Everyone keeps saying "AMD has a chance to grab marketshare", but that's not going to happen....because even when AMD offers a better value, everyone still buys nvidia (say what you will about AdoredTV, but a year or so ago he did a lot of research into this phenomenon and used the time from the late 2000s and early 2010s as an example for a multpart video on the subject. AMD offered faster cards for better value, and Nvidia still outsold them by a magnitude)...what they really mean is they want AMD to drive prices down so they can buy an Nvidia card cheaper, but that'll never happen unless people actually buy the AMD cards!
People keep complaining about Nvidia and their prices (which unfortunately is going to force AMD to follow suit to please there shareholders), but as long as those same people keep buying Nvidia products, not only will prices not go down, they'll keep going up.