD technology to its lineup, the FireCuda 540. The PCIe Gen 5 NVMe SSD delivers unparalleled performance to gamers, creators, and tech enthusiasts - adding the fastest speeds and endurance to the company's line of PC storage products.

Seagate's fastest and highest performance M.2 2280 SSD, the FireCuda 540 delivers sequential read speeds of up to 10,000 MB/s and sequential write speeds of up to 10,000 MB/s. Built for sustained, pro-level gaming and accelerated content creation, the new drive performs up to 50% faster than Gen 4 M.2 NVMe drives and 17 times faster than SATA-based SSDs. With the latest 3D TLC NAND technology and built with a Seagate-validated E26 controller, the FireCuda 540 provides the most advanced speed and durability - allowing users to push limits when gaming or creating content. Plug-and-play compatible with all PCIe Gen 5 motherboards and backwards compatible with PCIe Gen 4, the drive is accessible and ready for trailblazing.

Not entirely unexpected, Seagate is getting ready to launch its first PCIe 5.0 NVMe SSD which will be going under the name of FireCuda 540 and now details of the upcoming drive have appeared online courtesy of Amazon UK, B&H Photo and others that have put up the product for pre-order. For those worried about the lack of a 4 TB SKU, you can relax, as the company is planning a 4 TB SKU, which is made clear from the pictures posted by Amazon UK. However, changing the digit in the model number that represents the drive size, doesn't bring up any info about a 4 TB SKU at the moment.

It doesn't look like the FireCuda 540 will be competing with the fastest PCI 5.0 NVMe drives, as it's only listed as offering sequential drives speeds of up to 10 GB/s, although this applies to both read and write speeds for the 2 TB SKU, with the 1 TB SKU being somewhat slower with read speeds of 9.5 GB/s and write speeds of 8.5 GB/s. The 1 TB SKU is good for 1,000 TB TBW, with the 2 TB SKU doubling this to 2,000 TB and the 4 TB SKU apparently hitting 3,949 TB or as Seagate put it, this allows you to erase 90 percent of the drive every day for five years. B&H Photo has the drives listed at US$189.99 for the 1 TB SKU and US$319,99 for the 2 TB SKU—making both SKUs cheaper than Crucials T700—with Amazon UK listing the 1 TB SKU for £203.48 and no pricing for the 2 TB SKU. It's unclear when the Seagate FireCuda 540 will launch, but it can't be far away.

Seagate has released a new firmware update for its FireCuda 530 series of NVMe SSDs that adds DirectStorage support. Seagate is to our knowledge only the second company to release a firmware with DirectStorage support for its SSDs, but we're expecting more to follow. The FireCuda 530 is based on Phison's E18 controller, which is commonly found in a range of NVMe M.2 SSDs from several major and minor SSD brands, with Sabrent being the first company to have announced a DirectStorage firmware update for its drives based on the same controller.

To update to the new firmware, you need the serial number of your FireCuda 530 drive, which you then have to enter on Segate's support site to be able to download the update. The company didn't specify how the firmware update is done, but it seems to be a standalone installer, rather than using some kind of SSD tool, which most SSD makers provide for their drives these days. The new firmware is said to be "reducing CPU overhead and I/O latency, load times and asset streaming are streamlined—allowing for improved multitasking and optimized PC gaming with DirectStorage compatible games." The list of games that support DirectStorage is quite short at the moment, but hopefully we'll see more games implementing support now that there is supported hardware out there.

Embark on a journey into the stars with the Starfield Limited Edition wireless controller and headset, essential navigation pieces in every voyager's collection. The crisp, clean designs are inspired by real world spacecraft, and are custom built to transport you right into the cockpit of a true space explorer. The Xbox Wireless Controller - Starfield Limited Edition features transparent triggers with visible bronze rumble motors underneath, full side and back grips designed to resemble spaceship panels, and a sleek Constellation-inspired color mark around the Xbox button. With up to 40 hours of battery life, you'll have more than enough fuel for your voyage into the deepest reaches of space.

Experience superb audio and chat quality with the Xbox Wireless Headset - Starfield Limited Edition. Secure your space fit with the Constellation red-and-white striped headband, communicate with your crew using the transparent mic boom, and feel fully immersed with audio tones custom made for your adventure. Enjoy ultra-soft large earcups that make for a comfortable experience with convenient on-ear controls for all your exploration needs.

Starfield players can now explore the depths of gaming - and open space - while making Constellation proud. Seagate Technology Holdings plc (NASDAQ: STX) today announced the company's Starfield Special Edition Game Drive and Game Hub for Xbox, taking Seagate's popular line of storage for gamers to the next level. The new external hard drives deliver speed and high capacity to make the Xbox gamer's journey through the universe unforgettable.

Officially licensed by Bethesda and wrapped in exclusive artwork commemorating the explorers from Constellation, the Game Drive and Game Hub display a design that feels pulled directly from the Settled Systems of Starfield. Featuring customizable RGB LED lighting, the drives bring the majesty of the stars to the gamers' ecosystem. Available with up to 5 TB of capacity, the Game Drive is lightweight in design, making it easy to take an entire library on-the-go. The Game Drive and the Game Hub are connected and powered with high-speed USB 3.2 Gen 1, and the Game Drive does not need a separate power cord, making it easy for gamers to play from anywhere. Designed to work with Xbox Series X|S or Xbox One, both drives are easily installed through Xbox OS in under two minutes so gamers can launch into action.

Seagate has recently published a preview of its next generation product hard drive lineup that utilize heat-assisted magnetic recording (HAMR) technology. A company roadmap indicates that the first commercial release of 32 TB capacity HAMR Mach 2 drives is penciled in for a Q3 2023 window, with a short hop to increased storage (40 TB) models predicted for launch in 2024. Seagate is also expected to release 24 TB and 28 TB capacity HDDs - based on the older perpendicular magnetic recording (PMR) technology - at some point in the near future. Technology news outlets anticipate that these two product ranges will co-exist for a while, until Seagate decides to favor its more advanced thermal magnetic storage solution. A lucky data center client has been getting hands-on time with evaluation HAMR hardware, as reported in late April. Seagate has since supplied other enterprise customers with unspecified HAMR HDD models.

Executives at Seagate have been openly discussing their HAMR products - destined to sit in new Corvault server equipment. Gianluca Romano, the company's chief financial officer, mentioned several models during a presentation at the Bank of America 2023 Global Technology conference: "When you go to HAMR, our 32-terabyte (model) is based on 10 disks and 20 heads. So same number of disks and head of the current 20-terabyte PMR...So all the increase is coming through areal density. The following one, 40-terabyte, still (has) the same 10 disks and 20 heads. And also the 50 (TB model), we said at our earnings release, in our lab, we are already running individual disk at 5 terabytes."

Microsoft's official Xbox Twitter account has today announced that its official range of Xbox Series console storage expansion cards has been reduced in price: "Think of all the new games you'll be able to download and play now 👀. The Seagate Storage Expansion Card is now available starting at a lower price: xbx.lv/41e8t57." It is slightly odd that Seagate itself has not announced this lowering of gaming product MSRPs, but today's changes only affect the US market - European and UK listings feature the old prices (at the time of writing). It is not clear whether this discount is a permanent or temporary thing, but the latter is a more likely situation given rumors from last month.

It is very possible that Seagate is reacting to new competition - last month a Best Buy listing revealed that Western Digital is lining up to provide third party storage expansion cards for Xbox Series console owners. The leak of WD's incoming offerings indicated that it would be undercutting its arch rival in terms of pricing, at least with the single model that leaked (1 TB at $179.99) - Seagate has a timed exclusive agreement with Microsoft/Xbox for the licensed production/selling of proprietary cards. The officially sanctioned price drop brings the cards to more reasonable value levels, but Xbox owners have largely agreed that MSRPs were inflated from the beginning. The entry-level 512 GB Seagate model now costs $89.99 (a $50 reduction), the 1 TB model is now available at $149.99 (a $70 reduction) and the top-end 2 TB model gets the largest price slash (of $120) which brings it down to $279.99. Seagate appears to be undercutting WD's BLACK C50 1 TB model (if the Best Buy info leak price was accurate) by $30 with the official 1 TB storage expansion card.

Seagate Technology Holdings plc, a world leader in mass-data storage infrastructure solutions, today announced that it is over 50 percent towards its 2030 moonshot goal of powering 100% of its global footprint with renewable energy and that it has extended the life of over one million hard disk drives (HDD) and solid-state drives (SSD) through its refurbishment program in fiscal year 2022 (July 2021 - June 2022).

The achievements were announced in conjunction with the publication of Seagate's Sustainable Datasphere: FY2022 ESG Performance Report (formerly entitled "Global Citizenship Annual Report"). The 17th annual report is a comprehensive look at Seagate's environmental, social, and governance (ESG) progress. The report describes Seagate's yearly progress towards meeting the company's goals to power its global footprint with 100% renewable energy by 2030 and to achieve carbon neutrality by 2040. These goals were pledged last year in support of its commitment to a sustainable, inclusive, and ethical datasphere.