Thursday, July 10th 2008

Microsoft to kick-off a 300M Dollar Vista Campaign

If you have watched the TNT Original movie Pirates of the Silicon Valley or read the book Fire in the Valley, you would know Steve Ballmer to be quite a character although both the book and the movie are unauthorised documentaries. Under the leadership of Ballmer, Microsoft plans to start a US $300 million-worth campaign aimed to demystify Windows Vista and encourage users to adopt the new operating system.

These are good times for Apple. The lack of success for Windows Vista means growth in the sales of Apple Mac for first-time buyers. And it is true- numerous reports and surveys point out to the fact that Apple Mac is seeing a growth in sales of late. Add to that, Apple won’t spare any chance to take pot-shots at the software giant, its ‘bloated’ operating system (as if Apple OS X isn’t) in its series of TV and web-cast commercials around the ‘cool Mac guy and uncool PC guy’.

Now Microsoft is fed up enough that it is vowing not to take Apple's ‘pin-pricking’ anymore. Brad Brooks, Corporate VP of Windows Consumer Product at Microsoft’s Worldwide Partner Conference in Houston announced that Microsoft is going to launch a 300 million dollar advertising retaliation against certain competitors. "We know our story is very different from what our competitors want us to think. Today we are drawing a line and are going to start telling the real story" said Brooks. Without directly taking Apple’s name out, he stated it to be a “pretty noisy competitor out there”.

Here’s how Microsoft is going to spend 300 million dollars:

Windows Vista Compatibility Center

This is a portal site initially listing over 9,000 devices and software products (3,500 apps and 5,500 devices) compatible with Vista. Microsoft plans to grow this list based on feedback.

"Don't Blame Vista" tool

Windows Vista had become a soft-target for ranting users with pretty much every complication. Can’t send that e-mail? Blame it on Rio Vista. This level of fear-uncertainty has given rise to taboos which many users attach to Vista and that’s part of the factor that’s pushing Windows Vista users to upgrade downgrade to Windows XP. The new tool assesses system problems and tries to convince users that they are not the operating system’s fault. It assigns blame to everything from user impatience to virus and spyware.

A big fat ad-campaign

Brooks announced a high-scale business ad-campaign, the "Move to Windows Vista with Confidence" campaign for businesses. Microsoft notes that businesses have shown a very cold response to Vista. Even Intel plans to avoid using this OS until the next significant version. This ad-campaign seems to be targeted at small and medium enterprises (SMEs). The catch goes: "Risks are a part of every small business. Making the move to Windows Vista isn’t one of them. Buy a new PC with genuine Windows Vista Business or Windows Vista Ultimate and receive free coaching and support from Microsoft to help you get the most out of Windows." Microsoft will offer several freebies: free phone support; tips and tricks via a new Vista Small Business Assurance Web site; and access to existing online tools and guidance.

It would be interesting to see how this venture turns out. The cash-rich software giant has never embarked on such a huge venture to sell a product better. If only $300 million could be spent on speeding up the entry of Windows 7 (assuming it’s something worth looking out for), it could be helpful for all, Vista could be excused as being “Windows Me 2.0” and the world moves on to something better. But it would be irrational on our part to jump to that conclusion, and that is what Microsoft plans to get the users rid of. Here’s wishing Steve and his team all the very best.With inputs from DailyTech
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48 Comments on Microsoft to kick-off a 300M Dollar Vista Campaign

#1
PVTCaboose1337
Graphical Hacker
This ad campaign is very stupid, just telling me Vista is better won't make me switch!

@btarunar - We can clearly see you are a windows guy... "as if Apple OS X isn’t [bloated]..."
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#2
chron
I've heard good things about Ubuntu, anyone running it?
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#3
btarunr
Editor & Senior Moderator
by: PVTCaboose1337
This ad campaign is very stupid, just telling me Vista is better won't make me switch!

@btarunar - We can clearly see you are a windows guy... "as if Apple OS X isn’t [bloated]..."
Apple does the 'Windows is bloated' stunt, not Microsoft. ;) I've no bias towards Windows, just being rational.
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#4
newtekie1
Semi-Retired Folder
by: PVTCaboose1337
This ad campaign is very stupid, just telling me Vista is better won't make me switch!

@btarunar - We can clearly see you are a windows guy... "as if Apple OS X isn’t [bloated]..."
Bta is right though. OSX isn't exactly a lightweight either. The minimum requirements for OSX and Vista are virtually identical(and I wouldn't want to run either on the minimums).
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#5
PVTCaboose1337
Graphical Hacker
by: btarunr
Apple does the 'Windows is bloated' stunt, not Microsoft. ;) I've no bias towards Windows, just being rational.
I agree with you 100%. I would not do OSX any day. I hate Macs. (since i am not a news editor, I can show my bias :D)
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#6
Triprift
I actually dont really think ms need to do this as on judgement for are very own forum is that ppl are changing from xp to vista and the feedback is overall quite positive. That can be attributed to windows update and service pack 1.
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#7
mdm-adph
by: chron
I've heard good things about Ubuntu, anyone running it?
Lots of people. But you really can't game on it, so not much talk about it here! :laugh:

There's been some small advances in Linux gaming, though, to be honest -- Eve Online finally came out with a working Linux client; Second Life (not that I care :P) has one; and of course all Quake and Doom games run natively on Linux.

Ubuntu's a great OS -- hopefully, as more people start using it, more and more developers will start making Linux clients for it.
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#8
Mussels
Moderprator
vista actually is a good OS... thers just an age limit, from which people shouldnt run it.

IMO, you want a 2GHz or faster CPU (core 2 line, A64 line) 2GB of 667 ram or faster... and it runs just peachy.

i like the idea of a program that determines whether a problem really is vistas fault... as long as its honest (hell if it says 'yep its vistas fault - we'll report it now' it'd make my day)
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#9
chron
by: Mussels
vista actually is a good OS... thers just an age limit, from which people shouldnt run it.

IMO, you want a 2GHz or faster CPU (core 2 line, A64 line) 2GB of 667 ram or faster... and it runs just peachy.

i like the idea of a program that determines whether a problem really is vistas fault... as long as its honest (hell if it says 'yep its vistas fault - we'll report it now' it'd make my day)
yeah but what happens when the fault determining program crashes? ;P
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#10
Mussels
Moderprator
by: chron
yeah but what happens when the fault determining program crashes? ;P
buy a mac. because your PC is obviously f*ed :P


(seriously.... if your vista ever crashes, its a hardware fault.)
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#11
suraswami
Instead of wasting money on a useless product they can give the money to me:D
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#12
Triprift
by: suraswami
Instead of wasting money on a useless product they can give the money to me:D
Hmmm spoken like a true xp fanboi :shadedshu
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#13
EastCoasthandle
If they are going to start this big ad campaign at least show why they are doing it. :rolleyes:

What's next, free Win7 upgrade to anyone who buys Vista? Don't be surprise if they do...
Posted on Reply
#14
FatForester
by: PVTCaboose1337
This ad campaign is very stupid, just telling me Vista is better won't make me switch!
That's exactly what Apple has been doing, and it seems to have worked out pretty well for them. -- "Vista sucks! Look, he can't do yoga! BUY A MAC!!!"

I'm not sure if this is the right way to go about it, but at least they're trying something. Vista gets way more flak than it deserves.
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#15
Mussels
Moderprator
by: FatForester
That's exactly what Apple has been doing, and it seems to have worked out pretty well for them. -- "Vista sucks! Look, he can't do yoga! BUY A MAC!!!"

I'm not sure if this is the right way to go about it, but at least they're trying something. Vista gets way more flak than it deserves.
Wii fit should have been a mac product (well it is glossy white i guess)

WHY am i using wii fit instead of BEING OUTSIDE?? because i paid good money for it! the more you pay the better it is, Mhhhmmm.
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#16
phanbuey
by: Mussels
Wii fit should have been a mac product (well it is glossy white i guess)

WHY am i using wii fit instead of BEING OUTSIDE?? because i paid good money for it! the more you pay the better it is, Mhhhmmm.
LOL ... you are the anti-marketing.

This campaign will work to up the sales for sure - but 300M? thats a LOT of sales before that project breaks even. Considering the retail customer is not their biggest cash cow, should'nt this campaign be corporate-focused? I dont think the IT department at (insert corporate entity here) cares about which OS is cooler.
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#17
Darkrealms
by: phanbuey
LOL ... you are the anti-marketing.

This campaign will work to up the sales for sure - but 300M? thats a LOT of sales before that project breaks even. Considering the retail customer is not their biggest cash cow, should'nt this campaign be corporate-focused? I dont think the IT department at (insert corporate entity here) cares about which OS is cooler.
I think at this point they are caring more about their market share than the over all profit. They are slowly loosing that. If they keep 90(whatever)% they will always be making money. Remember "Pirate 2k, Pirate XP, just don't use the other guys product!"

It’s about time they said something about Apples stupid adds. Not that I care about MS but the ads are annoying!
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#18
FreedomEclipse
~Technological Technocrat~
Well if they should be telling anyone they need vista then they should be telling that to INTEL who recently (as posted recently on TPU) decided to skip Vista & hang onto XP will Windows 7 was available :toast::toast::toast::nutkick:

IMHO - if a big global company such as INTEL refuse to take up vista then there is no reason why anyone else should...

thats goes to prove - just because you *points* yourself are using Vista, doesn't mean that M$ are made of Win. - this applys to Vista users only who think Vista is full of win.

but hey if vista works for you & your loving it then may Allah truely smile upon you & blessings upon your Children......
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#19
suraswami
by: Triprift
Hmmm spoken like a true xp fanboi :shadedshu
Ok Mr. Vista, tell me one good reason not to be XP fanboi?

If its not that bad why do people hate it? MAC has all the frills and fancies, even Ubuntu has those features but those OSs are fast. Why not make this thing fast?
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#20
Triprift
Lol chill dude u like xp i like vista and i wasnt going around bad mouthing xp crumbs have a nice cup of tea or something and relax strewth.
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#21
suraswami
by: Triprift
Lol chill dude u like xp i like vista and i wasnt going around bad mouthing xp crumbs have a nice cup of tea or something and relax strewth.
yeah I am having coffee so thats why I am all brisk :p
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#22
FatForester
by: FreedomEclipse
Well if they should be telling anyone they need vista then they should be telling that to INTEL who recently (as posted recently on TPU) decided to skip Vista & hang onto XP will Windows 7 was available :toast::toast::toast::nutkick:

IMHO - if a big global company such as INTEL refuse to take up vista then there is no reason why anyone else should...

thats goes to prove - just because you *points* yourself are using Vista, doesn't mean that M$ are made of Win. - this applys to Vista users only who think Vista is full of win.

but hey if vista works for you & your loving it then may Allah truely smile upon you & blessings upon your Children......
Intel isn't using Vista because XP is still doing what they need it to do, and upgrading thousands of computers and their IT department just for the heck of it is wasting money that could go towards something else. It's not them saying Vista is "full of lose", it's just good business sense.

Also, :roll: Mussels
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#23
a111087
hehe, I think it will show Apple who is the boss here :)
but hopefully they will not use same stupid tactics that Apple used in their ads
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#24
timta2
Aw, the big bad bully was getting picked on. Lets throw some money at his defense since there is an endless supply of it.
Posted on Reply
#25
mlee49
by: suraswami
Ok Mr. Vista, tell me one good reason not to be XP fanboi?

If its not that bad why do people hate it? MAC has all the frills and fancies, even Ubuntu has those features but those OSs are fast. Why not make this thing fast?
1. DX 10
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