Here is the first picture of EVGA GeForce GTX 680. The best-selling GeForce AIC partner in the US, EVGA, opted for a minimalist sticker design, while sticking to NVIDIA reference board and cooler designs. In fact, all GeForce GTX 680 launched in the first-wave, do. Speaking of first-wave, TechnoReviews managed to screengrab American Retailer Newegg.com listing out nearly all the GeForce GTX 680 models that will be available on launch of the SKU.

The listing confirms the US $499 (before taxes) pricing of NVIDIA GeForce GTX 680, because that's how low these cards are available for; they will never price it below NVIDIA-recommended MSRP. Newegg.com applying a $10 margin is quite natural, they've done it with pretty much every major graphics card market-launch this year, including that of the Radeon HD 7900 series. Assuming the GeForce GTX 680 beats Radeon HD 7970, as NVIDIA claims, our educated guess is it still won't start a "price-war" as such. AMD might recalibrate prices of HD 7900 series down 5~10%, but AMD and NVIDIA won't be able to drive prices below a threshold, and that threshold is governed by TSMC, its ability to ship 28 nm chips in volumes big enough, and at prices low enough, to support a price-war between the two GPU giants.