Wednesday, March 27th 2024
NVIDIA GeForce RTX 4060 Slides Down to $279
With competition in the performance segment of graphics cards heating up, the GeForce RTX 4060 "Ada" finds itself embattled at its $299 price point, with the Radeon RX 7600 XT at $325, the RX 7600 (non-XT) down to $250. This has prompted a retailer-level price-cut for a Zotac-branded RTX 4060 graphics card. The Zotac RTX 4060 Twin Edge OC White is listed on Newegg for $279, which puts it $20 below the NVIDIA MSRP. The RTX 4060 is squarely a 1080p-class GPU, designed for AAA gameplay with maxed out settings, and ray tracing. The one ace the RTX 4060 wields over similarly-priced GPUs from the previous generation has to be DLSS 3 Frame Generation. Our most recent testing puts the RX 7600 within 2% of the RTX 4060 at 1080p raster workloads, although the ray tracing performance of the RTX 4060 is significantly ahead, by around 16%.
Source:
VIdeoCardz
38 Comments on NVIDIA GeForce RTX 4060 Slides Down to $279
So if 6 years ago 8GB GPUs were commodity items from dozens of brands for under $150, why do $399 cards like the 4060Ti still only have 8GB on a cut-down 128-bit bus? Raytracing actually needs more VRAM and bandwidth so the RT part of RTX is actually useless on these cards.
I am sure someone might mention “muh inflation” at this point, even though the other segments of the DIY hardware market and tech in general has trended up in price to performance despite said inflation. Well, maybe aside from motherboards, I have no idea WTF happened there (I am somewhat facetious, yes, PCI-E becomes more expensive to implement with every gen, so thats part of the increase). Funny that. But it seems that as long as NV can put out anything and it will sell, AMD deciding it rather not compete and Intel still growing through growing pains we have what we have. But if a hypothetical 5060 comes out with 8 gigs I will absolutely flip the table. I mean, it probably will have at least 12… for like 399 or something and performing equally to a 4060Ti. 4070 non-S in best case. Yeah, I am deliberately going for the pessimistic option so that anything better is a pleasant surprise.
www.in2013dollars.com/us/inflation/2012?amount=200
$200 that everyone has quoted probably based on cards they bought "back in the day, 2012?" is worth about $270 today. So, 280 is pretty "close enough". Unless they mean the card should be $150 from back then being about $200 today.
An easy way to think of inflation is like interest rates on a car loan. Little % number = big difference over time!
If you want to look at entry-level and historic pricing, then a decade ago Maxwell architecture launched at $149 in 2014, which is still only $195 in 2024. Unlike today's RTX 4060, the little GTX 750Ti could run absolutely any game of its day at max settings, thanks to having 2GB of relatively fast VRAM when flagships had 3GB and most games rarely needing more than 1GB. These days, not only does Nvidia cripple their cards by cutting down on VRAM, but they also use slower RAM speeds, aggressive clock and power limiting, all while cutting down on PCIe lanes which is something that didn't really exist a decade ago unless you look at the $25-50 display adapters like the GT705 and GT710 which were just extremely cut-down and using two-generation-old silicon from mobile parts.
If you look around though you can get an RX6600 for around that price though. nVidia has always had a bit of a price bump over AMD.
I'll admit it's not an ideal situation, especially with upscale tech being a big crutch now
You won't see a global discount unless AMD enacts worldwide official MSRP changes to spur Nvidia to compete. It was an entry-level card, priced like a 3050 6GB is today. The fact you didn't have several AAA games warning you about a shortage of VRAM is what I'm getting at.
I vaguely remember Doom 2016 running fluidly at 1080p medium, but with the higher quality textures that having enough VRAM afforded you. Being an entry level GPU it simply didn't have the horsepower to push high framerates at high resolution but if you were using a 768p or 900p display (not an unreasonable assumption for someone buying an entry-level GPU in 2014) you could crank the settings up to ultra even in a AAA game two whole years after you bought your GPU.
If you buy an 8GB card today, you're already in trouble with some games on the day of purchase and it's only going to be a total shit-show two years from now....
1. LOL look bro LMFAO look at them prices, I'll wait for the next gen! (laugh-tell-laugh with friend-repeat)
2. WOW another drop price and I got the money/loan (oh fk start laughing your a$$es) for building a PC, great that's why MSRP and "local prices" ALWAYS differ... unfortunately
Expressing opinions about prices in random forums is mostly just venting/bragging.
You could also buy a RX7600 I guess, but between these 2, nVidia has the advantage in my opinion.
Neither AMD nor Intel are compelling in the $250-300 space either - Intel has compatibility issues and extremely variable performance, still. AMD also offer 8GB cards which get my downvote for the exact same reason I downvoted the 4060. Realistically you buy a 12GB card from the last generation (doesn't matter whether it's Nvidia or AMD) or you just save almost $100 and get a sub-$200 card where the VRAM and bandwidth shortcomings are priced easier to swallow.