To help consumers get the most out of their handheld gaming PC experience, WD_BLACK from Western Digital is introducing a new premium, high-performance M.2 2230 solution architected for today's handheld PC gamer. Building upon the WD_BLACK legacy of performance storage for all kinds of competitive gamers, the company is introducing the WD_BLACK SN770M NVMe SSD. According to a recent Gartner report, the handheld gaming console market is expected to reach 14.8M by 2027. As the mobile gaming market continues to grow and more AAA titles are released, new and innovative storage solutions are being released and developed to ensure mobile gamers are able to make the most of their on-the-go gaming experience.

"With game sizes continually becoming larger, it's easy for handheld game consoles to fill up over time with new games and regular updates," said Eric Spanneut, vice president of client SSDs for Western Digital. "The new WD_BLACK SN770M NVMe SSD boosts available storage up to 2TB2 and is specifically designed to handle the peak performance of demanding games for handheld gaming PCs."

Western Digital has officially unveiled its WD_BLACK C50 expansion card lineup for Microsoft's current generation Xbox Series X and S consoles, to not much surprise given that one of these products was leaked back in Spring of this year. Best Buy preempted Western Digital's announcement just over two months ago when a listing for the WD_BLACK C50 1 TB model appeared on their store site. Seagate has been the official partner (with Microsoft) for the manufacture and distribution of Xbox Series console storage expansion cards since launch time (November 2020), and has recently adjusted their pricing - possibly in anticipation of Western Digital's cheaper third party alternatives.

Xbox Series console owners have often complained about the system's expensive proprietary storage expansion ecosystem (relative to Sony's PlayStation 5 utilizing industry standard M.2 SSDs), so new competition in this highly controlled market segment is welcome. Two WD_BLACK C50 expansion cards are now available from today - in the shape of 1T B ($149.99) and 500 GB ($79.99) models. Susan Park, vice president, global strategic partnerships at Western Digital has introduced these new offerings: "Xbox consoles have been a much beloved gaming staple in households around the globe for decades. With the introduction of the WD_BLACK C50 Expansion Card for Xbox, gamers can continue to enjoy their favorite games with more flexibility so they can focus on accomplishing their next mission or defeating their final boss." Western Digital specifies that these units come with a five-year long warranty, and a further incentive for purchase is an included one-month trial of Game Pass Ultimate.

It appears that Western Digital is readying its own line of Xbox Series X|S Storage Expansion cards, and undercutting its big rival - Seagate - in a currently exclusive storage solution market. Word spread across several gaming communities over the past weekend about a new listing on Best Buy, now removed as of late April 2, for a 1 TB capacity WD_BLACK C50 Expansion Card with an asking price of $179.99. WD has offered official external storage solutions for the current generation of Xbox home games consoles, under its WD_BLACK range, but Microsoft granted exclusive manufacturing rights to Seagate for the proprietary Xbox Series X|S storage expansion card system. According to official site information and documentation, these expansion cards are effective in "delivering additional external memory while maintaining the same peak speed and performance as the console's internal SSD".

The Seagate range could have been a timed exclusive, and based on the now deleted Best Buy listing, Microsoft seems to have handed a license to WD. The 1 TB WD_BLACK C50 Expansion Card's pricing was a big talking point, due to it being substantially cheaper than the equivalent capacity Seagate model ($219.99) - a saving of forty dollars, which is an encouraging sign for gamers who have long complained that the Xbox proprietary expansion card offers bad value for money. Seagate's current crop of cards start at $139.99 (512 GB) and go up to $399.99 (2 TB).

Western Digital Corp. and Sony Interactive Entertainment LLC ("SIE") teamed up to deliver the industry's first official PlayStation -licensed M.2 SSD for PlayStation 5 (PS5) to gamers across the globe. The WD_BLACK SN850 NVMe SSD for PS5 Consoles enables players to expand the high-speed storage capacity of their PS5 console and gives them peace of mind knowing that their new and favorite titles are stored on a drive that's been battletested to take on the most intensive PS5 gameplay.

Optimized for the newest-generation console, Western Digital validated drive performance through multiple scenarios to ensure the drive has been fully tested for the PS5. This process included hundreds of hours spent rigorously testing some of the most graphic-rich titles across various genres to ensure that with games stored on the drive, gameplay is fast, smooth and visually immersive.

Today at its What's Next event, Western Digital Corp. announced two new additions to its growing WD_BLACK gaming portfolio, the WD_BLACK SN850X NVMe SSD and WD_BLACK P40 Game Drive SSD. Designed to elevate the gaming experience, the expanded portfolio offers players more options to upgrade their PC or console storage. "AMD is delighted with its continued collaboration with Western Digital to deliver exceptional gaming experiences," said Joe Macri, Compute and Graphics CTO and Corporate Fellow at AMD. "As games become more immersive, the expectation for fast, seamless gameplay increases. AMD strives to remove latency between the system, memory and connected devices like Western Digital's SSD gaming solutions with the adoption of the latest PCIe technologies and memory and latency optimizations within AMD CPUs and GPUs. Our combined solutions enable richer visuals, faster load times and more consistent gameplay."

"We're inspired by the unique ways in which players experience their games and are committed to working with the best technology partners, like AMD, to develop solutions that help them break barriers," said Rob Soderbery, executive vice president and GM, Flash Business Unit, Western Digital. "Our diverse WD_BLACK portfolio ensures that gamers are equipped to conquer today's games and prepared for what's next."

Western Digital is preparing to update its client SSD lineup with a new flagship product, the WD Black SN850X. The drive was referenced in a December 10 certification filing with the PCI-SIG. The drive unsurprisingly features a PCI-Express 4.0 x4 interface. Nothing else is known about the drive, but the "X" in its name could signify a performance uplift over the current WD Black SN850 from an updated controller, a newer generation of NAND flash, or better stock cooling. Interestingly, the listing also references a drive called "SN820," which could be an "unbranded" successor to the PC SN810, a drive the company sells to system integrators and OEMs.

Today at its Flash Perspective event, Western Digital Corp. unveiled three new SSDs for its WD_BLACK portfolio of products, providing gamers around the world with fast, high-performance storage solutions to upgrade their PC and next-gen console gaming experience.

"Our WD_BLACK brand delivers a clear and simple promise to gamers - fast and reliable storage that enhances their gameplay," said Rob Soderbery, executive vice president and GM, Flash Business, Western Digital. "With today's new products, the WD_BLACK portfolio has diverse flash-powered solutions so that every gamer - whether they're just starting out or more advanced - can explore the rich worlds of today's most inventive games."

Western Digital is working with Call of Duty to reimagine three high-performance products from the WD_BLACK portfolio, bringing gamers three special edition storage drives that encapsulate the Call of Duty: Black Ops Cold War look and feel with the added bonus of in-game Call of Duty points.1 These three products include the WD_BLACK P10 Game Drive, WD_BLACK P50 Game Drive SSD and the recently announced WD_BLACK SN850 NVMe SSD featuring PCIe Gen 4 technology.

"We are excited that this collaboration with Call of Duty gives us the opportunity to bring these limited edition specially designed drives to their passionate fans," said Jim Welsh, Senior Vice President of Consumer Solutions at Western Digital. "We know gamers are exceptionally serious when it comes to their gameplay, so we created optimized storage solutions that enable them to keep up with the immersive Call of Duty experience."

Western Digital Corp. is helping gamers enhance their setups and adapt to the evolving gaming landscape heralded by the next generation of games with today's introduction of three new and upcoming products for its WD_BLACK portfolio of storage solutions. These include its first NVMe solid-state drive (SSD) with next-gen PCIe Gen 4 technology, a fully bootable Gen3 x8 add-in-card and a Thunderbolt 3-powered NVMe SSD gaming dock, each offering eye-catching RGB lighting options.

"As game developers move towards creating immersive titles that require higher performance, consumers need to equip themselves with the best tools to stay up-to-speed," said Jim Welsh, senior vice president, Consumer Solutions, Western Digital. "Innovative, high-performance storage solutions are essential to keep up with this ever-changing landscape. Our latest WD_BLACK products have been purpose-built to allow gamers to meet the increasingly high standards of future games and gaming platforms. We've optimized these products to not only provide more storage for gamers but to elevate the gaming experience as a whole."

Western Digital unveiled a full fledged lineup of WD_BLACK series gaming storage devices. With it, the company is branching out WD_BLACK as its new brand targeted at the gaming crowd, both PC and console. The WD_BLACK brand is a divergence from the company's classic Western Digital Caviar Black line of premium internal hard drives. The brand had a rebirth of sorts with the WD_BLACK SN750 M.2 NVMe SSDs. Its designers are launching several new products, including the WD_BLACK P10 portable hard drive, the WD_BLACK D10 external desktop hard drive, the WD_BLACK P50 portable SSD, and Xbox One variants of the P10 and D10.

The WD_BLACK P10 is a pocket-size portable hard drive with a single USB 3.1 cable needed for both power and connectivity. It comes in 2 TB, 4 TB, and 5 TB capacities. Its Xbox One variant has the Xbox One decal on its body, and includes a 2-month Xbox Game Pass Ultimate subscription. The WD_BLACK D10 is meant to sit on your desk with its separate power and host-connectivity cables. It also puts out USB type-A high current ports to recharge your wireless gaming peripherals. The base variant of the WD_BLACK D10 comes in 8 TB capacity, while the D10 Xbox One edition comes with 12 TB capacity and a 3-month Xbox Game Pass Ultimate. Lastly, there's the WD_BLACK P50. This portable SSD encloses an NVMe drive that serves up sequential transfer rates of up to 2000 MB/s by utilizing USB 3.2 Gen 2x2 (20 Gbps) interface. A single cable handles power and host connectivity. It comes in capacities of 500 GB, 1 TB, and 2 TB.