Tuesday, June 11th 2019

Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story

A reliable source based in Taiwan shared with us the price-list of upcoming AMD Ryzen 3000 X570 chipset motherboards by leading manufacturer ASUS. These MSRP prices in U.S. Dollars paint a grim picture of these boards being significantly pricier than previous-generation motherboards based on the AMD X470 chipset. We already got hints of AMD X570 motherboards being pricey when MSI CEO Charles Chiang, who is known for not mincing his words in public, made it clear that the industry is no longer seeing AMD as a value-alternative second-fiddle brand to Intel, and that AMD will use its performance leadership to command premium pricing for these motherboards, even though across generations, pricing of AMD processors are going to remain flat. The Ryzen 7 3700X, for example, is launching at exactly the same $329 launch price as the Ryzen 7 2700X.

Even MSI CEO Chiang's statement couldn't prepare us for the prices we're seeing for the ASUS motherboard lineup. The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. The Prime X570-Pro, which is the spiritual-successor of the $150 Prime X470-Pro, will command a whopping $249.99 price-tag, or a $100 (66 percent) increase! The cheapest ROG (Republic of Gamers) product, the ROG Strix X570-F Gaming, will ship with an HEDT-like $299.99 price. This is where the supposed "high-end" segment begins.
The ROG Strix X570-E Gaming is a slightly spruced-up Strix-F, with a handful more connectivity options, and an extra M.2 slot. This board will be priced at $329.99. And we're still with the "tier-two" ROG Strix family. The ROG Crosshair VIII Hero is what you'd want for the premium ROG experience, and a premium CPU VRM solution. This board is priced at $359.99, over $100 more than the Crosshair VII Hero. Need Wi-Fi? Pull out another Jackson for the $379.99 ROG Crosshair VIII Hero Wi-Fi, which comes with 802.11ax WLAN.

Record-seeking OC wizards who want to push the Ryzen 9-series processors, such as the $749 Ryzen 9 3950X to their limits, will have to spend almost the same amount of money on the motherboard, with the ROG Crosshair VIII Formula, which at $699.99, is pricier than even certain ROG Rampage Extreme products from Intel's HEDT platform. In all, AMD, like any for-profit company on the planet, wants to monetize its performance-leadership over Intel to the fullest.

The reasons for these price increases could be many, besides AMD simply wanting to turn its performance leadership into cash. For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 "Promontory." This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.

To most PC buyers, though, there are alternatives within AMD. As we mentioned earlier, processor pricing over generations hasn't increased. The 3700X is priced on par with the launch price of the 2700X it succeeds, and the Ryzen 5 3600 is being launched at the same $199 as the Ryzen 5 2600. You can very much do pair these processors with motherboards based on the older AMD X470 and B450 chipset motherboards, which are stocked up plenty in the market, are priced reasonably, and a majority of models support the USB BIOS Flashback feature, letting you update their UEFI firmware to the latest versions that add 3rd generation Ryzen support, without needing to borrow an older Ryzen chip from a friend. You lose out on PCI-Express gen 4.0 and additional M.2 slots, but that's a compromise you'll have to make. Consider the low-power 400-series chipsets not needing fan-heatsinks to be a sweetener.
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97 Comments on Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story

#76
Totally
Not long ago, 2 years ago when first gen ryzen came out, that when I was shopping mbs.
Posted on Reply
#77
kanecvr
We're talking about Asus here. Overpriced has been their middle name for a good few years now. I'll probably be going with whichever manufacturer provides a good quality vrm setup, decent bios and good price/performance ratio. That means Asrock, Biostar or Gigabyte.
Posted on Reply
#78
lewis007
I find it funny that for years Intel and Nvidia have been purging peoples wallets and everyone has just sucked it up. Now after a decade of being the "cheap option" AMD have found parity with Intel and adjusted their pricing on products accordingly. All of a sudden people are loosing their minds. AMD are a for profit organization in a cut throat industry, what do people expect, free stuff? I will still buy AMD, and I don't mind paying a premium price for a halo product.
ImsochoboAmd promises only difference will be Pci-E 4.0 and no performance degregation.
But I doubt the 16 core will be good on any B-3\450 boards.
X370\470 boards should have no issues without clocking them to the moon.

12 core on even the 3 phase AB350 pro4 should be fine at stock.
Why!!?? Who will use that combination?
Posted on Reply
#79
phill
TheLostSwedeAs a matter of fact, I do. I try to share information here, but it seems people are more interested in bickering here than to pause for a second and read up on things, as well as trying to understand why things are the way they are. Apparently sharing knowledge gets you nasty comments instead, which is great, so yes, my posts have become rude and abrupt because of it.

Eight layers, I wouldn't doubt, 10, hmmm, not so likely unless you have some super high-end workstation or server boards.

Neither am I, just pointing out that Asus is not the most expensive when it comes the X570 boards, since they seemingly got a lot of flack here.

It's not that simple, as the X570 chipset itself is comparable to Intel's Z390 in terms of cost (I'm afraid I don't have exact numbers, but same ballpark), but the addition of the PCIe 4.0 redrivers/retimers adds about $10-20 in cost to each board. On top of this, a lot of new, but maybe not very obvious board design changes have had to be developed for PCIe 4.0, which costs R&D time and money and the boards makers seemingly wants to recuperate that money as quickly as possible. This all leads to higher priced retail products, especially when the board makers knows that AMD has a good CPU coming, so they try to see what the market will bear. This happens time and time again, so nothing new there.

ASRock hasn't had anything to do with Asus for around a decade, so please update your memory banks...
ASRock is owned by Pegatron which was entirely separated from Asus in 2012 and ASRock has been independent since the split between Asus, Pegatron and Unihan in 2008.
Well please enlighten me as I'm always up for learning something new especially when it's down to my hobbie I enjoy :) Plus I can't see the point in arguing, so I prefer to just be polite and smile a lot of the time :) Easy life and all that jazz....

Oh for the motherboards I have, after a quick check, I've most are 8 and at the best 12 layered boards. Quite surprising to be honest some of them but I funnily couldn't see anything to do with any of the Asus boards (from their product pages on their site, I couldn't see anything that mentioned 6/8/10 layered PCB boards....??) only find some rough guides that they might actually be only 6 layers (Crosshair 6 Hero boards.. Any ideas?) I've honestly no idea what motherboards are in my servers (range from Dell R610's to R730's... Any ideas on how to find out?? I'll try a Google in a bit...)

I have a feeling I might possibly be going to Asrock for a lot of motherboards to be honest.. Asus as many have said, seem to be a little bit over priced... But hey, we can move on past that point now :)
Posted on Reply
#80
gupsterg
C6H/C7H 6 layers, The Stilt states in his group test ASUS/Gigabyte/MSI all used 6 layers.

Gigabyte X570 Aorus Extreme and MSI X570 Godlike are 8. I think also Gigabyte X570 I Aorus Pro WiFi is also 8. Be interesting to see how the 6 layers fare. TBH more so looking forward to seeing how a 3000 series clocks for RAM on X370/X470.
Posted on Reply
#81
HaKN !
You call this expensive? :D:D:D:D:D


Here in Denmark , the "Cheap" boards starts from 300 US dollars , The Asus Z390Extreme(top dog) costs 610 US Dollars
Posted on Reply
#82
RoutedScripter
I like to rant sometimes when I feel good, even if something's annoying sometimes it's just cool in another way. I don't even know my self to be honest, when I heard it has fans on the chipset I was like "HECK YEAH"

I'll see how much issues I'll have with the fan ... but the pricing stuff doesn't sound well, because most of the cool hand features that cost low they kinda put only on top models to make them more premium-like, even tho ALL BOARDS could have the digital numpad and buttons and LEDs for practically minimal amount of cost but they're so cheap, paying so much more to get that stuff is just such a pain in the ass, but we'll see. Also I need a lot of sata ports and I hope there's some kind of a souped-up mid level board with extra sata ports.

I think it's interesting because it's something new to experience, something new to troubleshoot, something new to FIX ... as much as I'm sick of my present computer's issues due to FAILING SATA PORTS ON THE MOBO THAT DROVE ME CRAZY FOR +1 YEAR TO FINALLY FIND THE SOURCE OF THE PROBLEM i'm still mostly a fiddle-tweak-troubleshot-maintenance guy that just likes this kind of stuff, and yes sometimes I take too much at once and kinda crash in the end, it's was what it was, I'll get more organized so I can enojy the hobby with minimal stress level.
Posted on Reply
#83
Batou1986
Why dont you compare launch prices for the x470 instead of current prices ?
My x470 prime pro was $185 when it launched and it didn't come with beefed up VRM or PCIE4 obviously it costs more for all the circuitry to support those two things.
Also its not like you cant use x470 or even x370 if cost is an issue in which case you wouldnt be considering x570 anyway because you cant afford raid NVME or PCIE 4.0 cards anyway.
TPU reporting is literally becoming reddit post reporting
Posted on Reply
#84
TheMadDutchDude
Where did you guys get the ASRock pricing? I can’t find it anywhere.

I mean, yeah, at $360 the CHVIII is expensive, but I’ll probably still end up with one.
Posted on Reply
#85
kapone32
theoneandonlymrkI doubt ill swap this crosshair tbh.

I hope to put a 3900x in it and be done.

Look at the market, Nvidia have upsold twice in the last few years, Intel prices have increased on mainstream and because they could they made hedt platform with higher pricing.

And intel were selling us quads for years man, with socket swaps that WERE NOT needed,, theses boards run up to 16 cores, I'm telling you as an engineer , pciex 4 takes more R and D, testing and more expensive parts including more parts (redriver chip/s).

With boards from 160-700 quid i don't see your point as valid.

As I said, watch intels prices , have you seen some of the boards you can buy Now for Intel chips.

Because you don't see it? , just means you don't see it.

There's a Bit of gouging going on but it's not Amd that Makes the boards.
AM4 boards are more expensive now than...ever actually in Canada. I want a Micro Center. I wonder if I can do a kickstarter campaign to make Micro Center sale prices available to the world lol.
Posted on Reply
#86
TheLostSwede
News Editor
TotallyDon't see why pcie4 would add $100. Boards with Pcie3/usb3 didn't command a solid $100 premium when they were bleeding edge. If you want to line up and to get robbed by all means go ahead.
It doesn't, but when you have extra BOM costs of say around $30 for PCIe 4.0, you add a few other new things, you increase that BOM cost to $40, add margins, add distributor margins and reseller margins... it quickly adds up and becomes $100, unfortunately.
phillWell please enlighten me as I'm always up for learning something new especially when it's down to my hobbie I enjoy :) Plus I can't see the point in arguing, so I prefer to just be polite and smile a lot of the time :) Easy life and all that jazz....

Oh for the motherboards I have, after a quick check, I've most are 8 and at the best 12 layered boards. Quite surprising to be honest some of them but I funnily couldn't see anything to do with any of the Asus boards (from their product pages on their site, I couldn't see anything that mentioned 6/8/10 layered PCB boards....??) only find some rough guides that they might actually be only 6 layers (Crosshair 6 Hero boards.. Any ideas?) I've honestly no idea what motherboards are in my servers (range from Dell R610's to R730's... Any ideas on how to find out?? I'll try a Google in a bit...)

I have a feeling I might possibly be going to Asrock for a lot of motherboards to be honest.. Asus as many have said, seem to be a little bit over priced... But hey, we can move on past that point now :)
A lot of motherboards have a little "window" or indicator that shows you how many layers they have, something along the lines of this:



It's the easiest way to see how many layers the boards have. Six seems to be standard for most consumer grade motherboards, although cheap boards tend to be four and higher-end boards eight, rarely 10.

Considering you have server boards, they might be 12, but that got to be some dual socket boards or better then I'm guessing.
Layers aren't added for the hell of it, they're only added when needed or as a selling point. Generally smaller boards tend to need more layers as well, as you have less space to route the signals. This is why mini-ITX boards are often eight, rather than six layers.
HaKN !You call this expensive? :D:D:D:D:D


Here in Denmark , the "Cheap" boards starts from 300 US dollars , The Asus Z390Extreme(top dog) costs 610 US Dollars
You need to start shopping online, from anywhere else within the EU it would seem...
I thought Sweden was expensive, until I realised how expensive Denmark was. Well, then there's Norway, but hey...
turbogearThanks.
It would be interesting to have a look at Gerber data of modern mainboards to see how they do the fan-out of all impedance controlled differential and single ended lines out of processor with 6 layers. :p

Maybe my layout colleagues can learn somethings. :laugh:
Just checked with someone and apparently there already are four layer X570 boards.
Expect the sub $200 board to be four layer boards.
Posted on Reply
#87
phill
TheLostSwedeIt doesn't, but when you have extra BOM costs of say around $30 for PCIe 4.0, you add a few other new things, you increase that BOM cost to $40, add margins, add distributor margins and reseller margins... it quickly adds up and becomes $100, unfortunately.

A lot of motherboards have a little "window" or indicator that shows you how many layers they have, something along the lines of this:



It's the easiest way to see how many layers the boards have. Six seems to be standard for most consumer grade motherboards, although cheap boards tend to be four and higher-end boards eight, rarely 10.

Considering you have server boards, they might be 12, but that got to be some dual socket boards or better then I'm guessing.
Layers aren't added for the hell of it, they're only added when needed or as a selling point. Generally smaller boards tend to need more layers as well, as you have less space to route the signals. This is why mini-ITX boards are often eight, rather than six layers.
The two boards I have that are 12 layers are the EVGA X79 Dark and the EVGA X299 Dark.. I was quite surprised. I'll have to find out what the server boards are, will be interesting to see :)

On the Asrock boards I have, they have the indicator in plain sight but the Asus boards I couldn't see anything marked on them, oh well :)

I believe the EVGA SR-2 is only 8 layer but then that's a rather old board. I'll check over the server boards and report back :)

Side note - I see PCStats, what a great forum and site that used to be :)
Posted on Reply
#88
TheLostSwede
News Editor
On a different note, it looks like the cheapest "tier 1" boards will be $159, apparently MSI will start at $189, hence why their CEO was so quick to go out and complain about pricing I guess...
Only expect a few models under $200 from all the board makers, as in less than a handful. So those complaining that Asus is expensive, this seems to be the new norm. :(
Posted on Reply
#89
medi01
TotallyDistinctly remember Asus and Gigabyte advertising 8/10 layer pcbs used in their MBs for their prime/deluxe/rog/ultra durable/aorus boards and those boards were $150-250 not 300-500.
Asus starts at $159, what boards are you talking about?
Posted on Reply
#90
phill
TheLostSwedeOn a different note, it looks like the cheapest "tier 1" boards will be $159, apparently MSI will start at $189, hence why their CEO was so quick to go out and complain about pricing I guess...
Only expect a few models under $200 from all the board makers, as in less than a handful. So those complaining that Asus is expensive, this seems to be the new norm. :(
I'm sure when things come a bit more 'normal' prices might drop down a little but I will wait and see :)

I might have to rethink the Crosshair Formula collection if the boards are going to cost $700.....

Just waiting on the reviews for the kit and CPUs now..
Posted on Reply
#91
plonk420
> Its slightly bolstered twin, the TUF

oh, this could be good

> Gaming

oh, nevermind
Posted on Reply
#93
Ahhzz
msroadkill612"The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. "

For the sane among us then:

www.asus.com/Motherboards/PRIME-X570-P/

www.asus.com/Motherboards/TUF-Gaming-X570-Plus/
That's not bad on the TUF, altho I would like a couple of USB-C to the front. I could go with sticking a 3700 on that....
Posted on Reply
#94
B-Real
The X470 and B450 but even X370 and B350 are just as good as X570. It doesn't have PCI-E 4.0 which will mean zero difference in everyday performance, plus many expressed their concern about that mobo fan.
Posted on Reply
#95
iGigaFlop
Well its the aorus master or the crosshair 7 for me their both are close in price. Im getting the 3900x i have a 2700x with a crosshair 7 and i know it would be up to the task and i was gonna get a cheap b450 board for the 2700x but the new vrm’s look pretty good. I think the aorus might be better i dont think its using doublers. But i also have an 8700k with a aorus gaming 7 great motherboard bad bios i like asus’s bios so much more so i might just get the non wifi crosshair viii.
Posted on Reply
#96
BrainCruser
Oh noes, I have to spend 200$ for a motherboard for a 12-core CPU. Hint, to feed that amount of cores with significant data for processing you will need 16-32GB of ram anyway.
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