Monday, November 30th 2015

NVIDIA Prepares New Pricing for GeForce GTX 900 Series

To make the most out of the holiday shopping season, and to better compete with AMD, NVIDIA is preparing new pricing for key GeForce GTX 900 series SKUs. The new pricing sees the popular GeForce GTX 970 priced at US $299, although some deals could see the card start for well under that. This SKU is ideal for 1080p-thru-1440p gaming. The GTX 980, on the other hand, could be priced around $449. This SKU is firmly capable of 1440p gaming. Lastly, the GeForce GTX 960, could be priced around $179, to deal with competing offerings from AMD, such as the R9 380 better.

Many Thanks to Ikaruga for the tip.
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24 Comments on NVIDIA Prepares New Pricing for GeForce GTX 900 Series

#1
SNM
So the new lower price will also be available in India...and with other designers such as Asus, MSI...?
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#2
john_
There where two articles on wccftech. One about AMD dropping prices, the second about Nvidia dropping prices. Both articles where more like newegg dropping prices, than having to do with AMD or Nvidia.

I hope this is not an article that it is based on the false articles from wccftech, and if it is, someone only favors Nvidia here, by ignoring the AMD equivalent article.

AMD's Entire GPU Line-Up Gets Price Cuts For The Holidays - Including R9 Fury X, Fury, Nano, 390X, 390 And 380

Nvidia's Entire 900 Series GPU Lineup Gets Price Cuts For The Holidays - Including The GTX 980 Ti, 980, 970, 960 And 950
Posted on Reply
#3
HumanSmoke
john_ said:
There where two articles on wccftech. One about AMD dropping prices, the second about Nvidia dropping prices. Both articles where more like newegg dropping prices, than having to do with AMD or Nvidia.
I believe it was only Newegg. If the MSRP had been dropped, then vendors who sell direct such as EVGA would also have adjusted pricing. They haven't.
Secondly, any "news" emanating from clickbait sites such as WTFtech, should automatically require verification from a second source....maybe an Nvidia or AMD press release would be a good place to start?
john_ said:
I hope this is not an article that it is based on the false articles from wccftech, and if it is, someone only favors Nvidia here, by ignoring the AMD equivalent article.
True dat.
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#4
silentbogo
Nope... GTX 960 is still $250 and higher... and I was thinking I was finally financially capable of buying one.... :cry:
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#5
Jetster
I saw a MSI 980 for $405 on black Friday
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#6
HumanSmoke
silentbogo said:
Nope... GTX 960 is still $250 and higher... and I was thinking I was finally financially capable of buying one.... :cry:
Depends where you shop.
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#9
Musaab
Maybe it's just black Friday and Cyber Monday because every one droop prices (I bought my Logitech G910 for 90$ not 140$) or maybe it's for prepare for Pascal early coming party. How know maybe it's simpler than that? Maybe it's a price war after all?
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#10
silentbogo
It's newegg... There is no newegg where I'm from.

Even on Amazon a 2GB GTX960 is still trending at $210 and higher, except Zotac models. But I would never buy Zotac VGA even if that meant being stuck with GTX750Ti forever.

And it's Cyber Monday ))
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#11
Jetster
Maybe you should put your correct location in your profile. It would be helpful
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#12
silentbogo
My point is - news are as shitty as ever.
1) Newegg does not even carry reference NVidia cards, so I am not sure why NVidia is even mentioned here
2) One store has nothing to do with pricing on the big scale
3) Nothing to backup the claim but the pricetag off one US internet store

My location has nothing to do with it, and yes, there is no Newegg at the Dark and Creepy Attic.
Posted on Reply
#13
john_
Let's add a little comedy in this article

GTX 960 4GB | Skroutz.gr from 226.26 euros

R9 380 4GB | Skroutz.gr from 228.73 euros

This article is only for people who can buy from newegg. The title is as wrong as it was on wccftech. It should read something like "Big price cuts from newegg in preparation for holidays" or something.
Posted on Reply
#14
rtwjunkie
PC Gaming Enthusiast
HumanSmoke said:
I believe it was only Newegg. If the MSRP had been dropped, then vendors who sell direct such as EVGA would also have adjusted pricing.
While I agree with you it's not a general price drop, you used a very bad example.

EVGA consistently charges $30 to $50 more on every card than any e-tailer. Even on B-stock it's always more expensive than a refurb sold thru etailer.
Posted on Reply
#15
HumanSmoke
rtwjunkie said:
While I agree with you it's not a general price drop, you used a very bad example.
EVGA consistently charges $30 to $50 more on every card than any e-tailer. Even on B-stock it's always cheaper than a refurb sold thru etailer.
If Nvidia had dropped MSRP, wouldn't EVGA have dropped their pricing by a similar margin? I doubt Nvidia would drop pricing by (say) $50 and EVGA would retain pricing $80-100 higher. I'd also note that EVGA have two 4GB GTX 960 models for $180 after MIR - reference design and mITX (basically the same price as Newegg)
silentbogo said:
It's newegg... There is no newegg where I'm from.
Even on Amazon a 2GB GTX960 is still trending at $210 and higher, except Zotac models. But I would never buy Zotac VGA even if that meant being stuck with GTX750Ti forever.
EVGA have the short 4GB SuperClocked for $190 (no MIR involved).
Just out of interest, if Newegg wont ship to you, can you not set up a package forwarding account ( i.e. MyUS, Shipito, Borderlinx etc.)?
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#16
Chaitanya
SNM said:
So the new lower price will also be available in India...and with other designers such as Asus, MSI...?
I contacted distributors of Msi and Asus and they both told me there is no price cut for India. The prices will still remain the same for next few days.
Posted on Reply
#17
silentbogo
HumanSmoke said:
If Nvidia had dropped MSRP, wouldn't EVGA have dropped their pricing by a similar margin? I doubt Nvidia would drop pricing by (say) $50 and EVGA would retain pricing $80-100 higher. I'd also note that EVGA have two 4GB GTX 960 models for $180 after MIR - reference design and mITX (basically the same price as Newegg)

EVGA have the short 4GB SuperClocked for $190 (no MIR involved).
Just out of interest, if Newegg wont ship to you, can you not set up a package forwarding account ( i.e. MyUS, Shipito, Borderlinx etc.)?
Newegg ships internationally and there is a possibility of shipping to Ukraine, but the postage will be more than ridiculous.
The cheapest USPS international flat rate package that fits a videocard is somewhere around $85, so it only makes sense for high-value items (Like GTX Titan, AMD Fury or a box of gold piasters). Other parcel services are even more expensive.
This is why local retailers take advantage of the situation and keep their prices at MSRP level + 20% sales tax. Still not as bad as it used to be. About 10 years ago we had an obsolete customs fee which added up to over 100% of item's price if the value exceeded $500 (value was determined by some drunken granpa at the customs office).

At the same time CPUs differ in price very little comparing to US (~10-20%). Probably because of much higher demand.
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#18
Prima.Vera
There's no egg in Europe nor Asia. And Amazon prices are ridiculous...
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#19
Steevo
Newegg has already sold out of many AMD cards, so perhaps too little too late on a price cut. Its hard to say no to prime 1080P performance for $270 plus a game or two.
Posted on Reply
#20
newtekie1
Semi-Retired Folder
HumanSmoke said:
I believe it was only Newegg. If the MSRP had been dropped, then vendors who sell direct such as EVGA would also have adjusted pricing. They haven't.
Companies don't have to follow the MSRP, it isn't law.
Posted on Reply
#21
Byron Geils
I scored an MSI GTX 980 for $399 (after $30 MIR) on Black Friday.
Posted on Reply
#22
HumanSmoke
newtekie1 said:
Companies don't have to follow the MSRP, it isn't law.
No, but it is simple economics. EVGA wouldn't be selling many reference GTX 960's (for example) at $210-230 if the exact same design and clocks were available from Asus, Gigabyte, MSI etc for $160-180.
Prima.Vera said:
There's no egg in Europe nor Asia
Really? I'm from England originally, and I always thought of the UK as part of Europe geographically speaking.
There is also this to consider regarding your Asia assertion. With a Chinese mail forward/package consolidation account it is actually cheaper for me to order from Asia than the U.S.
Posted on Reply
#23
rtwjunkie
PC Gaming Enthusiast
HumanSmoke said:
No, but it is simple economics. EVGA wouldn't be selling many reference GTX 960's (for example) at $210-230 if the exact same design and clocks were available from Asus, Gigabyte, MSI etc for $160-180
True, but my point was the EVGA store itself is the most expensive place to buy an Nvisia card except for their very RARE discounts. They don't seem to care either and don't correspond those few sales occasions with anyobe else's.
Posted on Reply
#24
HumanSmoke
rtwjunkie said:
True, but my point was the EVGA store itself is the most expensive place to buy an Nvisia card except for their very RARE discounts. They don't seem to care either and don't correspond those few sales occasions with anyobe else's.
From my perspective that has only really been the case with the higher binned cards ( I tend to buy a lot of EVGA cards thanks to their warranty being tied to serial, and not owners of the card - great for reselling for serial upgraders) like the FTW, Classified, Kingpin etc. and OoS SKUs (pricing isn't updated until new stock arrives). Newegg has better spot specials, but generally I've found that EVGA is comparable to Newegg on a like-for-like basis.
Plenty of Asian AIB's custom boards are cheaper, but they are working on huge volumes from a single production source ( PC Partner produce for Zotac, PNY, Point of View, Inno3D, ELSA, Zogis, Zalman, Manli etc, while Palit - the worlds largest graphics AIB, also produce for Gainward, Galaxy, and some PNY boards), and EVGA ships nowhere near the volume that the single-brand ODM/OEM's (Asus, Gigabyte, MSI) do. With EVGA generally only having the U.S. as a major market, it isn't overly surprising that they can't undercut the competition.
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