Well, well, well. It was only a few days ago that we reported how 2K was being brazen about asking their game players to talk to the Belgian government about keeping loot boxes in their NBA series and turns out Electronic Arts (EA) decided they could do one worse. Belgian newspaper Het Nieuwsblad published a story on how the Belgian Gaming Commission is preparing to take a legal stance against EA for refusing to remove loot boxes from FIFA 18 wherein their game buyers could purchase player packs with real money and not know what they receive in return. As if that was not bad enough, EA has doubled down with FIFA 19 by having the same "feature" again but with an increased roster to further tune the loot box chances against the customer. Andrew Wilson, the CEO of EA, commented that these loot boxes are not gambling as players know exactly how many objects they receive.

As it stands, the Belgian Gaming Commission has sent an official report to EA about their refusal to comply with the act that has been ratified since. The report states that anyone who does not conform will face the risk of legal prosecution, and it is now up to the Brussels public prosecutor's office to decide whether or not they want to charge EA accordingly. EA, meanwhile, is prepared to fight this in court and a judgement here would set a massive precedent to what is allowed in game microtransactions in the future. EA remains the only major game publisher to not make changes as directed, with Valve, Activision Blizzard and 2K, having done so before- albeit begrudgingly in some cases. Loot boxes contributed a major part of EA's annual revenue last year, with some citing online sales to be as much as 67% (which includes other forms of purchases, not just microtransactions). No wonder then that EA would like to keep milking this cow as much as they can, even if that means less milk to everyone else.