Thursday, September 4th 2014
NVIDIA Tweaking GeForce GTX 770 Price to Compete with R9 285
NVIDIA's response to AMD Radeon R9 285 isn't major (a new product launch). The company believes it already has the products out there to take on it. The company is likely working with add-in card partners, and retailers, to tweak pricing of its performance-segment GeForce GTX 770 2GB, bringing its price around the US $275 mark, $25 more than the cheapest R9 285, and roughly the same price as factory-overclocked ones. Its pricing is down from the $325 point it was hovering over.
The GTX 770 costs roughly the same as the GTX 760, for NVIDIA to sell, with the former only imposing slightly higher VRM requirements. Our tests show that the GTX 770 still ends up with better energy efficiency figures than the R9 285. Based on the 28 nm "GK104" silicon, the GTX 770 packs 1,536 CUDA cores, 128 TMUs, 32 ROPs, and a 256-bit wide GDDR5 memory interface.
The GTX 770 costs roughly the same as the GTX 760, for NVIDIA to sell, with the former only imposing slightly higher VRM requirements. Our tests show that the GTX 770 still ends up with better energy efficiency figures than the R9 285. Based on the 28 nm "GK104" silicon, the GTX 770 packs 1,536 CUDA cores, 128 TMUs, 32 ROPs, and a 256-bit wide GDDR5 memory interface.
39 Comments on NVIDIA Tweaking GeForce GTX 770 Price to Compete with R9 285
The ONLY fair comparison is what you pay for a range of products at a given time, otherwise you end up looking like a fool when you use "maybe" and "could be" and "wish it were so" rather than the actual real world pricing. The only relevance future pricing holds is if you plan on purchasing in the future....then again some people's arguments turn from one paradigm to another depending upon brand - not an overly reliable metric. Quick case in point, our friend Casecutter bases his AMD metric argument (as you do) on a future time as a mature product free of "new tax".... ...while Nvidia's last card launch in the same mainstream volume market is based entirely upon its launch pricing(actually the rant started with pre-launch pricing) rather than some time in the future when the card would be viewed as a mature product Quite a difference in tone and reasoning you'll note. With the wild variance that people here use to justify their stance, the only reasonable stance to take is to apply the pricing based on what you would pay at time of purchase, because I can assure you that when the price falls in a few months time it won't be in isolation - the market moves as a whole- estimating the price drop for one card also means factoring in not just price drops for the rest of the vendors product stack, AND the products of the competition, but new products and EOL's between now and then.
The card was aimed at the GTX 760...AMD has not hidden that fact anywhere (Its the main attraction on the site or at least one of them). The only thing that was a bit misleading (Yet most people realized this before hand) was the aim at this being a great 1440/1600p card with only 2gb of ram reference. When 4gb cards come around we can talk then but right now its a 1080p card and it does that very well at a $250 buck price point for OC variants.
Basing that if course just on what is released and known along with the new lossless color compensation system in place that seems to alleviate most if not all the performance lost from going down to a 256bit bus. So I guess time will tell of course and at this point it ms mostly conjecture.
You spend time to dredge up... An opinion grounded on published information in a full review of the MSI Gaming not a "pre-launch" (that’s oddly never fix or edited). Sure it's opinionated that what we get to do here (correct?), while man enough to amend it as soon as it was implicit it was working from bad information. It’s hilarious you appear to be reaching, and redirecting (wall).
I suppose we wait and see were the market takes us, but interesting that there not "tweaking" for the GTX760, and it’s the main player in this. It’s like they’re deflecting, sending big brother to the rescue!