The SD Association today announced a new high-performance option and symbol specifically designed to support a wide array of 4K2K television and video products. A new Ultra High Speed (UHS) Speed Class 3 (U3) symbol will indicate products capable of recording 4K2K video and will operate exclusively on SDXC UHS-I and UHS-II memory cards and devices and SDHC UHS-I and UHS-II memory cards and devices.

The UHS Speed Class 3 defines a sizzling fast 30 Megabytes per second constant minimum write speed to ensure high-quality video recordings. This means 4K2K video, live broadcasts and content can be recorded on high-performance cameras such as Digital Single Lens Reflex (D-SLR), Digital Single Lens Mirrorless (D-SLM), camcorders and video cameras and then played back smoothly. Consumers will benefit from a single card that is capable of meeting all of their video, photo, music, document and data storage needs.

Since the CompactFlash Association released the specification of CFast 2.0, Apacer has invested actively in R&D and taken the lead to roll out the first industrial-grade SATA 3.0 (6Gb/s) high-speed transmission interface CFast 2.0 memory card around the globe. Its sequential speed is up to 310/240 MB/sec, which doubles the speed of its predecessor. Besides featuring a 2-Channel bidirectional structure, the CFast 2.0 adopts Toggle DDR 2.0 NAND Flash, which brings its performance to a higher level.

Jeff Lin, Embedded Application Business Unit Director of Apacer, suggested that, "Except that Apacer CFast 2.0 memory card is upgraded to double performance and speed, in order to meet the needs of harsh environment of industrial application and corporate cost-effectiveness, Apacer provides customers with choices between highly-durable SLC chip or highly cost-effective MLC chip. Both chips are resistant to temperature change, vibration and shock in actual environment. Each kind of chip has a capacity of 4 GB~32 GB and 16 GB~128 GB respectively, with dimensions of 42.8 mm x 36.4 mm x 3.6 mm and an adoption of (7+15) pin connector. Support for DEVSLP (Device Sleep) power mode enables them to switch into a low power state on standby mode so as to save power for companies."

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the Toshiba Micro Secure Digital (micro SD) class 10 UHS-I Memory cards and Toshiba TransMemory USB 3.0 Flash Drive.

"Toshiba originally invented and have since perfected NAND flash memory technology, which both of these products utilize," said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. "Both of these removable storage solutions offer industry-proven quality and reliability with leading speeds, performance and capacities."

SanDisk Corporation, a global leader in flash memory storage solutions, today announced the SanDisk Extreme Pro CFast 2.0 memory card, designed for professional broadcast, cinematography and next-generation professional photography.

The 120 GB SanDisk Extreme Pro CFast 2.0 memory card is the world's fastest memory card, with read speeds of up to 450 MB/s (3000X) for maximum workflow efficiency and write speeds up to 350 MB/s (2333X) for faster recording performance. The SanDisk Extreme Pro CFast 2.0 memory card's industry leading transfer speeds offer up to double the shot speed of today's fastest cards. With the new card, industry professionals are able to manage large files faster than ever. For example, a 100 GB file takes nearly 20 minutes to transfer from CompactFlash at 90 MB/s. With the SanDisk Extreme Pro CFast 2.0 memory card, it takes only four minutes to transfer at 450 MB/s.

Lexar, a leading global brand of flash memory products, today announced the 64 GB Lexar High-Performance microSDXC UHS-I card with read transfer speeds up to 600x (90 MB per second). Designed to enhance the mobile video capabilities of smartphones, tablets, and sports camcorders, the Class 10 microSDXC UHS-I card allows users to capture, store, play back, and transfer up to eight hours of 1080p full-HD video and thousands of photos and songs.

"Over the past decade, mobile technologies including smartphones, tablets, and action video cameras have become an integral part of everyday life - and new capabilities are continually being added to enhance these technologies. Mobile devices offer convenience for business and personal needs, as well as the ability to capture those special, every day moments," said Adam Kaufman, product marketing manager, Lexar. "The Lexar High-Performance microSDXC UHS-I card provides users with a premium mobile solution that allows them to spend less time offloading their increasingly large files and more time capturing those important moments while they're on the go."

Toshiba will release in mid-September the new product of SDHC memory card which designed popular character Sanrio Co., Ltd. (hereinafter referred to Sanrio), the Hello Kitty. This was the second of the product collaboration with Sanrio, I finish it in the original design of the limit which treated the face of Hello Kitty. In addition, it now supports the UHS Speed ??Class 1 in the UHS-I interface for high-speed SD speed class that guarantees 10MB / second or more data transfer speed of reading and writing at the time as "Class 10". In collaboration with Sanrio in the future, the Company has scheduled the release of memory products with various character was designed also to other than Hello Kitty.

Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today announced the introduction of 128 GB 600x and 64 GB 300x SDXC UHS-I cards. Combining high capacity with full support of the Ultra-High Speed Class 1 specification, the new SDXC UHS-I memory cards effectively ensure ample storage space for capturing professional-quality images and high-definition videos, while offering enhanced camera response and significantly faster data transfers.

SDHC/SDXC UHS-I Cards
Featuring capacities ranging from 8 GB to an enormous 128 GB, Transcend's SDHC/SDXC UHS-I memory cards are fully equipped to handle the increased capacity requirements of professional photography and filmmaking. For instance, the new 128 GB SDXC UHS-I card can store more than 20,000 high-resolution jpeg images (12 megapixel camera, 6MB file size), over 8,500 RAW images (based on 14 MB file size), or a full 32 hours of 1080p High-Definition footage (1920x1080 9 Mb/s H.264 AVC compression). Moreover, thanks to the use of the exFAT file system that can support files larger than 4 GB, Transcend's SDXC UHS-I cards are ideal for continuous burst-mode shooting and extended video recording.

Toshiba Corporation today announced that it will launch a new series of SD memory cards offering the world's fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PRO and EXCERIA cards will be launched in major markets worldwide, starting with Japan in October.

EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240 MB/sec the world's fastest, while the EXCERIA series will write at 120 MB/sec. They will allow digital camera users to shoot still images continuously at high speed.

Loaded with an Ultra High Speed boost, KINGMAX PRO Extreme Series memory cards offer serious memory solutions with ultra fast read and write functions for a range of devices. As the fastest category of memory card available today, PRO Extreme cards enable lightning fast read and write speeds. Featured exclusively with SDXC and SDHC products, PRO Extreme cards increase shot-to-shot speed for HD recording (even in 3D), in addition to improving traditional data recording functions.

KINGMAX PRO Extreme Series memory cards reach maximum read speeds of 90 MB/s and maximum write speeds of 60MB/s*, saving users' time and enabling enhanced storage and transfer of large files. When paired with SDHC/SDXC technology that professional photographers use, PRO Extreme cards can improve storage and transmission of large, high-resolution image files. Get better photo and video performance and faster response with PRO Extreme cards.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today introduced its Premier series SDHC, SDXC and microSDHC ,microSDXC memory cards, all of which implement the UHS-I U1 (compatible with SDA 2.0 speed Class 10) specification. The new cards are designed especially to economically meet the performance needs of the most commonly used portable electronics.

With the increasing expectations for smart phones and tablet computers to handle high definition media recording and playback, the memory cards used with these devices require higher read and write speeds than ever before. The Premier series targets those who are looking for a cost-effective entry solution to extend their device's capacity and speed.

Toshiba Corporation today announced the launch of new microSDHC Memory Cards based on SeeQVault technology that will provide a flexible platform for storing and distributing high definition content.

SeeQVault is a leading-edge content protection technology developed by Toshiba Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd. and Sony Corporation, that is licensed through NSM Initiatives LLC (NSM is an abbreviation of Next Generation Secure Memory Initiative). The technology applies bidirectional authentication with a unique identifier and public key infrastructure to assure consumers can enjoy a high level secure environment for storing and distributing of High Definition (HD) content. The technology can be integrated into flash memory cards and the devices that run them, and NSM Initiatives LLC started to license it to device manufacturers and content service providers on February 25.

Transcend Information, Inc., a worldwide leader in storage and multimedia products, today announced the launch of its SD/microSD memory card copy protection solutions. Partially-protected and partially-free areas, read-only CD emulation, customized device security, excellent compatibility and high capacity are some of the features that make Transcend's Copy Protection SD/microSD cards ideal for use in OEM applications and distributing multimedia files.

For publishers of audio or video files, or educational institutions looking to distribute course material to students, SD and microSD memory cards present a portable and cost effective way to deliver digital content. Transcend's Copy Protection SD/microSD cards ensure the safety of valuable intellectual property by allowing access to media while preventing end users from making unauthorized copies. For added value, any space not utilized by pre-loaded data can be freely used as a normal SD card. When the protected data is deleted, the previously occupied capacity will be released as free space. Another available option is to make the entire SD/microSD card read-only so that end users cannot write to, modify or delete any part of the card capacity; only executing pre-loaded content is allowed in this optional configuration.

Lexar, a leading global brand of flash memory products, today announced the Lexar High-Performance microSDHC UHS-I card with transfer speeds up to 600x (90 MB per second). Designed to enhance the mobile video capabilities of sports camcorders, smartphones, and sports tablets, the Class 10 UHS-I card allow users to capture and store up to 4 hours of HD video; 12,900 photos; or 7,400 songs.

"With each new high-definition camera introduced to the market there are enhanced capabilities added, enabling people to capture more of the action than previously possible, especially photos and videos captured on today's popular HD sportscams. Additionally, mobile phones have become an essential tool to help capture those unexpected moments people just don't want to forget," said Adam Kaufman, product marketing manager, Lexar. "The Lexar High-Performance microSDHC UHS-I card provides consumers with a complete solution to efficiently store and manage their important mobile content, no matter the mobile device used to capture it."

Silicon Power, the world's leading provider of memory storage solutions today announces a powerful new series of professional flash cards - the Superior UHS-1 series. Built-in a powerful performance solution, this Superior UHS-1 series brings out remarkable transmission rate reaching at 90 MB per second, which allows you to capture more pictures with less lag time.

The Superior UHS-1 series offers a versatile usage, ranging from SDHC, SDXC to microSDHC, ready for all types of devices such as DSLR, Smartphones, tablets and camcorders. With the combination of the large capacity up to 64 GB, the Superior UHS-1 series is the ideal gadget for high-speed consecutive picture taking, extended length of Full-HD videos and images, as well as massive storage for all your cherish memories.

Lexar, a leading global brand of flash memory products, today announced the 256 GB Lexar Professional 600x SDXC UHS-I card. The Class 10 card offers a 90 MB per second minimum guaranteed read transfer speed to give photographers and videographers the ability to capture extended lengths of 1080p HD and 3D video and high-quality images. When paired with a compatible card reader, such as the Lexar Professional USB 3.0 Dual-Slot Reader, the Professional 600x SDXC card helps photographers zip through post-production with high-speed card-to-computer file transfer, improving workflow and enabling them to shoot longer.

"With the growing demands of HD and 3D video capabilities, today's professional photographers and videographers need to be equipped with a high-performance and high-capacity memory card to meet the needs of their clients," said Manisha Sharma, director of product marketing, Lexar. "By using the 256 GB Lexar Professional SDXC UHS-I card, professionals can leverage all the latest camera features available for capturing high-quality video and images, without having to worry about time spent changing cards or transferring content to the computer. We want our customers to make the most of their time out on the field."

Japanese company Green House has today introduced a new, high-capacity memory card, the GH-SDXCUA128G SDXC which offers 128 GB worth of storage space. This card makes use of MLC NAND, it has a UHS-I rating, it comes with a three-year warranty, and delivers read and write speeds of up to 60 MB/s and 40 MB/s, respectively.

Green House's 128 GB SDXC card costs 19,800 yen (~ $225).

Toshiba Corporation will showcase a reference display of an SDHC memory card with TransferJet close proximity wireless transfer technology at the 2013 International CES, to be held from January 8 to 11, 2013, in Las Vegas, U.S.A.

The SDHC memory card on reference display will be a product under development, integrating a TransferJet transceiver IC, a coupler, an RF filter, peripheral passive parts, an SD bridge connection circuit, and Toshiba's NAND flash memory.

Toshiba Corporation today announced that it will launch a new line of high performance CompactFlash (CF) memory cards, the EXCERIA PRO 2 series, expressly targeting the digital single lens reflex camera market. The initial line-up of 16 GB, 32 GB, 64 GB cards will come to market in spring of 2013 and offer the world's highest level3 read and write speeds. EXCERIA PRO will position Toshiba to meet the demands of the high-end DSLR market, including high resolution image capture, sustained continuous shooting, HD video recording and high speed data transfers to other devices.

The EXCERIA PRO CF cards integrate Toshiba's high performance NAND flash memory and specially developed dedicated firmware. They achieve a read speed of 160 MB/s and write speed of 150 MB/s, the highest level yet reported.

SP/Silicon Power, the world's leading provider of memory storage solutions today announces a brand new series of flash cards - the Elite UHS-1 series. The Elite UHS-1 series contains a complete product roadmap ranging from SDHC, SDXC to microSDHC and microSDXC, ready for all types of devices such as DSLR, Smartphones, tablets and camcorders. With the combination of the large capacity up to 64 GB and the remarkable transmission rate reaching at 50 MB per second in reading, the Elite UHS-1 series is the ideal gadget for high-speed consecutive picture taking, extended length of Full-HD videos and images, as well as massive storage for all your cherish memories.

Transcend Information, Inc., a worldwide leader in storage and multimedia products, today announced the addition of Industrial use microSDHC Class 10 and CF170 CompactFlash memory cards to its industrial memory card product line. Ideal for use in small form factor devices with demanding performance and capacity requirements, Transcend's MLC-based microSDHC Class 10 and CF170 memory cards are the most reliable high speed, high volume compact storage solution.

Manufactured using brand-name MLC NAND Flash chips, Transcend's Industrial use microSDHC cards guarantee superior performance and long-term stability over their consumer-grade TLC counterparts. Combining advanced Flash technology with the top-of-the-line Class 10 speed rating, these cards provide impressive read/write speeds of up to 20 MB/16 MB per second, losing nothing in transfer performance despite their tiny dimensions. Thanks to their fast data transfer rates, enhanced reliability, and available capacities of up to 32 GB, Transcend's Industrial use microSDHC Class 10 cards are the perfect OEM/bundle pack accessory for compact non-stop applications, including the latest digital cameras, DV recorders, mobile phones, and portable vehicle navigation systems.

Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the wireless LAN embedded SD memory card "FlashAir." The FlashAir is a standard SDHC (High Capacity) card that incorporates a wireless LAN1 chip set plus antenna for wireless communications. For a limited time, Olympus will offer the FlashAir for free through a mail-in rebate when purchasing select Olympus Cameras. Rebate forms can be downloaded at www.getolympus.com/olympusimageshare.

"Sharing and transferring photos from a camera to all the various gadgets a consumer owns these days can be a tedious process," said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. "To simplify this process, Toshiba has created the FlashAir, which allows photos to be transferred wirelessly from a digital camera to a Wi-Fi-enabled PC, tablet or smartphone, removing the need for cables or card removal."

Transcend Information, Inc., a worldwide leader in storage and multimedia products, today proudly announced the release of its exciting new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

Perfect for Any Occasion

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced a new 64 GB Kingston microSDXC Class 10 memory card. In the current age of smartphones and tablets, the need for more mobile data storage has become more important than ever. The Kingston microSDXC Class 10 card significantly improves consumer's digital lifestyle by delivering higher storage speeds and capacities they need to get the most out of their electronic and mobile devices.

Available in 64 GB capacity, microSDXC cards offer additional storage for more music, videos, pictures and games - more of everything the consumer needs in today's mobile world. Fully compliant with the latest SD Association specification, Kingston's micro Secure Digital eXtended Capacity (microSDXC) card operates on the exFAT file system, which is designed to handle extremely large volumes of data, such as files bigger than 4 GB.

Buffalo Inc. today announced two more smartphone-loving microSDHC memory cards offering 16 GB and 32 GB worth of storage space. These cards comply with the version 2.0 SD specifications, are Class 10-rated (transfer speed is at least 10 MB/s), and come bundled with an SD adapter. Both cards will become available early next month. Pricing was not revealed.

Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced an expanded line of advanced SD and microSD cards with the introduction of a new Pro Series line featuring cards with capacities up to 64 GB and transfer speeds up to 80 MB per second.

Available now, the new cards are currently on display at PhotoPlus International Conference + Expo at the Javits Convention Center in New York City. These new memory cards offer added performance benefits for photographers looking to capture high-quality images, or for mobile users looking to expand the storage capacity and life of their smartphone or tablet device.