• Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

AMD's Ultrabook-Equivalent Platform Up To 20% Cheaper

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
37,489 (8.53/day)
Location
Hyderabad, India
Processor AMD Ryzen 7 2700X
Motherboard MSI B450 Gaming Pro Carbon AC
Cooling AMD Wraith Prism
Memory 2x 16GB Corsair Vengeance LPX DDR4-3000
Video Card(s) AMD Radeon RX 5700 XT
Storage Western Digital Black NVMe 512GB
Display(s) Samsung U28D590 28-inch 4K UHD
Case Corsair Carbide 100R
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Antec EarthWatts Pro Gold 750W
Mouse Razer Abyssus
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro
While many might think that "Ultrabook" is a generic term for a new performance ultra-portable notebook form-factor, it is a registered trademark of Intel, which governs the specifications of what qualifies to be an Ultrabook. Intel will launch a well-defined Ultrabook platform based on its third-generation Core processor family, codenamed "Ivy Bridge", later this year. Meanwhile, AMD is finalizing a performance ultra-portable specification of its own, powered by its next-generation "Trinity" accelerated processing units (APUs), which it will call "Ultrathin".

Ultrathin will be designed to offer competitive CPU performance to Ultrabook, and superior GPU performance to it, at target prices 10-20 percent lower than Ultrabook. In 2012, while Intel bagged about 75 design wins for its Ultrabook platform, AMD claims to have already won 20. AMD's Ultrathin platform will have advantages over Intel's Ultrabook with regards to platform and component costs. The average AMD Ultrathin with $100~$200 cheaper than the average Intel Ultrabook. Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.



View at TechPowerUp Main Site
 
Last edited:

imitation

New Member
Joined
Jun 4, 2011
Messages
131 (0.04/day)
Processor Intel i3-2120
Motherboard ASUS P8H77-V LE
Cooling CPU: AQ Cuplex Kryos Delrin /// GPU: Custom water /// Inno HPPS+ /// 2x 240 Rad /// Noiseblocker PWM
Memory 8G Corsair Vengeance DDR3-1600
Video Card(s) XFX HD5870 @ 1G/1.25G
Storage Samsung 830 128G + some HDDs
Display(s) LG W2242T + Benq W700+
Case Cooler Master CM690 II Advanced USB3
Power Supply beQuiet Pure Power L7 430W
Software W7U64
Nice! While AMD's CPUs can't keep up to Intel's high-end offerings, it's always good to have a choice in the segment where it really matters.
In the end, competition is the best thing that the consumer could wish for, and AMD's been doing a decent job of keeping the pressure up.
 
Joined
Aug 3, 2008
Messages
182 (0.04/day)
System Name "the strong silent type"
Processor i5 3570k
Motherboard Asus Maximus V Gene
Cooling Thermalright Archon
Memory G.Skill RipjawsX D3 8GB 1866-899 RipjawsX K2 GSK
Video Card(s) XFX 6950 1GB dualfan
Storage Crucial M4 128GB / Samsung F3 HD103SJ 1TB
Display(s) LG W2253V
Case CM 690 II Advanced
Power Supply Coolermaster Silent Pro Gold 600w
Software Win 7 Ultimate 64bit
This is what i've been waiting for, a superlight affordable laptop that can actually play some games. Though for me this is where AMD could really make a fortune.

A price war would be lovely ofc ;)
 
Joined
Oct 30, 2008
Messages
1,613 (0.40/day)
System Name Lailalo / Edelweiss
Processor Ryzen 1700 @ 3.8Ghz / i7 3610QM @2.3-3.2Ghz
Motherboard Asus X370 Prime/ Lenovo Y580
Cooling Noctua / Big hunk of copper
Memory 16GB DDR4 3200 Ripjaws with Samsung chips / 8GB Hyundai DDR3 1600
Video Card(s) XFX R9 390 / GTX 660M 2GB
Storage Crucial 1TB MX500 SSD, Segate 3TB, 64GB Synapse SSD as Pagefile drive / Western Digital 1TB 7200RPM
Display(s) LG Ultrawide 29in @ 2560x1080 / Lenovo 15.6 @ 1920x1080
Case Coolermaster Storm Sniper / Lenovo Y580
Audio Device(s) Asus Xonar DG / Whatever Lenovo used
Power Supply Antec Truepower Blue 750W + Thermaltake 5.25in 250W / Big Power Brick
Mouse G602
Keyboard G510s
Software Windows 10 Pro / Windows 10 Home
With Trinity coming, its just gonna be even better. Come on Apple, make a Trinity Mac so I can have the PC performance I want and be able to run the Mac apps I still use on my iBook :D.
 

cdawall

where the hell are my stars
Joined
Jul 23, 2006
Messages
27,644 (5.72/day)
Location
Houston
System Name All the cores || Into the Blue
Processor 2990WX || 5960X
Motherboard Asrock X399M || Asus X99M WS
Cooling CPU-XSPC RayStorm Neo, 2x240mm+360mm, D5PWM+140mL, GPU-2x360mm, 2xbyski, D4+D5+100mL || TBD
Memory 4x8GB G.Skill Trident Z 3200 CL16 || EVGA 3200 2x8GB
Video Card(s) (2) EVGA SC BLACK 1080Ti's || EVGA 1080Ti FE
Storage 2x Samsung SM951 512GB, Samsung PM961 512GB || OCZ Vector 180 480GB
Display(s) Dell UP2414Q 3840X2160@60hz || TBD
Case Caselabs Mercury S5+pedestal || Supermicro S5 (GS5A-753K)
Audio Device(s) Fischer HA-02->Fischer FA-002W High edition/FA-003/Jubilate/FA-011 depending on my mood
Power Supply Seasonic Prime 1200w || Seasonic Snow Silent 750w
Mouse Thermaltake Theron, Steam controller || TBD
Keyboard Thermaltake Poseidon ZX, Steam controller || Corsair K70
Software W10P || W10P
Hmmm I want one.
 
Joined
Mar 24, 2011
Messages
2,311 (0.74/day)
Location
Essex Jct, VT
Processor AMD Ryzen 5 2600
Motherboard Gigabyte B450 Aurorus Elite
Cooling Stock
Memory 16GB (2x8GB) Corsair Vengence LPX DDR4
Video Card(s) Gigabyte GTX 1060 Windforce OC 6GB
Storage Samsung EVO 850 256GB / Samsung EVO 860 500GB / WD Caviar Black 1TB
Display(s) AOC G2590FX
Case NZXT H500 Mid-Tower
Audio Device(s) Onboard
Power Supply Corsair RM650x 650W Fully Modular
Software Windows 10
Nice! While AMD's CPUs can't keep up to Intel's high-end offerings, it's always good to have a choice in the segment where it really matters.
Ultrabooks are the segment that really matter?

This confuses me greatly...
 
Joined
Nov 2, 2011
Messages
100 (0.03/day)
System Name Samolet
Processor FX-8320 @ 4.5 Ghz
Motherboard Asus Sabertooth 990FX
Cooling Phanteks TC14PE
Memory 4x4gb Samsung Green 1600Mhz 9-9-9-27
Video Card(s) Sapphire 7970 Dual-X
Storage Intel 335 240gb + WD 1TB
Display(s) Dell 23" Full HD IPS
Case NZXT Switch 810 + NZXT Sentry Mix
Audio Device(s) Xtreme Music
Power Supply Corsair HX850W
I really can't wait to see some ready notebooks with trinity already... Nice last year for this world this will be :)
 
Joined
Apr 4, 2008
Messages
4,678 (1.11/day)
System Name Obelisc
Processor i7 3770k @ 4.8 GHz
Motherboard Asus P8Z77-V
Cooling H110
Memory 16GB(4x4) @ 2400 MHz 9-11-11-31
Video Card(s) GTX 780 Ti
Storage 850 EVO 1TB, 2x 5TB Toshiba
Case T81
Audio Device(s) X-Fi Titanium HD
Power Supply EVGA 850 T2 80+ TITANIUM
Software Win10 64bit
Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
 

Fourstaff

Moderator
Staff member
Joined
Nov 29, 2009
Messages
9,467 (2.62/day)
Location
Home
System Name Orange!
Processor 3570K
Motherboard ASRock z77 Extreme4
Cooling Stock
Memory 2x4Gb 1600Mhz CL9 Corsair XMS3
Video Card(s) Sapphire Nitro+ RX 570
Storage Samsung 840 250Gb + Toshiba DT01ACA300 3Tb
Display(s) LG 22EA53VQ
Case NZXT Phantom 410 Black/Orange
Power Supply Corsair CXM500w
AMD's power consumption figures in the mobile market is no where close to Intel's, they are going to need to work extra hard if they want to challenge Intel at all in the battery life segment which is unfortunately the most important part.
 
Joined
Dec 16, 2011
Messages
100 (0.03/day)
Location
Glossop, UK
System Name Wolf Command
Processor 6700K
Motherboard EVGA Z170 FTW
Cooling EK Custom GPU block + Corsair H60
Memory 16Gb DDR4 3000 Corsair Vengence
Video Card(s) Sapphire Fury X Custome WC
Storage 1x Samsung M.2 128Gb, 1x Intel 256Gb M.2 1x Seagate 500Gb Hybrid
Display(s) Dell 2417H
Case S340
Audio Device(s) OB
Power Supply EVGA 750W
Software Windows 10
My Acer 522 lasts for over 8 hours on battery. I don't think AMD are that bad in the old power usage side...
 
Joined
Jun 26, 2007
Messages
1,855 (0.41/day)
Location
Darkness
System Name Unreal Machine III
Processor Intel Core i3 2120 3.4Ghz
Motherboard Sabertooth P67
Cooling Zalman CNPS 9500 LED
Memory Gskill 8GB 1866Mhz Ripjaw CL9
Video Card(s) Saphire HD6950 1GB
Storage Evo 960 500GB + Kingston SSD 240GB + WD RED 4TB + WD 640GB Black eddition + 500GB Barracuda 7200.12
Display(s) DELL U2417H
Case Termalthake xaser III black
Audio Device(s) Xfi Fatal1ty + Creative inpire t7900 7.1 + Sony MDR-1A + AKG 240
Power Supply ZALMAN ZM 850HP
Mouse Logitech G402
Keyboard Logitech
Software 10 pro
Benchmark Scores It still works, and plays shit...
Fourstaff, didnt they show up a 7 or 14w part playing dirt, playing FHD and converting movie at the same time??
Those are the parts that will go and compete with Intel's ones, the one that showed a movie of an f1 game...
 
Joined
Mar 23, 2005
Messages
3,373 (0.63/day)
Location
Ancient Greece, Acropolis (Time Lord)
System Name RiseEN Gaming PC
Processor AMD Ryzen 7 1700X @ stock
Motherboard ASRock Fatal1ty X370 GAMING X AM4
Cooling Corsair H115i PRO RGB, 280mm Radiator, Dual 140mm ML Series PWM Fans
Memory G.Skill TridentZ 32GB (2 x 16GB) DDR4 3200
Video Card(s) Sapphire Radeon RX 580 8GB Nitro+ SE
Storage Corsair Force MP500 480GB M.2 (OS) + Force MP510 480GB M.2 (Steam/Games)
Display(s) Asus 27" (MG278Q) 144Hz WQHD 1440p + 1 x Asus 24" (VG245H) FHD 75Hz 1080p
Case Corsair Obsidian Series 450D Gaming Case
Audio Device(s) SteelSeries 5Hv2 w/ ASUS Xonar DGX PCI-E GX2.5 Audio Engine Sound Card
Power Supply Corsair TX750W Power Supply
Mouse Razer DeathAdder PC Gaming Mouse - Ergonomic Left Hand Edition
Keyboard Logitech G15 Classic Gaming Keyboard
Software Windows 10 Pro - 64-Bit Edition
Benchmark Scores I'm the Doctor.
Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
They are talking about Ultrabooks being sold today. By this news alone, they may be forced to cut current inventory prices.

Anyhow good job AMD, bring on the competition.
 

gorg_graggel

New Member
Joined
Nov 11, 2011
Messages
51 (0.02/day)
System Name erm...people actually give names to their systems?
Processor Intel i7 3770K
Motherboard Asus Sabertooth Z77
Cooling Alpenföhn Brocken
Memory G.Skill Ripjaws 2x8GB DDR3-1600
Video Card(s) Gigabyte Radeon HD 7970 WindForce 3X
Storage 1 OCZ Vertex3 MaxIO 120GB, 1 Samsung 830 256GB, 1 Samsung F1 1TB, 1 Western Digital Caviar Green 2TB
Display(s) Samsung T260
Case Coolermaster HAF 932
Audio Device(s) Onboard
Power Supply OCZ Fatality 550W
Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.
god beware! there's gonna be competition!

anyone else has the impression that companies see competition being a principle of capitalism as a good thing only when they are one the "winning" side of things?
 
Last edited:

imitation

New Member
Joined
Jun 4, 2011
Messages
131 (0.04/day)
Processor Intel i3-2120
Motherboard ASUS P8H77-V LE
Cooling CPU: AQ Cuplex Kryos Delrin /// GPU: Custom water /// Inno HPPS+ /// 2x 240 Rad /// Noiseblocker PWM
Memory 8G Corsair Vengeance DDR3-1600
Video Card(s) XFX HD5870 @ 1G/1.25G
Storage Samsung 830 128G + some HDDs
Display(s) LG W2242T + Benq W700+
Case Cooler Master CM690 II Advanced USB3
Power Supply beQuiet Pure Power L7 430W
Software W7U64
Ultrabooks are the segment that really matter?

This confuses me greatly...
That was in contrast to Intel's dominance in the high-end sector, referring to low-end and mainstream parts (that includes affordable ultrabooks).
 

btarunr

Editor & Senior Moderator
Staff member
Joined
Oct 9, 2007
Messages
37,489 (8.53/day)
Location
Hyderabad, India
Processor AMD Ryzen 7 2700X
Motherboard MSI B450 Gaming Pro Carbon AC
Cooling AMD Wraith Prism
Memory 2x 16GB Corsair Vengeance LPX DDR4-3000
Video Card(s) AMD Radeon RX 5700 XT
Storage Western Digital Black NVMe 512GB
Display(s) Samsung U28D590 28-inch 4K UHD
Case Corsair Carbide 100R
Audio Device(s) Creative Sound Blaster Recon3D PCIe
Power Supply Antec EarthWatts Pro Gold 750W
Mouse Razer Abyssus
Keyboard Microsoft Sidewinder X4
Software Windows 10 Pro
Why on earth would vendors be worried about AMD vs Intel competition? It hurts Intel and AMDs profits, not the vendors. The vendor cut should remain they same.
Because if there's only one platform vendor, they can overprice and get big margins. If there are two platform vendors, and the solution of one is cheaper than the other's while maintaining good cost-performance, it can cause the vendor of the costlier platform to cut prices, resulting in a downward spiral of prices between both vendors. In the process, the notebook vendors' margins shrink.

It's not just Intel and NVIDIA that seek monopoly, but everyone else in the PC ecosystem that wants the two to hold monopoly.
 

Fourstaff

Moderator
Staff member
Joined
Nov 29, 2009
Messages
9,467 (2.62/day)
Location
Home
System Name Orange!
Processor 3570K
Motherboard ASRock z77 Extreme4
Cooling Stock
Memory 2x4Gb 1600Mhz CL9 Corsair XMS3
Video Card(s) Sapphire Nitro+ RX 570
Storage Samsung 840 250Gb + Toshiba DT01ACA300 3Tb
Display(s) LG 22EA53VQ
Case NZXT Phantom 410 Black/Orange
Power Supply Corsair CXM500w
Fourstaff, didnt they show up a 7 or 14w part playing dirt, playing FHD and converting movie at the same time??
Those are the parts that will go and compete with Intel's ones, the one that showed a movie of an f1 game...
I am not convinced until they show me actual products.
 

Atom_Anti

New Member
Joined
Sep 10, 2007
Messages
176 (0.04/day)
Location
Captiva Isaland, Florida USA
System Name 3dfx High End PC
Processor Intel Pentium 4 3.06GHz@3.7GHz
Motherboard Abit SA7
Cooling AC Freezer 4
Memory 512MB Patriot DDR600 TCCD
Video Card(s) 3dfx Voodoo 5 5500 AGP 193/193MHz
Storage 80GB 7200RPM Pata
Display(s) 19" LG Wide TFT-LCD
Case Cooler Master
Audio Device(s) integrated
Power Supply 400W
Software Windows Millenium Edition
Benchmark Scores 3DMark2000: 7100 3DMark2001: 4100
looking forward to Ultrathins, cannot wait buy one. I'm just confused if the ability will be greater than the current Llano laptops, than who gonna buy ultrabooks?? AMD's solution runs cooler, more powerful (in the areas where we need more power) and cheaper...
 
Joined
Apr 1, 2010
Messages
220 (0.06/day)
i am still waiting for sotware for usage of Stream technology for a few years now not much with
it, if you compare it to cuda software
 
Joined
Jan 2, 2009
Messages
792 (0.20/day)
Location
Pittsburgh, PA
System Name Dell G5 15 5587 (2018)
Processor Intel® Core™ i7-8750H Processor (Coffee Lake)
Motherboard Intel HM370
Cooling Stock Dell twin-fan and copper heatpipes cooling system
Memory 16GB - 2Rx8 DDR4 SODIMM 2666MHz
Video Card(s) GeForce GTX 1060 Max-Q 6 GB GDDR5 RAM
Storage SK hynix SC311 256 GB SATA M.2 / SK hynix Gold S31 1TB SATA 2.5"
Display(s) Stock Dell 60 Hz IPS LCD panel
Case Stock Dell G5 15 5587 (2018) case
Power Supply Dell Power Adapter 180W NDFTY
Mouse Dell touchpad / D.Va Razer Abyssus Elite
Keyboard Stock Dell G5 15 5587 laptop keyboard with backlit RED LEDs
Software Windows 10 Home 64-bit
i am still waiting for sotware for usage of Stream technology for a few years now not much with
it, if you compare it to cuda software
Stream is a dead dog, especially since the CUDA compiler became OSS.
 
Joined
Jan 12, 2012
Messages
94 (0.03/day)
fourstaff, didnt they show up a 7 or 14w part playing dirt, playing fhd and converting movie at the same time??
Those are the parts that will go and compete with intel's ones, the one that showed a movie of an f1 game...
17w apu.
 
Joined
Nov 18, 2009
Messages
100 (0.03/day)
Location
Amelia, VA
Processor AMD 965 BE
Motherboard MSI gd70
Cooling Koolance Exos 2.5 w/ cpu 350 block
Memory 8gb corsair Dominator ddr3 1600
Video Card(s) 2 sapphire 6870's liquid cooled
Storage 8 150 gb wd raptors in raid 0
Display(s) Acer 24in lcd
Case Thermaltake Armor lcs
Power Supply Thermaltake Tough Power 1200w
Software Win7 64 Ultimate
ultrathin?? lol. I'm an AMD fan and all but it sounds more like a contraceptive than a computer.
 
Joined
Nov 18, 2009
Messages
100 (0.03/day)
Location
Amelia, VA
Processor AMD 965 BE
Motherboard MSI gd70
Cooling Koolance Exos 2.5 w/ cpu 350 block
Memory 8gb corsair Dominator ddr3 1600
Video Card(s) 2 sapphire 6870's liquid cooled
Storage 8 150 gb wd raptors in raid 0
Display(s) Acer 24in lcd
Case Thermaltake Armor lcs
Power Supply Thermaltake Tough Power 1200w
Software Win7 64 Ultimate
Because if there's only one platform vendor, they can overprice and get big margins. If there are two platform vendors, and the solution of one is cheaper than the other's while maintaining good cost-performance, it can cause the vendor of the costlier platform to cut prices, resulting in a downward spiral of prices between both vendors. In the process, the notebook vendors' margins shrink.

It's not just Intel and NVIDIA that seek monopoly, but everyone else in the PC ecosystem that wants the two to hold monopoly.
very well put.
 
Joined
Dec 18, 2008
Messages
1,876 (0.47/day)
System Name Computer
Processor 1700X
Motherboard CH6
Cooling Custom Loop
Memory G.Skill 32GB
Video Card(s) GTX 1070
Storage 500GB Samsung 850 Evo Msata
Display(s) LG 23" IPS
Power Supply Seasonic 760 Platinum
Software Windows 8.1 64-Bit
Stream is a dead dog, especially since the CUDA compiler became OSS.
The GCN architecture is designed to make computing on the GPU much more steam line.

They threw away stream and designed someone that will hopefully be standardized
 
Joined
Jan 10, 2011
Messages
828 (0.26/day)
Location
Sudan, the lesser known, bigger home of the Nile.
System Name 192.168.1.1~192.16.1.100
Processor Intel Core i7 4770k
Motherboard Asus B85M-G
Cooling Corsair H60
Memory 20GB mixed sticks (because screw best practices)
Video Card(s) Gigabyte GTX 1080 OC (Underclocked, underpowered)
Storage Samsung 850 Evo + lots of TBs of HDD storage.
Display(s) LG 24MK430 Primary + Samsung S24D590 secondary
Case Corsair Graphite 780T
Audio Device(s) On-Board
Power Supply Coolermaster 850V
Mouse Coolermaster MM530
Keyboard Kingston HyperX Alloy FPS
Software MS Win7 Ultimate X64 (Until it reaches EoL, anyway)
Benchmark Scores Me no know English. What bench mean? Bench like one sit on?
Ultrabooks are the segment that really matter?

This confuses me greatly...
More important than tablets IMO. Might even replace netbooks at some point. Assuming AMD's move drops the prices considerably.
 
Top