Why so late?

ZoneDymoWhy so late?

Maybe they're thinking that prices have come down enough on GPUs that perhaps the volume of sales will be there now to warrant such a product? just a guess

ZoneDymoWhy so late?

This is only the Core version, the Aurora cooler was already available. Core cooler are late because we decided to make Core cooler earlier this year and it takes time to creat and produce them.

EddyAlphacoolThis is only the Core version, the Aurora cooler was already available. Core cooler are late because we decided to make Core cooler earlier this year and it takes time to creat and produce them.

sure, but so do the design of aircoolers and those are available when the product launches, why not the waterblocks as well?

The availability for other blocks like for Nitro and MERC that are the most popular ones ir pretty scarce 7-8 week, yet they release another flavor? :wtf:

The Core series was only developed after the release of the current graphics card generations. That is why they are coming later. Since we ourselves are currently working on around 100 projects, some of which have to meet deadlines in the B2B sector for industry and server customers, some end customer products take a little longer.

However, I would like to note here that the popularity of certain cards is regularly completely misjudged. Even if certain models sell very well, it does not mean that the corresponding coolers also sell well. This is a general misconception that has nothing to do with reality.

EddyAlphacoolHowever, I would like to note here that the popularity of certain cards is regularly completely misjudged.

You sure?

I see all the numbers. Of course I am sure. I can also tell you, for example, that there is a cooler for the RTX 4090 that sells better than all AMD coolers combined. You will hardly find anyone who tells you that they have this card. The sales figures from Mindfactory are also absolutely meaningless, as it only concerns one shop in Germany. We are interested in the world market, not in a single country. And again, a graphics card can sell super well, yet the demand for water coolers for this model is vanishingly small compared to other models.

Why would you want a water block on a Red Devil instead of just buying a Liquid Devil?

EddyAlphacoolthe demand for water coolers for this model is vanishingly small compared to other models.

Why even make it then ?

Vya DomusWhy even make it then ?

Because we can. Why not. Of course you sell coolers and make your turnover or profit. But one sets priorities. That's why some things come later, others earlier. But the priorities are of course on the products that are more important. But these are mostly products outside the end-customer market. Because they have fixed deadlines.

EddyAlphacoolI see all the numbers. Of course I am sure. I can also tell you, for example, that there is a cooler for the RTX 4090 that sells better than all AMD coolers combined. You will hardly find anyone who tells you that they have this card. The sales figures from Mindfactory are also absolutely meaningless, as it only concerns one shop in Germany. We are interested in the world market, not in a single country. And again, a graphics card can sell super well, yet the demand for water coolers for this model is vanishingly small compared to other models.

Aren't the problem here that the amount of orders are surprisingly low at your end and do not correlate with actual sales for certain reasons? You can add newegg, amazon and they will show that the Merc and both sapphires are the most common 7900ies.

You cannot put AMD and Nvidia in one bag just because of the market share alone.

Just because you can don't work as the stock is pretty weird. If you don't have the blocks in stock for most popular ones the who on earth will wait two months for them to appear? They just grab ones that are available instantly.

EddyAlphacoolThe Core series was only developed after the release of the current graphics card generations. That is why they are coming later. Since we ourselves are currently working on around 100 projects, some of which have to meet deadlines in the B2B sector for industry and server customers, some end customer products take a little longer.

However, I would like to note here that the popularity of certain cards is regularly completely misjudged. Even if certain models sell very well, it does not mean that the corresponding coolers also sell well. This is a general misconception that has nothing to do with reality.

I dont know why we are talking about popularity suddenly but since we are on the subject.
I would imagine the cards sell the most when they just get released right? that is when the hype is and where customers want to watercool it.

How many of these Core versions are projected to be sold?
(I know I know, for some reason companies never want to share sales numbers.... but ballpark it)

AusWolfWhy would you want a water block on a Red Devil instead of just buying a Liquid Devil?

Pre blocked cards have a huge markup vs the air-cooled versions. It's almost always a couple bills cheaper to buy your own block. Especially if EK is involved. The only time I'll consider a pre blocked card is if it's nearing eol, the block itself is proven to be high quality and prices have come way down.

That is an understandable idea and also comprehensible from the customer's point of view. But again, the sales figures of graphics cards are not decisive. We have been doing this for 20 years. Coolers for certain models sell well, others not so well and in the end it simply has nothing to do with how successful the graphics card itself sells.
Besides, we already had a cooler for the Merc with the Eisblock Aurora. The Core variant was only added later.

@ZoneDymo
You are right about that. But that doesn't apply to all models either. The customers' behavior has also changed a lot with the current prices. We had the usual high for some models at launch, then it went steeply downhill, then the GPU prices dropped and sales are going up again.

But you can't make a cooler for every card at launch. That would be too much of a good thing. Keep in mind that we cover some of the most custom models. We're way ahead of some of them.

EddyAlphacoolI see all the numbers. Of course I am sure. I can also tell you, for example, that there is a cooler for the RTX 4090 that sells better than all AMD coolers combined. You will hardly find anyone who tells you that they have this card. The sales figures from Mindfactory are also absolutely meaningless, as it only concerns one shop in Germany. We are interested in the world market, not in a single country. And again, a graphics card can sell super well, yet the demand for water coolers for this model is vanishingly small compared to other models.

Thanks for your insight.

EddyAlphacoolI see all the numbers. Of course I am sure. I can also tell you, for example, that there is a cooler for the RTX 4090 that sells better than all AMD coolers combined. You will hardly find anyone who tells you that they have this card. The sales figures from Mindfactory are also absolutely meaningless, as it only concerns one shop in Germany. We are interested in the world market, not in a single country. And again, a graphics card can sell super well, yet the demand for water coolers for this model is vanishingly small compared to other models.

Great to have your commentary Eddy. So watercooling a 4090 is big thing? Almost without exception, the air coolers on models are massive. I get that some people want them to fit into existing watercooled rigs but other than that what is the advantage?

Nvidia's top graphics cards have the largest community around water cooling. With AMD, it is sometimes like this and sometimes like that. Very different. Why that is so... I leave to speculation. So quite sure why that is so, I can not say exactly myself. Why people put on water cooling is actually quite simple. You get a better and quieter cooling performance. In the past it was the higher overclocking potential that attracted people, today it is the volume in conjunction with the cooling performance and the optics. I think it's also the urge to have something "special" that you can't buy out of the box. So the individuality that you can achieve. For some it is in hobby, you can tinker with something. While water cooling is not really cheap, there are far more expensive hobbies. When I see what some spend on their sport, water cooling is extremely cheap.

The situation is currently different in the server segment. The new 4677 CPUs or the upcoming Threadripper, for example, can no longer be cooled with air in a 1U case. Many manufacturers come to us here to ask for solutions that we can also offer.
Let me give you an example. ASrock is strong in the server segment in Asia. They tested our 2U Jet cooler with a 360mm XT45 radiator on a massively overclocked W9-3495. They cranked it up to 934W and were able to keep the CPU at 83°C without thortteling at 25° room temperature. ALL Core 4.6Ghz. You can't even begin to do that with an air cooler. They would go even higher, but then the voltage converters also drop out.
Even without OC and still with graphics cards like the Nvidia ADA series in a 2-4U case, air cooling is no longer reasonable. With water cooling it works, even quieter and with lower power consumption. The only problem is getting the waste heat out of the room. But that is easier to solve.
And yes, almost all server customers we work with do overclocking. That surprised me myself when we started in this area.

But yes, I would never try to convince someone who has a 65-95W CPU with a graphics card under 200W waste heat to go water cooling. Of course it would be good for us, but it doesn't really make sense.

EddyAlphacoolAnd yes, almost all server customers we work with do overclocking. That surprised me myself when we started in this area.

Honestly, that suprises me a lot as well. I would think data centers, and their customers, would want near 100% uptime and no risk of crashes or instability due to the overclocking.