The 'newly-wed' Activision-Blizzard is reportedly planning a music store and content delivery service to directly compete with Apple's iTunes service. For now nothing is even close to concrete, Activision-Blizzard is considering launching its own download store on its Guitar Hero game platform for now. Says CEO Robert Kotick: "When you think about the potential for what we will be able to do together, there have not been many viable alternatives to iTunes." in an interview to Reuters. He adds: "If you're downloading a song to play on your 'Guitar Hero,' there's no reason why you can't download the performance also. So there's all kinds of things you can think about."

Vivindi currently owns the World's largest music publication company, Universal Music. This could serve as a content source for this delivery platform.