Does not look too cheap in comparison to existing competitors.
It might be the first dev board based on Z8300, but there are already tons of sub-$80 mini-PCs based on previous Atom generation CPUs (including computestick knockoffs), and for $90 you can buy a dual-boot Android/Win10, z8300-based tablet with 2GB RAM, 32GB flash, and a decent 8" FullHD screen. Another $20 gets you the keyboard/dock and makes it a nice netbook. Always wanted to try Chuwi Hi8 after an unexpected departure of my Nexus 7(2013).