Where did you hear that performance rating? I saw someone say it was 5-10% faster than the HD7970, which is definitely not a "heavily NV game". Every time people bring up Nvidia cards they feel obligated to describe them as monsterous, hot, power-plant fueled alternatives to AMD's offerings. Clearly people care about Power Consumption, and heat is always an issue, so I have no idea what you're getting at there. As for the possibility of a Single-Slot Cooler, who knows, but I'm well adjusted to not needing one. Usually only one or two AMD cards are specially designed by manufacturers to support single slot coolers, and those run pretty damn hot. It's just not cost-efficient these days. I don't see people complaining when AMD does it. You're also forgetting the kicker, this was intended to be Nvidia's mid-range chip. They may not price it accordingly, but that was the original intent.