Friday, February 23rd 2007

Scythe changes corporate logo and slogan

Scythe Co., Ltd announces the change of its corporate logo. The former logo was established in 2002 to introduce the “Scythe” brand as the manufacturer of unique fan-less and low-noise cooling solution to the worldwide enthusiastic market, yet due to the versatility of the PC market and potential expansion of our brand and knowledge into other part of the computer components, the new logo has been developed. This new logo is introduced to connect both enthusiastic users as well as the general PC users to get familiarize with current and the future Scythe products and brand as a leading manufacturer of computer components.
The meaning what we would like to put into the new logo with “Cross Scythe” symbols is to connect both the manufacturer (Scythe) and our customers (business customers and users of Scythe products) with outstanding quality in products and services. Furthermore, we have also established the corporate slogan as “Passion Inside Every Product & Person” to further express the meaning of the new logo together with the slogan. We are all excited to announce this new corporate logo and slogan to the worldwide market, and continue to provide the outstanding service and quality products to the never-stopping development of the computer components market.Source: Scythe
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8 Comments on Scythe changes corporate logo and slogan

Wile E
Power User
I like the old one better. More modern and clean looking.
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Semi-Retired Folder
I like the new logo, looks deadly.
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Heedless Psychic
Old logo pisses all over the new one.
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Completely Bonkers
I don't want a deadly cooler on my CPU. No thanks.

Very bad brand management. Their design company should be fired.
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In my opinion, the first one represents a quiet PC component company much better than the second one. The second one looks more like something I'd expect to see as cover art for an Ozzy Ozzbourne album :p.
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Now if they were making weapons, that would be a different story. I have to agree with most of you guys, the original was better.
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Bird of Prey
The new one looks like a flag off a pirate ship!
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Completely Bonkers said:
I don't want a deadly cooler on my CPU. No thanks.

Very bad brand management. Their design company should be fired.
i have to second that notion, the new logo looks like it should have been the old one.
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