AMD Radeon RX 7700 XT Pricing Slides Down to Under $355, Threatening RTX 4060 Ti and RX 7600 XT

[btarunr]

Retailer specific discounts are creating quite the pileup of graphics card options between the $300 to $500 mark. With enough time spent finding the right deal, you could potentially buy a much faster graphics card that you'd planned for, at a given price. Hot on the heels on a recent Best Buy deal that brought the GeForce RTX 4060 Ti 8 GB down to $344, or within just $15 of the Radeon RX 7600 XT, we're hearing about a couple of Newegg deals that see the Radeon RX 7700 XT down to just $353, or $9 more than the RTX 4060 Ti, and $24 more than an RX 7600 XT.

At $353, the RX 7700 XT changes the game, as it is a firmly 1440p-class GPU, compared to the 1080p-class RTX 4060 Ti and RX 7600 XT. In our testing, the Radeon RX 7700 XT is an incredible 17% faster than the RTX 4060 Ti at 1080p for just $9 more; and 19% faster than it at 1440p. Compared to the RX 7600 XT, the RX 7700 XT is a staggering 39% faster at 1080p, and 44% faster at 1440p. Even with ray tracing enabled, the RX 7700 XT dominates the RTX 4060 Ti. At 1080p with ray tracing enabled, the RTX 4060 Ti averages just 2% faster than the RX 7700 XT, but at 1440p, the RX 7700 XT in fact ends up 14% faster than the RTX 4060 Ti thanks to its much heavier SIMD engine, and 50% higher memory bandwidth. The Newegg deal doesn't even cover a cheap custom design, but the mighty PowerColor RX 7700 XT Hellhound and Fighter.



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[Firedrops]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and Radeon brand tarnishing.

EDIT: Lol at everyone who can't differentiate between CPU and GPU side, cherry picking timeframes, and not normalizing for sector wide movements.

 

[Chaitanya]

That should have been the launch price.

 

[Wirko]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and brand tarnishing.

Her business instinct is nothing short of epic, that's what I've heard from Mr. Nasdack.

 

[Hyderz]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and brand tarnishing.

brand tarnishing? man radeons might not be doing too well but ryzen cpu is exceptional...

 

[tussinman]

$450-470 was never a realistic price point, not surprised to see its way down just a few months after launch.

$355 is really good for a card with this performance.

 

[thesmokingman]

Her business instinct is nothing short of epic, that's what I've heard from Mr. Nasdack.

They've given her a crap ton of awards to prove it too.

 

[Daven]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and brand tarnishing.

AMD stock up over 600% in last five years. They should definitely fire Su and hire this guy.

BTW, 5800X3D best CPU ever released until the 7950X3D and then the 7800X3D.

 

[thesmokingman]

AMD stock up over 600% in last five years. They should definitely fire Su and hire this guy.

BTW, 5800X3D best CPU ever released until the 7950X3D and then the 7800X3D.

Go back to 2015 when she took over, the stock was like down to $1/2 and change and now where it is.

 

[Makaveli]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and brand tarnishing.

lol Lisa Su is the best thing that has happen to them in recent memory. Not sure what you are basing that on

 

[wNotyarD]

brand tarnishing? man radeons might not be doing too well but ryzen cpu is exceptional...

Not even Ryzen here: EPYC. The way EPYC overhauled AMD margins is absolutely bonkers.

 

[wolf]

Also hearing elsewhere the 7900XT is dropping to $699, it's nice to see price to performance moving in the right direction, albeit at a glacial pace.

 

[nguyen]

Well no RDNA3 beside the 7900XTX show up in Steam Hardware Survey, let hope the massive price cut change that

 

[mechtech]

About what I paid for my 6800 Asus Tuf 2 years ago. (2nd hand)

 

[tussinman]

That should have been the launch price.

Yeah all I heard was RDNA3 was faster and cheaper to produce vs RNDA2 and yet this card third party model retails almost 500 at launch ?

350ish is way more realistic

 

[cvaldes]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and brand tarnishing.

Lisa Su doesn't care about PC GPUs. She is focused on other business units.

Whether or not her previous strategy will work going forward is up for debate. But for sure, she saved a company headed toward bankruptcy by making it a contender in the CPU marketplace. And right now she has two coveted "custom GPU" contracts (PS5 and Xbox Series X|S).

AMD's battle for relevance over the next 24-36 months won't be in the consumer GPU space anyhow. It will be about datacenter/machine learning.

 

[ZeroFM]

Sorry for a link, maybe this against rules but this just ridiculous in my country 518€=558$ ... https://www.skytech.lt/rx7700xt-12g...adeon-7700-hellhound-12gb-gddr6-p-667904.html
Damn living in wrong continent -_-

 

[Firedrops]

AMD's battle for relevance over the next 24-36 months won't be in the consumer GPU space anyhow. It will be about datacenter/machine learning.

It has been about datacenter/ML for a long time, it was completely obvious to everyone, including AMD. AMD kept making ROCm announcements since 2016, which are completely detached from their actual progress. 7 years of ROCm "work" got completely and utterly left in the dust by 7 months of Intel's openVINO/IPEX team in both performance and compatibility. Even today, in Linux, using officially supported 7900XT/X, ROCm doesn't even support important libraries used in Oobabooga. For all real world intents and purposes, ROCm is still nowhere in sight. I'm keen to see how they win datacenter/ML relevance like that.

AMD stock up over 600% in last five years. They should definitely fire Su and hire this guy.

If you want to parade your utter ignorance, Nvidia is up 1800% over the same 5 years. There's a reason I said 3 years, not 5, because Lisa Su did incredible work with Ryzen before that.

Past 3 years, AMD is up 100%, great! Nvidia is up 500% in the same time period. CEOs aren't retained for what they did 5 years ago. 3 years of underperformance is already beyond what most boards will tolerate.

 

[GreiverBlade]

aw, shoot .... just ordered a RTX 4060 Ti for a build for my sister son in law (nephew in law?) ... oh well a RX 7700 XT is 400chf and a 4060 Ti was 300chf ... should have waited a bit more but birthday is coming quick

 

[Tek-Check]

If you want to parade your utter ignorance, Nvidia is up 1800% over the same 5 years. There's a reason I said 3 years, not 5, because Lisa Su did incredible work with Ryzen before that.

Past 3 years, AMD is up 100%, great! Nvidia is up 500% in the same time period. CEOs aren't retained for what they did 5 years ago. 3 years of underperformance is already beyond what most boards will tolerate.

Coffee too sour this morning?

 

[Techconix]

Always too little too late. How is Lisa Su not fired yet? 3 years of abysmal execution and Radeon brand tarnishing.

EDIT: Lol at everyone who can't differentiate between CPU and GPU side, cherry picking timeframes, and not normalizing for sector wide movements.

The CEO isn't responsible for everything...

 

[Broken Processor]

Well better late than never at that price it's a no brainer compared to other options.

 

[AnarchoPrimitiv]

Well no RDNA3 beside the 7900XTX show up in Steam Hardware Survey, let hope the massive price cut change that

It's funny, but for years I wanted to be a part of the steam hardware survey, especially with my all AMD builds, never got an invitation, Yet, just a week or so ago, my AIO kicked the bucket (enermax....that's what I get for cheaping out, now I'm going air cooling), so now I've been using an older Asus G14 laptop until I pick out a new cooler (Zen2/RTX2060). What's funny is that with my all AMD system, I had never received a survey invitation in years, but wouldn't you know, literally 3 minutes after turning that laptop on and installing steam (previously just used for non-gaming purposes) I received a survey invitation using an Nvidia GPU. I'm NOT claiming any conspiracy or malice, just laughing at how ridiculously improbable it all sounds

 

[nguyen]

It's funny, but for years I wanted to be a part of the steam hardware survey, especially with my all AMD builds, never got an invitation, Yet, just a week or so ago, my AIO kicked the bucket (enermax....that's what I get for cheaping out, now I'm going air cooling), so now I've been using an older Asus G14 laptop until I pick out a new cooler (Zen2/RTX2060). What's funny is that with my all AMD system, I had never received a survey invitation in years, but wouldn't you know, literally 3 minutes after turning that laptop on and installing steam (previously just used for non-gaming purposes) I received a survey invitation using an Nvidia GPU. I'm NOT claiming any conspiracy or malice, just laughing at how ridiculously improbable it all sounds

Probably a different survey that Steam use internally.

The hardware survey being published every month only collect data on the second day of every month, I got surveyed maybe once a year

 

[AnarchoPrimitiv]

It has been about datacenter/ML for a long time, it was completely obvious to everyone, including AMD. AMD kept making ROCm announcements since 2016, which are completely detached from their actual progress. 7 years of ROCm "work" got completely and utterly left in the dust by 7 months of Intel's openVINO/IPEX team in both performance and compatibility. Even today, in Linux, using officially supported 7900XT/X, ROCm doesn't even support important libraries used in Oobabooga. For all real world intents and purposes, ROCm is still nowhere in sight. I'm keen to see how they win datacenter/ML relevance like that.


If you want to parade your utter ignorance, Nvidia is up 1800% over the same 5 years. There's a reason I said 3 years, not 5, because Lisa Su did incredible work with Ryzen before that.

Past 3 years, AMD is up 100%, great! Nvidia is up 500% in the same time period. CEOs aren't retained for what they did 5 years ago. 3 years of underperformance is already beyond what most boards will tolerate.

I don't think it is reasonable to take what will 100% in hindsight be described as the "AI bubble" and use it as a means of assessing Nvidia's "success" over this period.

Also, have you ever taken the time to research what these companies spend on R&D? Up until the last two years I believe, AMD's R&D budget was around $2 Billion (It's now at $5 Billion, but still smaller than both their direct competitors) which had to be divided between x86 and graphics (obviously with the larger T.A.M. of x86, it would get the majority of that budget). So, that approximately $1+billion in x86 R&D had to compete with Intel's $15-$17 Billion in the same time period and on the graphics side, AMD's probably less that $1 Billion had to go up against Nvidia's $5+ Billion. So, with Intel outspending AMD by a factor of 15x, is it REALLY that impressive that Intel could throw huge piles of money at something and develop openVINO faster than AMD with a comparatively shoestring budget? Is it really that surprising that Nvidia could develop capabilities that AMD cannot?

There's a tendency to compare and contrast these companies as if they exist on an even playing field when that couldn't be further from the truth. The bottom line is that AMD has done more with less, and the fact that not only could they compete with Intel, but beat them while being at such an incredible disadvantage with respect to resources is seriously impressive. Radeon deserves a lot of criticism, but when you consider the fact that Intel's graphics division is having such difficult despite for all intents and purposes, having unlimited money when compared to Radeon, it really shows how difficult it is to compete in graphics and how it's impressive that AMD is able to match Nvidia in raster and slowly catch up in raytracing despite being seriously outspent and definitely having a smaller, less experienced staff.

I honestly cannot think of another example from any other industry in which a company in AMD's position was able to compete an beat such an entrenched monopoly like Intel while AT THE SAME TIME competing against another entrenched monopoly in Nvidia and still offering compelling products despite being at such a serious disadvantage. I'm not trying to love on AMD, but I'm tired of these "analyses" that start from the completely unrealistic assumption that AMD and Nvidia are competing on a fair playing field or that AMD has all the resources Nvidia has and it's merely Radeon's business choices that are screwing everything up (a lot of people around here seem to forget that there are shareholders that can bring lawsuits against companies that don't maximize profit when they say things like "AMD should just lower prices by $200 on every GPU" as if it were that easy).