Transcend Information, Inc. (Transcend), a global leader in digital storage solutions, announced the launch of the RDE3 microSD Express high-speed card reader, engineered for high-performance applications. Featuring a USB 3.2 Gen 2 (10 Gbps) interface, the RDE3 delivers transfer speeds of up to 900 MB/s while maintaining backward compatibility with UHS-I memory cards. From content creation to gaming, the RDE3 enables fast, stable, and efficient data handling. With a rugged yet refined design that combines performance with reliability, the RDE3—when paired with Transcend's high-capacity microSD Express memory card USD710S—fully unleashes the potential of microSD Express, offering SSD-class performance to meet the demands of gamers and creators seeking smooth, consistent performance.

RDE3 microSD Express Card Reader: Performance Meets Premium Design
Purpose-built for high-speed workflows, the RDE3 microSD Express card reader leverages a USB 3.2 Gen 2 (10 Gbps) interface to achieve transfer speeds of up to 900 MB/s, enabling rapid imports of 8K high-resolution footage and large game files to significantly reduce wait times and boost productivity. Supporting the PCIe-based microSD Express standard while remaining backward compatible with UHS-I cards, the RDE3 balances top-tier performance with broad compatibility. Its USB-C connector supports Windows, macOS, and USB-C tablets for true plug-and-play convenience. The metal alloy housing offers excellent heat dissipation in a lightweight, durable form, while the scratch-resistant exterior delivers a clean, professional aesthetic—ensuring stable and reliable high-speed data transfers.

As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and trusted performance. Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices. Building on this foundation, Lexar enters 2026 with a clear focus: continuing to meet evolving user needs while preparing for a future shaped by AI-enabled workflows, mobility, and real-time data.

Value Leadership-30 Years of Innovation, Reliability, and User-Centric Product Design
For 30 years, Lexar has built its reputation on three core values-Professionalism, Innovation, and Service-delivering storage solutions that evolve with the needs of photographers, filmmakers, gamers, and mobile creators.

Samsung Electronics today announced the launch of its new microSD Express card lineup, the P9 Express, designed to deliver next-gen gaming experiences and optimized for leading platforms, including the Nintendo Switch 2. Based on the PCIe interface and NVMe protocol, SD Express technology significantly enhances data
transfer performance compared to UHS-I cards, making it ideal for environments that demand high-capacity processing and fast data transmission.

The P9 Express is especially valuable for hardcore console gamers who frequently enjoy a diverse range of games and Downloadable Content (DLC), often demanding additional storage capacity beyond the internal storage. To meet different gaming needs, it is available in both 256 GB and 512 GB options. It also provides an ideal solution for multiple users sharing a single console, where ample capacity is required for several different game installations, helping gamers overcome limited internal storage and enjoy a wide variety of titles without compromise. When used with a dedicated SD Express interface, the P9 Express delivers sequential read speeds up to four times faster than UHS-I, enabling creators and professionals to efficiently move large volumes of data from devices to PCs, laptops, or workstations.

Transcend Information, Inc. (Transcend), a leading global brand in storage solutions, today announced the release of its new microSD Express memory card, the USD710S. Fully compatible with Nintendo Switch 2, the card is designed for gamers seeking ultra-fast performance and expansive storage capacity. Compliant with the SD 7.1 specification, it integrates a PCIe Gen 3 x1 interface and NVMe 1.3 protocol, delivering read speeds of up to 900 MB/s and write speeds of up to 750 MB/s. With SSD-like responsiveness, the USD710S unlocks next-generation gaming experiences.

SSD-Class Performance on the Go
Powered by advanced PCIe and NVMe technology, the USD710S microSD Express card minimizes game load times, system boot-up, and scene transitions on Nintendo Switch 2. From AAA blockbusters to expansive open-world titles and downloadable content (DLC), players enjoy smooth, uninterrupted gameplay. The card also supports AR/VR devices and portable gaming consoles, while maintaining backward compatibility with UHS-I equipment for maximum versatility.

Lexar, a global leader in flash memory solutions, will once again be exhibiting at Gamescom from 20 to 24 August 2025. The trade fair is considered the world's largest gaming event and offers manufacturers, developers and users a platform for exchanging ideas and presenting new technologies. Lexar will have an extensive presence at Gamescom, showcasing its products in three exhibition areas, including its main stand and, for the first time, a joint stand with SDA. Among other things, the company will be presenting new products in the field of gaming and content creation storage solutions.

Two new products at the Lexar stand - Hall 10.1, Aisle B - 071

• Lexar NM990 M.2 2280 PCIe 5.0 NVMe SSD (for retail in the EU) / Lexar ARES PRO M.2 2280 PCIe 5.0 NVMe SSD (for Amazon) - High-performance SSD with PCIe 5.0 interface for extremely fast load times and maximum stability in gaming and content creation.
• Lexar THOR RGB 2nd Gen DDR5 Desktop Memory (for retail stores in the EU) / Lexar THOR Z RGB DDR5 Desktop Memory (for Amazon) - Modern DDR5 desktop memory modules with dynamic RGB lighting and optimised performance for demanding gaming setups.

addlink Technology Co., Ltd., a pioneer in high-performance storage solutions, proudly announces the launch of the Turbo Play Express microSD Express Card. Specifically engineered for the new Nintendo Switch 2 and powered by cutting-edge SD 7.1 and PCIe Gen 3 NVMe technologies, Turbo Play Express redefines what's possible for handheld gaming, promising speed, capacity, and total compatibility for gamers everywhere.

Turbo Play Express: Next-Level Speed for Next-Gen Gaming
Fueled by microSD Express and NVMe, Turbo Play Express demolishes the barriers of conventional game storage. With read speeds up to 880 MB/s and write speeds up to 750 MB/s, gamers can now say goodbye to long wait times and hello to instant action—whether loading massive open-world titles, transferring DLCs, or switching between classics and the newest releases.

Patriot Memory, proudly announces the launch of its latest EP Express microSD card, leveraging cutting-edge microSD Express technology. Available in capacities of 256 GB, 512 GB, and 1 TB, the EP Express is engineered to meet the rigorous demands of Nintendo Switch 2 users and next-generation mobile devices requiring both high-speed performance and flexible storage expansion.

Designed for Nintendo Switch 2 and featuring cutting-edge microSD Express technology, the Patriot EP Express microSD card delivers blazing-fast read/write speeds of up to 800/600 MB/s, significantly reducing game downloads, installations, and updates while ensuring smooth performance for save data and high-resolution media capture.

Silicon Power (SP) is unleashing the Hypera microSD Express memory card, its latest leap in next-generation portable storage technology, where the power of technology delivers "hyper" performance. Designed for gamers, creators, and power users alike, the Hypera boasts ultra-fast PCIe Gen 3x1 performance with blazing speeds up to 880 MB/s read and 700 MB/s write, and is available in huge capacities up to 1 TB.

PCIe Performance in a microSD Form Factor
At the core of the Hypera is PCIe Gen 3x1 and NVMe technology, enabling unmatched microSD performance in a compact footprint. With lightning-fast data transfer speeds up to 880 MB/s, users can experience up to 2.7x faster performance than UHS-II cards and up to 8x faster than standard UHS-I cards. This groundbreaking speed enables accelerated downloads, seamless in-game loading, and smooth gameplay even with maximum resolution, dramatically enhancing the gaming experience.

To support the new storage standard adopted by Nintendo Switch 2, AGI proudly announces the release of the TF338 microSD Express card. Built on the microSD Express standard and powered by the PCIe Gen 3 x1 interface with NVMe protocol, the TF338 delivers performance far beyond traditional microSD cards—offering up to 800 MB/s read and 700 MB/s write speeds for lightning-fast game loading and data transfer.

Compared to previous UHS-I microSD cards, microSD Express offers more than 4 times faster speeds, approaching SSD-level performance. This makes the TF338 an ideal solution for both high-performance gaming and mobile content creation. The card is backward compatible with UHS-I devices and has passed multiple durability tests—ensuring water, dust, shock, and temperature resistance for stable operation across demanding environments.

ASUS Republic of Gamers (ROG) is proud to announce an all-new series of Ally handhelds built from the ground up with improved ergonomics and a seamless player-first user experience. Developed in partnership with the incredible team at Xbox, the new ROG Xbox Ally and ROG Xbox Ally X offer best-in-class ergonomics and a full-screen Xbox experience that marries the best of Xbox and PC gaming in one cohesive package.

"We wanted to take our handheld to the next level, but we could not do it alone." said Shawn Yen, Head of the Consumer product team at ASUS. "This revolutionary partnership with Microsoft allowed us to forge a brand new device with ROG muscle and the soul of Xbox." The ROG Xbox Ally sports an AMD Ryzen Z2 A Processor with incredible power efficiency, while the ROG Xbox Ally X offers the new AMD Ryzen AI Z2 Extreme Processor for next-level gaming performance. Both launch holiday 2025 in select markets, with additional markets to follow.

The highly anticipated next-generation game console Nintendo Switch 2 is set to launch this week, ushering in a new era of gaming with revolutionary hardware upgrades, including a more powerful processor and enhanced graphics performance. This evolution promises gamers sharper visuals, faster speed, and content-rich gaming experiences. However, these benefits bring significantly larger file sizes and heightened read/write demands, posing unprecedented storage challenges.

To meet these revolutionary storage needs, the Nintendo Switch 2 exclusively utilizes the SD Express 7.1 microSD memory card. ADATA Technology, a leading memory brand, is primed with its Premier Extreme microSDXC SD Express 7.1 memory card, featuring industry-leading speeds of up to 800 MB/s read and 700 MB/s write, coupled with a generous 512 GB capacity, to deliver an unparalleled experience for gamers.

Up until very recently, the microSD Express format was viewed as a commercial disappointment for involved manufacturers and suppliers. Potential buyers were not attracted to premium price points; as demanded by designs that can leverage (up to) 900 MB/s read speeds. Hermitage Akihabara—a Japanese electronics and computer hardware chain—has tracked an alarmingly sharp climb in demand for microSD Express products. The popular retailer documented this recent trend across several articles, with last week's investigation diving deep into units selling: "at a rate of 337.62 cards per hour!" The upcoming launch of a highly-anticipated mainstream gaming device has seemingly sharply driven up sales of a largely forgotten storage format. Hermitage Akihabara explored this unprecedented turnaround in fortunes: "Nintendo's influence is amazing. The 'microSD Express card,' which had hardly any sales due to lack of use, sold out in an instant as soon as it was announced that it would be used in the Nintendo Switch 2. It was sold out not only in (our) Akihabara shops but also on EC sites nationwide, and it caused such a stir that it was even covered in the general news."

Hermitage Akihabara expects to replenish its stock within a non-specific timeframe—but prices could remain "quite high," due to manufacturers (reportedly) being fairly conservative with production output. The store's "behind the scenes of the microSD Express card sellout" news piece outlined some compelling data points: "our mail order service received a large number of orders. According to the calculations made by the mail order staff, they were selling at a rate of 5.63 units per minute, or 337.62 units per hour, which was also a surprise. Of course, we didn't have that much stock, but it seems that we were selling as much as we had. One interesting thing is that most of the buyers ordered only one copy. At most, three copies were purchased, and more than 80% of people ordered one copy. Most of the buyers were pure users who wanted to save one to use with the Switch 2." As reported earlier in the month, Lexar has readied the world's first 1 TB microSD Express card. Their $199.99 (MSRP) 1 TB PLAY PRO microSDXC Express model is already available to purchase, months in advance of Switch 2's global launch date (June 5). Industry insiders believe that Samsung is collaborating with Nintendo on an "official" range of microSD Express cards.

Lexar, a leading global brand of flash memory solutions, is excited to ship of the world's first 1 TB microSD Express card. Built on the new SD card standard that combines PCI Express 3.0 and NVMe 1.3 interfaces, the PLAY PRO microSDXC Express Card delivers substantially improved performance, perfect for handheld gaming devices.

With up to 900 MB/s read and 600 MB/s write, the PLAY PRO microSDXC Express Card offers the fastest speeds in the microSD Express card format and gives gamers an epic performance power-up that delivers faster game loads and accelerated downloads. With capacity up to 1 TB, it also offers space for many large AAA games. It is backwards-compatible with UHS-I and UHS-II host devices (at UHS-I speeds), but future-proofed for tomorrow's cutting-edge handheld gaming systems and other upcoming devices that will leverage this next-gen technology.

Silicon Power is thrilled to announce the launch of its first microSD Express memory card, the SET320. Available in 256 GB capacity with an operating temperature of -25°C to 70°C, this industrial-grade solution is designed to meet the growing demands of AI-driven applications. Harnessing the SD Express interface, this advanced memory card delivers exceptional performance in a familiar form factor, enabling cutting-edge AI systems and data centers to operate at their maximum potential.

SSD Performance in microSD Card Size
The SET320 leverages PCIe Gen 3x1 and NVMe interfaces to achieve incredible read speeds of up to 820 MB/s - 1.4 times faster than SATA SSDs (up to 560 MB/s) and more than eight times faster than traditional UHS-I microSD cards (up to 100 MB/s). It also boasts write speeds of up to 640 MB/s to handle data-intensive calculations with ease. These impressive figures make the SET320 comparable to SSDs in terms of performance, all within the compact and versatile form factor of a microSD card, allowing users to experience SSD-like speed and efficiency in devices that require a smaller footprint.

At the NAB Show 2024, in Las Vegas, Western Digital Corp. (NASDAQ: WDC) is unveiling an exciting lineup of technologies and new storage solutions designed for today's and tomorrow's complex media and entertainment (M&E) workflows. Western Digital continues to focus on creating what's next with advanced solutions that address a broad range of growing content needs.

The increasing demand for rich and engaging content, with higher resolutions and more frames per second, is generating the need for faster, more flexible high-capacity storage solutions to help streamline workflows and keep up with high-pressure project demands. For every step of the workflow - from capture and transfer to archive - Western Digital is committed to advancing technology to help professionals and creators get work done faster and more efficiently, ultimately saving time and money, so they can focus on their creativity.

SD Association (SDA) today announced the latest evolution of SD Express memory cards doubling microSD Express memory card speed up to 2 GB/s, plus four new SD Express Speed Classes to ensure guaranteed minimum sequential performance levels in the new SD 9.1 specification including support of Multi-stream access and related Power and Thermal Management assuring the guaranteed performance. SD 9.1 helps consumers identify the right card for their device while giving manufacturers new tools to assure minimum level of performance of SD Express memory cards and have means to guide consumers what type of cards will assure specific application operations.

The latest generation of microSD Express uses the PCIe interface delivering a 1,969 megabytes per second (MB/s), nearly 2 gigabytes per second (GB/s) speeds by using the PCIe Gen 4 x1 lane as defined in the latest update to the microSD Addendum version 8 specification. microSD Express was introduced with 985 MB/s speed maximum data transfer rate and the NVMe upper layer protocol in the SD 7.1 specification. The increase in speed gives product designers more storage options and SSD level performance for a variety of size constrained devices requiring easily repairable or upgradeable storage.

The SD Association announced today the SD 8.0 Specification for SD Express memory cards receives even faster transfer speeds by using the popular PCI Express (PCIe ) 4.0 specification delivering a maximum of nearly 4 gigabytes per second (GB/s) data transfer rate. These full sized cards continue to use the NVMe Express (NVMe ) upper layer protocol enabling advanced memory access mechanism. As always SD Express memory cards using SD 8.0 specification maintain backward compatibility.

"SD Express' use of even faster PCIe and NVMe architectures to deliver faster transfer speeds creates more opportunities for devices to use SD memory cards," said Mats Larsson, Senior Market Analyst at Futuresource. "This combination of trusted and well-known technologies makes it easier for future product designs to leverage the benefits of removable storage in new ways."

The SD Association announced today microSD Express, offering the popular PCI Express and NVMe interfaces alongside the legacy microSD interface for backwards compatibility. Like SD Express, microSD Express uses the PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for mobile devices.

microSD Express cards defined in the SD 7.1 specification will be offered in a variety of capacities such as microSDHC Express, microSDXC Express and microSDUC Express. "microSD Express gives the mobile industry a compelling new choice to equip mobile devices with removable SSDs," said Hiroyuki Sakamoto, SDA president. "SD 7.1 prepares consumers and mobile device manufacturers to meet ever increasing storage demands for years to come."