Tuesday, June 11th 2019

Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story

A reliable source based in Taiwan shared with us the price-list of upcoming AMD Ryzen 3000 X570 chipset motherboards by leading manufacturer ASUS. These MSRP prices in U.S. Dollars paint a grim picture of these boards being significantly pricier than previous-generation motherboards based on the AMD X470 chipset. We already got hints of AMD X570 motherboards being pricey when MSI CEO Charles Chiang, who is known for not mincing his words in public, made it clear that the industry is no longer seeing AMD as a value-alternative second-fiddle brand to Intel, and that AMD will use its performance leadership to command premium pricing for these motherboards, even though across generations, pricing of AMD processors are going to remain flat. The Ryzen 7 3700X, for example, is launching at exactly the same $329 launch price as the Ryzen 7 2700X.

Even MSI CEO Chiang's statement couldn't prepare us for the prices we're seeing for the ASUS motherboard lineup. The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. The Prime X570-Pro, which is the spiritual-successor of the $150 Prime X470-Pro, will command a whopping $249.99 price-tag, or a $100 (66 percent) increase! The cheapest ROG (Republic of Gamers) product, the ROG Strix X570-F Gaming, will ship with an HEDT-like $299.99 price. This is where the supposed "high-end" segment begins.
The ROG Strix X570-E Gaming is a slightly spruced-up Strix-F, with a handful more connectivity options, and an extra M.2 slot. This board will be priced at $329.99. And we're still with the "tier-two" ROG Strix family. The ROG Crosshair VIII Hero is what you'd want for the premium ROG experience, and a premium CPU VRM solution. This board is priced at $359.99, over $100 more than the Crosshair VII Hero. Need Wi-Fi? Pull out another Jackson for the $379.99 ROG Crosshair VIII Hero Wi-Fi, which comes with 802.11ax WLAN.

Record-seeking OC wizards who want to push the Ryzen 9-series processors, such as the $749 Ryzen 9 3950X to their limits, will have to spend almost the same amount of money on the motherboard, with the ROG Crosshair VIII Formula, which at $699.99, is pricier than even certain ROG Rampage Extreme products from Intel's HEDT platform. In all, AMD, like any for-profit company on the planet, wants to monetize its performance-leadership over Intel to the fullest.

The reasons for these price increases could be many, besides AMD simply wanting to turn its performance leadership into cash. For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 "Promontory." This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.

To most PC buyers, though, there are alternatives within AMD. As we mentioned earlier, processor pricing over generations hasn't increased. The 3700X is priced on par with the launch price of the 2700X it succeeds, and the Ryzen 5 3600 is being launched at the same $199 as the Ryzen 5 2600. You can very much do pair these processors with motherboards based on the older AMD X470 and B450 chipset motherboards, which are stocked up plenty in the market, are priced reasonably, and a majority of models support the USB BIOS Flashback feature, letting you update their UEFI firmware to the latest versions that add 3rd generation Ryzen support, without needing to borrow an older Ryzen chip from a friend. You lose out on PCI-Express gen 4.0 and additional M.2 slots, but that's a compromise you'll have to make. Consider the low-power 400-series chipsets not needing fan-heatsinks to be a sweetener.
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97 Comments on Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story

#26
Vario
Anyone considering purchasing a new older series motherboard now before the 3000 series launch should wait until after launch when hopefully positive anecdotal reports come in about compatibility with the new Ryzen 2 series.
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#27
shmuck
VarioAnyone considering purchasing a new older series motherboard now before the 3000 series launch should wait until after launch when hopefully positive anecdotal reports come in about compatibility with the new Ryzen 2 series.
I'm waiting for some Ryzen 3000 paired with B450 reviews. Both CPU and RAM overclockability are of particular interest. MSI Tomahawk and Gaming Pro Carbon are my top contenders for the moment, but I'm not pulling the trigger until I see some numbers.
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#28
Hardware Geek
So there is a wide range of prices and options for x570. I fail to see the issue.
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#29
TheDeeGee
40 MM Fans are expensive you know...
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#30
snakefist
MetroidTaking the tdp of both, 2700x = 105w and 3950x = 105w, we can assume even a b450 will work pretty good with the top of the line monster 16 cores 3950x.

That is yet to be seen, tdp wise, 2700x and 3950x are equal.
Yeah, that's about what I'm interested in - I have 1500X on 370 (I need 370 because I need as much of M.2 and cached HDDs - long story). I *might* buy another CPU on, say, B450 if I can move all those drives in, if the deal is better - and that only because I'm keeping what I have, I need another mid-range system.

PCI4.0 is currently not of my interest.
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#31
Manu_PT
Hardware GeekSo there is a wide range of prices and options for x570. I fail to see the issue.
The issue is that if you try any sort of good CPU overclock + good ram overclock on a 160€ entry level motherboard like those , high chances you will fail hard. Did you bother to see those VRMs? That´s low -end material being sold at 160€. But you do what you want with your money of course!
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#32
Fatalfury
Asus- "Overpricing everything since 25 years.."
Also called Asus premium tax.
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#33
Metroid
FatalfuryAsus- "Overpricing everything since 25 years.."
Also called Asus premium tax.
Even lower end is $20 more than the others and that in the lower end is a lot of money. Asus- "Overpricing everything since 25 years.." hehe
snakefistYeah, that's about what I'm interested in - I have 1500X on 370 (I need 370 because I need as much of M.2 and cached HDDs - long story). I *might* buy another CPU on, say, B450 if I can move all those drives in, if the deal is better - and that only because I'm keeping what I have, I need another mid-range system.

PCI4.0 is currently not of my interest.
At the moment only people with more money than sense will buy a x570. Buying a b450 will save $80 which can be used for something else, all things considered, we have to wait and see how asrock will price its x570. Like I said before asus charging $160 for its entry x570 is good news.
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#34
Aretak
MetroidIt seems that update was blocked by amd itself.
I wouldn't blame them if they've told motherboard manufacturers not to do it. AMD will end up being the ones who get the blowback if/when it doesn't work as expected. I still remember what an absolute mess X79 was with regards to the 2.0/3.0 switchover. Some boards could handle 3.0, some couldn't. Some CPUs could handle it, some couldn't. Even some specific revisions of CPUs could handle it, but not others. Nvidia still disable PCIe 3.0 support on X79 to this day when using a Sandy Bridge-E chip, with manual patching required to remove the restriction. My 3970X and X79-Deluxe combo could handle 3.0 just fine, but it was unstable on many other chips and boards.
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#35
Nordic
VarioAnyone considering purchasing a new older series motherboard now before the 3000 series launch should wait until after launch when hopefully positive anecdotal reports come in about compatibility with the new Ryzen 2 series.
I was thinking about doing just that until I saw that there was no x470 matx motherboards on newegg. I don't want to buy a new case, so therefor I am buying matx, which means no X470 for me then.
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#36
Hardware Geek
Manu_PTThe issue is that if you try any sort of good CPU overclock + good ram overclock on a 160€ entry level motherboard like those , high chances you will fail hard. Did you bother to see those VRMs? That´s low -end material being sold at 160€. But you do what you want with your money of course!
Presumably if one is inclined to overclock their CPU and RAM, they will likely buy a higher quality board.
My point was that there is a wide range of prices and if you just want to buy something to run stock speeds, you can do that at a reasonable price. I guess my comment was too vague. My apologies.

Would I buy a low end board? No way. But I am not the target market for low end hardware and there are higher end options for those of us that want to overclock, etc.
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#37
Metroid
AretakI wouldn't blame them if they've told motherboard manufacturers not to do it. AMD will end up being the ones who get the blowback if/when it doesn't work as expected. I still remember what an absolute mess X79 was with regards to the 2.0/3.0 switchover. Some boards could handle 3.0, some couldn't. Some CPUs could handle it, some couldn't. Even some specific revisions of CPUs could handle it, but not others. Nvidia still disable PCIe 3.0 support on X79 to this day when using a Sandy Bridge-E chip, with manual patching required to remove the restriction. My 3970X and X79-Deluxe combo could handle 3.0 just fine, but it was unstable on many other chips and boards.
I guess that is why they decided to disable it prior x570.
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#38
Dristun
I just want Thunderbolt 3 ports on my Ryzen system and don't care about overclocking, seems like at least Gigabyte and AsRock will have boards equipped with those.
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#39
kapone32
AthloniteBack on topic if per say PCIe 4.0 is the only difference then why is there a huge difference in price between x470 and x570 I mean all PCIe 4.0 is is an increase in bandwidth from PCIe 3.0 right but is that really where it ends is that really all there is to it IMHO probably not
It is not the only the difference because of the signal requirements for PCI_E 4.0, the X570 boards are at the least a 6 layer PCB. There is no X470 with that thick a PCB. Other things like Wifi 6, Thunderbolt support (on some), WIFI 6 and VRM upgrades using enterprise level parts (GIgabyte Aorus X570, I don't even want to know what that board will cost with the Infineon VRM controller that is a natural 16 phase VRM.
s3thraCould this be partly due to the Trump tariffs finally taking effect, and being that these product are new, they are incurring the new, higher prices?

Oh, and Australian motherboard prices say hi...
Asus is based in Taiwan and not China so no.
Posted on Reply
#40
TheLostSwede
News Editor
Keep in mind that we'll be getting 4, 6 and 8-layer boards and the cost of adding additional PCB layers is a fair amount of money for one, this is not new though, but...
All X570 boards also use higher quality/lower noise/reduced interference materials for the PCIe 4.0 signaling, which adds further cost (I mentioned this elsewhere).
As such, the base PCBA is already costing more than on previous generation products.
Add a more expensive chipset, additional components for PCIe 4.0 signal integrity and you end up with more expensive boards.
I'm sure the prices will come down over time, as they always do, but it seems as hardware is getting faster and more complex, prices goes up.
I guess we're all so used with the fact that prices have in general come down as we make advancements, but it seems that we've reached a point in time, where this is no longer true for a lot of things.
Posted on Reply
#41
kapone32
Manu_PTThe issue is that if you try any sort of good CPU overclock + good ram overclock on a 160€ entry level motherboard like those , high chances you will fail hard. Did you bother to see those VRMs? That´s low -end material being sold at 160€. But you do what you want with your money of course!
Not sure about the new chips but XFR2 and PBO currently do a better job on Ryzen CPUs than a straight up OC.
Posted on Reply
#42
phill
TheLostSwedeKeep in mind that we'll be getting 4, 6 and 8-layer boards and the cost of adding additional PCB layers is a fair amount of money for one, this is not new though, but...
All X570 boards also use higher quality/lower noise/reduced interference materials for the PCIe 4.0 signaling, which adds further cost (I mentioned this elsewhere).
As such, the base PCBA is already costing more than on previous generation products.
Add a more expensive chipset, additional components for PCIe 4.0 signal integrity and you end up with more expensive boards.
I'm sure the prices will come down over time, as they always do, but it seems as hardware is getting faster and more complex, prices goes up.
I guess we're all so used with the fact that prices have in general come down as we make advancements, but it seems that we've reached a point in time, where this is no longer true for a lot of things.
I thought some of the higher end Asrock boards are 10 layers or more? They aren't as expensive.. It just seems like such a price hike for nothing more than greed to me. Yes the newer advance tech might cost a little but not as much as Asus are supposedly selling it for.
That just seems a OTT....
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#43
illli
how is this a 'horror story' when intel has been pricing their boards like this, and worse? doing forced obsolescence in order to make you have to buy a new motherboard like every other year lol. At least AM4 has been around a long time.
Anyways, the REAL horror story is i haven't seen ONE micro atx motherboard :(
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#44
GreiverBlade
cute .... their price are almost on par with the X470 for me ... enjoy ;)

the cheapest decent X470 is 160$ and the highest is around 289$ :p
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#45
DeOdView
I'm curious to how much the IC cost?
MBs ranging $150 - $700.

Did AMD make you (MB MFGs) sell that high? I don't remember AMD sold the MBs to you? NO?!
YOU made them and decided to sell them that MUCH and cry foul on AMD???

NO, seriously?! what's wrong with this picture?

Mining prices on the Video reminded me all over again...

Sighs!
Posted on Reply
#46
TheLostSwede
News Editor
phillI thought some of the higher end Asrock boards are 10 layers or more? They aren't as expensive.. It just seems like such a price hike for nothing more than greed to me. Yes the newer advance tech might cost a little but not as much as Asus are supposedly selling it for.
That just seems a OTT....
And your level of experience in PCBA manufacturing is?
There might be one or two 10 layer consumer boards, but that's it, it simply doesn't make sense.
Most are four or six layer boards, eight is in fact quite extreme.
However, this is the first generation of consumer boards that need low loss materials. Some details here, albeit a bit old www.lboro.ac.uk/microsites/research/iemrc/documents/EventsDocuments/2012 conference/presentations/A Morgan Low Loss High speed laminates - What is really needed.pdf
This is a fairly big transition in terms of PCBA manufacturing materials, but I guess you wouldn't know much about that, as I presume you haven't actually been involved in making any hardware.

Also keep in mind that ASRock has a $999 board...

Edit: It's not low loss, it's mid-loss, I keep getting that wrong...
Posted on Reply
#47
HD64G
Totally indifferent to those prices. A good B450 is more than enough for any stock Ryzen 3000, even the 3950 since the efficiency of the 7nm process is great and the algorithms in the cores work well also.
Posted on Reply
#48
TheLostSwede
News Editor
illlihow is this a 'horror story' when intel has been pricing their boards like this, and worse? doing forced obsolescence in order to make you have to buy a new motherboard like every other year lol. At least AM4 has been around a long time.
Anyways, the REAL horror story is i haven't seen ONE micro atx motherboard :(
Will this do for now?
Apologies for the slightly blurry pics...

Posted on Reply
#49
FlanK3r
Bah, its nonsense article.
All vendors will have more expensive new MBs, because u need better switches for PCIe 4.0 etc, there is also better VRM and you could to know, drmosfet is between 1.1-2.5 dollars for one. ALso active cooling is not for free :). Only logic.
ANd AMD is stronger and stronger, so we can expect higher price in future with new products.
Posted on Reply
#50
phill
TheLostSwedeAnd your level of experience in PCBA manufacturing is?
There might be one or two 10 layer consumer boards, but that's it, it simply doesn't make sense.
Most are four or six layer boards, eight is in fact quite extreme.
However, this is the first generation of consumer boards that need low loss materials. Some details here, albeit a bit old www.lboro.ac.uk/microsites/research/iemrc/documents/EventsDocuments/2012 conference/presentations/A Morgan Low Loss High speed laminates - What is really needed.pdf
This is a fairly big transition in terms of PCBA manufacturing materials, but I guess you wouldn't know much about that, as I presume you haven't actually been involved in making any hardware.

Also keep in mind that ASRock has a $999 board...
Likewise, do you have any experience there? There's no need to be rude or abrupt about a comment.. I believe I have a few 8 or 10 layered motherboards at home, I'd have to check to make sure.

I'm not looking at $999 priced motherboards, if that Asrock board is the water cooled RGB affair, I wouldn't even go near it. It's simply not my style or tastes.

I'll wait and see what is happening on release but if they want to charge that amount of cash for a board good luck to them, I won't be buying one. I can only guess that they charge what they like if it's AMD now being the top dog over Intel, got to cash in.. Cynical I know but still, I'm sure these prices aren't priced for the good of the products or the consumers.. But still, I don't see the need to price so high and that's just my personal opinion. Kind of off sets the price of the setup then if the motherboards are crazy priced and then CPUs cheaper.. But I digress....
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