ADATA ships the CH11 drive in a white cardboard box which can be hung up on a shelf thanks to its flat dimensions. A large window shows you the entire drive, so you can inspect it without having to open the package. The design is clean and it does mention the capacity of the drive in the front, while you will find the features and specifications of the CH11 unit printed on the rear.
The company has included a set of stickers, a compact manual and the mandatory USB 3.0 cable within the package of the external enclosure. Considering the drive is white, it would have been nice to see a cable to match that color, but I think ADATA has no intentions on supplying a pink one with the pink version. A black cable is still better than the standard "USB 3.0 blue".