Monday, February 11th 2008
Apple to Update its Trademark
On February 5, 2008, Apple Inc. has filed an application with the United States Patent and Trademark Office, extending the Apple trademark to cover:
Source:
Trademork.com
toys, games and playthings, namely, handheld units for playing electronic games; handheld units for playing videogames; stand alone videogame machines; electronic games other than those adapted for use with televisions receivers only; LCD games machines, electronic educational game machines; toys, namely battery-powered computer games.Analyst predictions and rumors point out that the extended Apple trademark may lead to the introduction of another fancy iPhone like gaming device, but none of the sources available can confirm what's the next step in Apple's camp. The original story, as well as the trademark application form can be found here.
5 Comments on Apple to Update its Trademark
On the otherhand, it could be so that they can market the existing iPods as a handheld gaming devices, rather than make a new device. The iPod does has some nice games ported to it... I got over 10 games on my iPod. (note- my iPods headphone jack is shorted out, so I'm getting a Zune 80 and using the iPod on a dock with a stereo)
:)
But in the game market the business profiles are different!
Cheap high tech devices and expensive games! That's the way they are cooking!
So if Apple wants a piece from that cake they must go whit it!