World of Warcraft (WoW), the largest MMORPG, is fun. People have gone lengths and breadths to achieve higher in the game. Those endless hours of playing it comes at a cost, the WoW subscription. But once you reach a high level (say 70), and own lot of gold, and basically have all achievements under your belt, your inclination to play the game retards. The fact that you have to pay to keep your subscription alive only makes it worse. For you, it means that you're bored, WoW isn't fun anymore, and so you could join another MMORPG. For Blizzard (now Activision-Blizzard), it means losing revenue. Not that they're short of it, but no company would want to lose it.

In what can be seen as a bid to woo such players and maintain their patronage, new achievement levels have been added to the upcoming Wrath of the Lich King Expansion pack. Similar to the achievements you have with console gaming, players will now be awarded titles, gear, bragging rights for several tasks, serious thru trivial. They can be as serious as defeating scores and scores of enemies or as trivial as getting a hair-cut done. Custom animations and sounds would accompany each achievement earned and in-game pets, special clothing and titles will also be awarded. According to Blizzard, these rewards will be "purely cosmetic" and won't affect actual gameplay.