Tuesday, May 2nd 2023

Retrosuperfuture and Razer Join Forces to Launch Razersuperfuture

Razer, the leading global lifestyle brand for gamers and Retrosuperfuture (RSF) announced an exciting new collaboration - Razersuperfuture - curated by D-CAVE, the lifestyle space of the metaverse. This is Razer's first collaboration on fashion eyewear and the partnership sets out RSF's foray into the gaming scene as a natural extension of its unique brand positioning at the forefront of contemporary streetwear market.

"Razersuperfuture" is an exclusive sunglass model designed to blend Retrosuperfuture's Italian craftmanship with Razer's iconic design aesthetics. The mask-like silhouette was inspired by sportswear pieces with urban streetwear vibes. The model features chunky acetate rims and temples, onto which a wide lens has been mounted to offer extensive coverage and protection in use. A unique high-tech lens has also been applied - a photochromic lens to ensure these sunglasses can be used both indoors and outdoors, as well as a blue light protection finish for comfort during extended gaming sessions.
"Razer is no stranger to the fashion scene, having collaborated with renowned fashion and lifestyle brands as well as launched our own lines of apparels," said Addie Tan, Associate Director of Business Development at Razer. "We're excited to work with Retrosuperfuture on our first eyewear to outfit the gamers from their gaming sessions to their everyday activities in our quest to outfit every aspect of the gamers' world."

"Retrosuperfuture and Razer have come together to create a collection of eyewear that blends the best of both worlds," said Daniel Beckerman, CEO and Founder of Retrosuperfuture. "The result is a harmonious union of style and function, technical eyewear that is not only stylish but also built to withstand the rigors of intense gaming sessions."

To mark this model and celebrate the exclusive collaboration, the lenses will be scribed with Razer's tagline, "For Gamers. By Gamers". In addition, each eyewear would be uniquely serialized on the right outer temples. The inscriptions will complement Razer's iconic acid green branding.

Curated by D-CAVE, a community space for the digital culture savvy, aiming to become the reference lifestyle space for the new Web 3.0 audience: a consumer marketplace of digital and physical wearables, this collaboration affirms the convergence of gaming culture in contemporary fashion, further positioning it at the center of contemporary pop culture. It is a testament of the impact of gaming within the cultural and fashion scene. Razersuperfuture exemplifies the convergence between two cultural scenes of gaming and fashion.

"Gaming and fashion have always been our passion, and we are thrilled to curate this partnership between two top brands like Razer and RSF," said Stefano Rosso, co-founder and CEO of D-CAVE. "We believe gaming and Web 3.0 will change the world for the upcoming generations and our role is to be there to facilitate and enhance the best lifestyle projects for this new group of digital culture communities."

The limited-edition glasses will be available from May 5, 2023, at $239.00 USD / 249€ MSRP exclusively on Razer.com and in select Retrosuperfuture stores.
Source: Razer
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15 Comments on Retrosuperfuture and Razer Join Forces to Launch Razersuperfuture

#1
Daven
April fool’s was a month ago, guys.
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#2
outlw6669
Wow, those things are hideous!
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#3
wolar
Blocking all peripheral vision for extra gaming performance.
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#4
PLAfiller
From the title alone I thought this was some cutting edge augmented reality glasses from Razer? No? "Just" sunglasses...ohh OK. I guess they are nice, but with a budget of €250 you can go to a company that specializes in making sunglasses as its core business I feel like.
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#5
TheLostSwede
News Editor
At least it looks like they're only making 370 of them, so not too many people will be scammed into buying whatever this is...
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#6
z1tu
How to advertise your virginity and lack of taste
Posted on Reply
#7
GreiverBlade
ugly (imho, although that opinion might be shared by a vast majority i guess :D ) and overly expensive (obviously)... pure Razer indeed ...


at least my Gunnar RPG Onyx, which are Razer collaboration, errrr rather they put their color, stomache acide green or bile green as i like to call it, on the temples (luckily on the inside) and logo on the microfiber pouch ( not too visible although i dropped the pouch long ago ... ) are not looking like that ... and are priced 100chf/€ less (well full price ... current price almost 200$ less than these abominations)... while made mostly of metal, but not being sunglass, they are anti blue light glass.
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#8
FreedomEclipse
~Technological Technocrat~
"Razer is no stranger to the fashion scene, having collaborated with renowned fashion and lifestyle brands as well as launched our own lines of apparels,"
Just because you can... Doesnt mean you should.

Also $250 for photochromatic lenses with blue light filter. What sort of meta clown world are they living in?

'Mask like' -- they arent even wrap-arounds...
built to withstand the rigors of intense gaming sessions


gaming is so hardz omgs, such torture, much pain. My grandpappy fought in WWII and my suffering is 1000x worse. ohnoes. /s
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#9
TechLurker
Looks like the older, failed 3D glasses that were sold with some 3DTVs.
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#12
Anc13ntEvil
So let me get this right, 3d failed because people didn't want to wear glasses to watch a movie, but let's say "the future", whether it be by some type of VR, AR, smart glasses, or something like these glasses, means wearing said glasses....for hours at a time and now everyone is ok with it. What's the damn difference? What am I missing?
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#13
The_Enigma
Lol. Razer considers themselves a "lifestyle brand" instead of a gaming peripheral company.
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#14
z1tu
Anc13ntEvilSo let me get this right, 3d failed because people didn't want to wear glasses to watch a movie, but let's say "the future", whether it be by some type of VR, AR, smart glasses, or something like these glasses, means wearing said glasses....for hours at a time and now everyone is ok with it. What's the damn difference? What am I missing?
Because 3d is a gimmick whilst VR is an actual experience
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#15
Gmr_Chick
These things legit look like the 3D glasses you wear on certain Disney Parks (pick your favorite) rides. Seriously, that's the very first thing that popped into my head when I looked at the picture. :roll:

Second thing to come into my head: These would be perfect for that not-so-special virgin hipster in your life! :roll::D

And the third? These are just fucking hideous :fear::fear:
z1tuHow to advertise your virginity and lack of taste
You, good sir, just managed to make me laugh so hard that I just choked on my sip of coffee! If there was an award for "Product Roast of The Year" you would've most definitely won it with that remark! :D :roll:
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