When it comes to CPU coolers, fans, power supplies, and accessories, Reeven is still relatively new. Having formed back in 2009, they have since come a long way, slowly inching their way out of the shadow of various industry Juggernauts. They have begun to seriously make a name for themselves in the CPU-cooling market with a large lineup of heatsinks that cover every performance and price segment. Looking to branch out, they have taken their first steps into the case and liquid-cooling markets as well. Overall, they are a company worth keeping an eye on, especially if you like the color yellow.
Today's review focuses on the Reeven NAIA 240. Being their first foray into the world of closed loop coolers, Reeven played it safe by using a standard 240 mm design, which means you are not going to find anything that hasn't already been done or anything terribly exciting compared to what has come before. However, with that said, this particular model is still a bit different in that it uses various dyes to color the coolant while white LEDs are used for illumination on the pump. Granted, dyes are nothing new either in regards to water cooling, but they are still an uncommon sight in regards to closed-loop coolers. The feature tends to pop up from time to time but seldom seems to stick. However, before passing judgment, let's take a closer look at what the Reeven NAIA 240 has to offer.
Dimensions: 272 mm x 120 mm x 27 mm Material: Aluminium
FAN:
Model: RY1225S16BB-WP Dimensions: 120 mm x 120 mm x 25 mm Fan Speed: 300 - 1600 RPM (+/-10%) Fan Airflow: 16.93 - 90.28 CFM Fan Noise: 6.5 - 30.9 dBA
FEATURES:
Water above pipe design pump can be installed in any direction. Refillable by design RGB via included dyes White LED illuminated pump
WARRANTY:
Two years
MSRP:
$109.00
Packaging
The packaging Reeven uses for the NAIA 240 measures in at 32.2 cm long, 24.1 cm wide, and 13.9 cm tall. Front and center is an image of the liquid cooler with an illuminated pump. Various features are listed on the front as well, such as the 0.11 microchannel design and RGB dyes. Taking a look at the back, Reeven uses the space to further detail product features along with the global two-year warranty.
Three of the other four sides are pretty plain. Two of them feature the same images as the front, while another just had "NAIA" in bold lettering. Nothing to really see or get excited about here.
The last side, which is the top, lists the specifications of the NAIA 240 in various languages. Other than that, the box sticks with the Reeven black and yellow theme. Just looking at the box brings to mind that one annoying song.
Contents
The box, once opened, reveals everything encased in a cardboard shell. Typical of most all-in-one liquid coolers, I see nothing amazing or bad, just adequate protection for the product and nothing more. I am a bit sad to see no foam top was included; however, its exclusion is not a make-or-break issue.
The Reeven NAIA 240 has support for every modern socket you can think of, even AMD's TR4 with optional hardware that is not currently included. The only missing socket is LGA775, but considering how old that platform is, it really shouldn't come as a surprise that it's not supported.