Friday, February 10th 2012
AMD Pulls Hysterical Cape Verde Marketing Stunt
Reviewers who have probably received their AMD Radeon HD 7700 series samples by now, were taken aback when they found a prescription medication bottle in their packages. No NVIDIA-styled Press Deck booklet, or even former-ATI styled Ruby doll, but a medicine bottle, which reads "Verdetrol". The label directed them to insert the blue capsules inside it to the heat vents of the graphics card, when benchmarking, so it "acts as a performance enhancement".
The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".
Source:
LegitReviews
The point in all this? Apparently AMD's Radeon HD 7770 features 1 GHz core clock speed out of the box, making it the first GPU ever to do so, and AMD wants to make a song and dance about it. What's more, AMD will use a special branding called "GHz Edition" to mark all its future SKUs that come with 1 GHz (or more) GPU core clock speed, indicating that AMD has more SKUs in the pipeline with ≥1 GHz core clock speed. It doesn't stop with this hysterical medicine bottle thingie, no sir, AMD even set up a teaser site dedicated to "Verdetrol".
73 Comments on AMD Pulls Hysterical Cape Verde Marketing Stunt
1Ghz out of the box and if 7970's are getting a 1.3ghz treatment by some AIB partners, who knows how much this can take.
Lol talk about a collector's item! This is the spirit of marketing right here! It's funny, it even kinda pokes fun at themselves, and is friendly and competetive at the same time.
I love it.
Seriously, most of you sound like sex starved teenagers. I suggest you turn off your PC's, get out more and get laid. In the morning, tell your luvva about this cool AMD marketing stunt and how cool and clever you think it is... [/sarcasm] HAHAHAHA
Says the Troll. :rockout:
You need to add to the Vote that this is Funny.Im Pretty Stoked about the "Triple Seven 0H!"Look it at this Way, NV is late to the party and wont get the good Snatch! LOL
im glad tpu is not as bad as ocn
This is both very funny and a very clever marketing stunt.
Personally, i think it's very cool.
I'm sure W1zzard will add it's result to either the positive or negative @ the review's conclusion ...
Are they trying to tell you that you need the blue pill at the age of 30 because you just bought an AMD card?
Amd marketing worked, funny eh ? :)
That's why i call this a troll against NV....
I also voted that this was a fail, because it's hardly original, considering nV did kinda the same thing, although I guess many do not remember.
Link:
www.xtremesystems.org/forums/archive/index.php/t-150415.html
In any case, i still think it's a good marketing stunt. Troll or not, i'm sure you must admit it's very funny.
Reminds me of that shreddies ad where they "revolutionized" their cereal by introducing diamond shaped shreddies as opposed to square ones and, to me anyway, that's a totally brilliant ad and shows the power of creative advertising.
You can see the ad i'm referring to in here, from 11:58 to roughly 15:00.
I'd rather this type of marketing than the usual.
Intel's "Secret Mission" 1155 campaign was pretty good too.
I complained about the 7970 not being a 1GHz GPU, considering the OCs. I think this card is a much better option, considering the price I expect. We'll see where that ends up soon though, i guess.
lol leet!
eat 1 pill before start benching vs intel cpu so you won't notice any difference.
eat 2 pills "-"....and you will beat intel at all tests
eat 3 pills '-"....and you will smash with a hammer all intel's cpu's as yours is the best one