Tuesday, February 21st 2012
"Isn't PC Gaming Dead?" Asks Roccat
It looks like Roccat Studios' marketing department has sought to bring up the topic of the future of PC gaming, something Razer did, before going on to launch a $2,800 gaming laptop. Alienware asked the same question, but in contrast to Razer, went on to launch a much more sensible product that actually seeks to do something about the ailing PC gaming industry (a nice, cheap gaming PC that woos the console crowd). Roccat is known neither for fancy overpriced laptops, or desktops, but is a sizable player in the gaming peripherals industry.
Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.
Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.
67 Comments on "Isn't PC Gaming Dead?" Asks Roccat
Anyhow just look at the chart, both PC and consoles are still making more than $15+ billion. This fact alone makes anybody look like a fool when they think PC gaming is dying. :slap:
It's too bad that the new PS3 & 720 are going to already be over 2 years old vs. The PC on launch... :D
So it's not a fair comparison...
But nah, so long as there are free to play games on PC, and no such games on console, there will be PC gaming, if for the simple fact that parents can give their kids an older computer, and let them play for hours on end without having to supervize them (or so they think) and that they don't have to put up with paying $100 or so on games each month. And then the kid spends his/her allowence on the game cards for whatever free game they have, while still spending less each month than on new games.
Tis the way it seems to work. Now if only people would stop creating hacking tools to wreck F2P online games things would be great and Combat Arms would be quite a bit better of a game.
@BB : Yeah, I sometimes can't find anything of real interest on Stem either. That's when I go back and play some of the classics until something new comes along. Are you into RPGs? LoG is stupid fun. :)