Intel's next generation "Ivy Bridge" Core processors slated for 2012 will mark the beginning of Intel's transition to the brand new 22 nanometer fab process. It looks like Ivy Bridge will significantly benefit from this transition, since Intel will raise the bar in terms of energy-efficiency. Even the fastest P1 (performance 1) tier quad-core chips will have TDP rated as low as 77W, down from the 95W Core i7 2600K, for example, has.

The punters at Intel marketing have sliced the market down to finer segments, to better address it. The market is sliced in terms of price-segments (vertical), and in terms of target users (horizontal). The two markers are independent of each other, yet they complement each other in pin-pointing areas of the market Intel can address. Ivy Bridge LGA1155 is restricted to P1 (performance tier 1) segment on the top, with higher tiers, along with HEDT (high-end desktop) being reserved for Sandy Bridge-E LGA2011, and future "Ivy Bridge-E". Horizontally, Intel will have "K" quad-core parts for Enthusiast, standard (locked) quad-core vPro for the Standard, "T" quad-core for Performance-optimized lifestyle, and "S" for Power-optimized lifestyle. Chaotic as it looks, the table below lays out the lineup perfectly.

Here are some of the first motherboards by Intel's Desktop Board brand of consumer motherboards. Towards the end of 2011, Intel will release its Sandy Bridge-E high-end desktop platform. Like with the launch of any new chipset or desktop platform, Intel will have its Desktop Board products in place, that follow the chipset and branding specifications to the letter. With Sandy Bridge-E, Intel will launch two Extreme Series motherboards, the DX79SI and the DX79TO. In the second half of 2011, Intel will also launch a variety of Intel Atom boards, including one codenamed "Marshaltown".

Then in the first half of 2012, Intel will launch its next-generation 22 nm "Ivy Bridge" desktop processors in the LGA1155 package (compatible with Sandy Bridge). To back its launch, Intel will release a new chipset called Z77 Express. There will be no discrete graphics chipsets. H77 is the client desktop chipset that lacks overclocking features. Z77 has them, and support for Smart Response technology. Q77 adds a few enterprise management features. Intel's Z77 based motherboards include two Extreme series models, and two top-end Media Series models.