When it comes to data, everything is growing - quantity, size, format, resolution, use cases, applications, value and more. As people and businesses look for solutions to effectively and efficiently store their data in the zettabyte era, Western Digital HDDs continue to play a critical role in delivering massive capacity, performance and reliability.

Extending its innovation and technology leadership across its portfolio, Western Digital today announced that it is now shipping new 22 TB HDDs targeting three key segments: WD Gold HDDs for IT/data center channel customers; WD Red Pro for network attached storage (NAS); and WD Purple Pro for smart video/surveillance. As highlighted in its What's Next Western Digital Event, these new drives are loaded with industry-firsts, including OptiNAND technology, energy-assisted PMR (ePMR), triple-stage actuator (TSA) and HelioSeal to deliver the industry's highest areal density at 2.2 TB per platter, delivering 22 TB CMR HDDs for its customers.

Empowering the world's essential data infrastructure, Western Digital Corp. today announced the expansion of the WD Purple family with the WD Purple Pro product line for a new generation of advanced AI-enabled recorders and backend servers.

The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to International Data Corporation (IDC). Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics appliances, video analytics servers, storage arrays, and storage/server solutions, including those that perform deep-learning analytics.

Enabling customers to design and build solutions for a variety of smart video workloads, Western Digital Corp. (NASDAQ: WDC) today announced its expanded family of WD Purple storage solutions, including the industry's highest capacity 18 TB surveillance HDD for DVRs, NVRs and analytics appliances, and the 1 TB WD Purple SC QD101 microSD card for AI-enabled cameras. Setting the bar for smart video applications, all WD Purple drives are optimized to help reduce frame loss and pixelation, improve overall video playback and enhance streaming for 24x7 workloads - from ingest to backup and long-term storage - as the industry broadens the use of deep learning and analytics.

From commercial buildings to municipalities, businesses are accelerating adoption of AI and deep learning to enable automation and better efficiencies that ultimately help create a safer and better experience for employees, customers and communities. Deep learning algorithms, hungry for data generated by IoT and edge ecosystems, demand higher resolution for better accuracy, increasing the need for storage capacity in cameras and NVRs. In its recent report, Video Surveillance & Analytics Intelligence Service, July 2020, Omdia states that shipments of cameras enabled with deep learning algorithms will continue growing at a five-year (2019-2024) CAGR of 67 percent, and NVRs enabled with deep-learning analytics will grow at 37 percent. Meanwhile, video analytics appliances shipments are expected to grow at 43 percent. In addition, a 2020 Western Digital-commissioned survey of North American security system integration companies found that 76 percent of them see video analytics and AI as playing an ever-increasing role in their deployments.

Western Digital on Tuesday (27/04) announced availability of its WD Purple QD101 line of ultra-endurance microSDXC cards for use as internal storage in surveillance devices, such as smart security cameras. The card implements 96-layer 3D TLC NAND flash memory, is capable of 500 P/E cycles, and 256 TBW for its top of the line 512 GB variant. The card is particularly useful as a failsafe storage device for cameras in case their link to the NVR server is severed, and is rated for 24x7 operation. The card comes in capacities of 32 GB, 64 GB, 128 GB, 256 GB, and 512 GB. The card is now shipping to NVR and smart camera manufacturers.