NVIDIA today announced that system builders worldwide are now shipping the fastest PC gaming platforms ever built, thanks in part to NVIDIA SLI technology and the just-released Intel Core i7 Extreme Edition processors and X79 chipset-based motherboards.

The combination of NVIDIA SLI technology -- which allows for multiple GPUs to run on a single PC -- and new X79-based motherboards allow gamers to customize their PC experience with up to four NVIDIA GeForce GTX GPUs, including the GeForce GTX 580 and GTX 570, the world's fastest DX11 GPUs. Licensed by the world's leading motherboard manufacturers -- including Intel, ASUS, ASRock, EVGA, Foxconn, Gigabyte and MSI, SLI technology is crucial for playing this year's hottest graphics-intensive games, such as the recently released Battlefield 3 and upcoming Batman: Arkham City with detail, resolution and immersion settings cranked up.

Motherboard platforms change frequently, especially when a new chipset is unleashed. The big change coming from Intel recently is the high-end X79 chipset, taking over from the crusty old X58 chipset. The new socket boasting a scarcely credible 2011 pins to allow the new Sandy Bridge-E processor has more memory channels. The newly released X79 platform is known for the astonishing OC capability. Designed for serious overclockers, ASRock is excited to introduce several high-performance motherboards based on Intel X79 chipset.

"The motherboard is the basis of your rig, and will dictate how well the rest of your PC's components perform." Commenting on the new release, James Lee, V.P of ASRock Sales and Marketing, is with confidence. "ASRock X79 Overclock KING Motherboard Series offer the Digi Power (the most stable CPU voltage), Premium Gold Caps (top-tier capacitors), X-FAN (the smart cooling design) and Game Blaster (a Sound & LAN 2-in-1 card exclusively offered from ASRock), everything essential for overclocking. Our exciting X79 mobos could boost the performance of any kind of PC!" He stated.

Here are the first pictures of MSI's socket LGA2011 motherboard in the micro-ATX form-factor. Earlier this week, we got to see through ASRock's X79 Extreme4-M that LGA2011 micro-ATX boards were indeed possible. Called the MSI X79MA-GD45 (MS-7738 V1.1), this board offers all the connectivity possible on a board with such a tight footprint. The LGA2011 socket is powered by a 9-phase VRM. It is wired to four DDR3 DIMM slots, two on either sides of the socket, powered by 2-phase VRM. Expansion slots include two each of PCI-Express 3.0 x16 and PCI-Express 2.0 x1. 2-way SLI and CrossFire are supported.

SATA connectivity includes two SATA 6 Gb/s (white), four SATA 3 Gb/s (black). There are no eSATA ports, but four USB 3.0, two on the rear panel, two by internal header, driven by Renesas-made controllers. The rest of the connectivity is fairly standard: 8+2 channel HD audio driven by Realtek ALC892 CODEC with optical and coaxial SPDIF outputs, single gigabit Ethernet driven by Realtek 8111E, and a number of USB 2.0 ports. One of the front-panel USB 2.0 headers is designed for charging portable devices even with the system shut down (yet plugged in). The board will be driven by UEFI firmware, we're getting to see some nifty features for overclockers such as voltage measurement points across a wide range of voltage domains.

ASRock's first wave of socket LGA2011 motherboards comes a full circle with the X79 Extreme4. The series consists of the X79 Extreme4, X79 Extreme4-M (micro-ATX), X79 Extreme7, and X79 Extreme9. There aren't many micro-ATX LGA2011 motherboards that we're hearing about, and hence ASRock might get the opportunity to charge a premium for the X79 Extreme4-M, making this the most affordable LGA2011 board from ASRock's stable. It still packs a lot of features and connectivity. To begin with, it is consistent with the black and gold styling of the other boards, including the active fan-heatsink over the X79 PCH.

The LGA2011 socket is powered by an 8-phase VRM design, which is identical to that of the X79 Extreme4-M. The socket is wired to four DDR3 DIMM slots, supporting quad-channel DDR3 memory (one DIMM per channel). It has an interesting combination of expansion slots, making use of all 7 spaces available to the ATX form-factor. It includes three PCI-Express x16 (first two are permanent PCI-Express 3.0 x16, the third is permanent PCI-Express 2.0 x8), two PCI-Express 2.0 x1, and two legacy PCI. Storage connectivity includes two SATA 6 Gb/s and four SATA 3 Gb/s internal ports wired to the X79 PCH, three additional SATA 6 Gb/s and one eSATA 6 Gb/s wired to ASMedia-made SATA controllers.

ASRock's socket LGA2011 motherboard lineup doesn't end with X79 Extreme7 as thought before, the company thinks there's scope for an even more loaded model that's literally bursting with connectivity and expansion features. Enter the X79 Extreme9. This board uses high-grade digital PWM circuitry to power the CPU. It draws power for the CPU VRM from two 8-pin EPS connectors. Unlike the X79 Extreme7, this board features eight DDR3 DIMM slots, two per memory channel. Expansion slots include five PCI-Express 3.0 x16, and a PCIe x1.

Since it completely ran out of room on the main PCB, ASRock put two important connectivity features on a separate (included) addon card, called the ASRock "Game Blaster". This card occupies the PCIe x1 slot, it packs a next-generation Creative SoundCore3D audio processor (more advanced than X-Fi), and a low-overhead/low-latency gigabit Ethernet connection. It's not exactly known if this connection is driven by a Killer 2100 or a more common PCIe GbE PHY backed by ASRock's proprietary packet prioritization software (XLAN).

ASRock showed off pictures of the first socket LGA2011 motherboard in the compact micro-ATX form-factor, the ASRock X79 Extreme4-M Within its small board footprint of 240 x 240 mm, the X79 Extreme4-M offers almost every feature the platform has to offer. To begin with, the LGA2011 socket is powered by an 8-phase VRM that makes use of high-grade solid-state chokes, and driver-MOSFETs. It is wired to four DDR3 DIMM slots, two on either sides of the socket. All four expansion slot bays available to the mATX form-factor are made use of, with three PCI-Express 3.0 x16 and one legacy PCI.

The electrical configuration of the three PCI-Express slots appears to be x16, x8, x16 (permanent). The chipset is cooled by an active fan-heatsink. All six of its SATA ports are wired as internal ports, with two SATA 6 Gb/s and four SATA 3 Gb/s. Connectivity features include 8+2 channel HD audio with optical and coaxial SPDIF outputs, four USB 3.0 ports (two on the rear panel, two via header), one gigabit Ethernet, a number of USB 2.0 ports, Firewire, and legacy PS/2. The CMOS can be reset from the rear panel. The board will be driven by UEFI firmware.

A couple of weeks ahead of its worldwide launch, Intel's much talked about "Sandy Bridge-E" Core i7 processors and compatible motherboards are beginning to surface on an online store in China. Listings include all three of the Core i7 LGA2011 processors Intel will launch in November, that includes the quad-core Core i7-3820, six-core Core i7-3930K and six-core Core i7-3960X Extreme Edition (details on the three here. Apart from these, a few compatible motherboards such as the ASUS ROG Rampage IV Extreme and MSI X79A-GD65 8D, were also listed.

Before getting into the pricing, it's important to note that prices of components in mainland China, in general, are more or less consistent with those in the US. The top-of-the-line Core i7-3960X Extreme Edition is priced at RMB ¥7,800 (converts to US $1,227). The next best LGA2011 offering, Core i7-3930K, is priced at ¥5,800 (US $912). The most afforable of the three, Core i7-3820, goes for ¥3,500 (US $550).

Motherboard giant, ASRock Inc. is proud to announce that their AMD Motherboard Series now can fully support the newly launched AM3+ Bulldozer processors. It's been an incredible year for multi-core processing and it's almost time for you to upgrade the essential CPU.

ASRock have prioritized AM3+ motherboard implementation and is the first to produce the most sophisticated AM3+ CPU-capable motherboards. The entire range of AM3+ mobo includes AMD's 9-Series, 8-Series, 7-Series and Nvidia's GeForce 7025 chipset series. Importantly, ASRock have a complete motherboard products line (from high-end, performance to budget-level) supporting AM3+ Bulldozer processors. Users are able to enjoy the exciting AM3+ performance with the latest BIOS update. ASRock is confident to say that they are the only motherboard maker that can offer so many AM3+ mobo choices based on difference chipsets. And this is what other mobo makers cannot do.

ASRock is readying is new, high-end socket LGA2011 motherboard targeting the upper-most tier of the PC enthusiast market, the X79 Extreme7. This board will be a part of the company's first wave of LGA2011 motherboards, which are slated for mid-November, 2011. Pictures scored by XFastest reveal the board to be filled to the brim with features. The CPU socket is powered by a 16-phase VRM making use of high-grade chokes, and server-grade poscap capacitors.

The socket is wired to six DDR3 DIMM slots arranged in sets of three on either sides of the socket, powered by a 4-phase VRM. Among channels A, B, C, and D; channels B and D have two DIMM slots wired, so if you have four DDR3 modules, you should populate slots 0, 2, 3, and 5; to take advantage of quad-channel DDR3 memory. There are heatsinks over the memory VRM areas, that are connected to the heatsink over the CPU VRM using heat pipes.

ASRock's frontline mini PC product, Vision 3D, is set to get a hardware specifications update, to the second generation Intel Core processor "Sandy Bridge" family, from its current Core "Westmere" family. The new model will be available with your choice of Core i3, i5, or i7 processor, and will come with an updated connectivity. Aiding the Sandy Bridge processor will be NVIDIA GeForce GT 540M GPU. Using NVIDIA Optimus technology, users will be able to switch between the GeForce discrete GPU and the Intel integrated GPU. The desktop supports NVIDIA's stereo 3D technologies.

In its tiny dimensions of 200mm(W) x 70mm(H) x 200mm(L), the Vision 3D packs 4 GB of dual-channel DDR3-1333 MHz memory, several storage options, a slot-in Blu-ray drive and connectivity that includes four USB 3.0 ports, gigabit Ethernet, eSATA, 8 channel THX-compliant audio with optical SPDIF output, and display outputs that include HDMI 1.4 and DVI. A Windows Media Center Remote comes bundled, completing the package of what will be a great mate for your HDTV.

AMD's release of APU processor is a huge revolution. The new Llano architectures are a shot in the arm for integrated graphics, delivering the most powerful discrete-level graphics performance in mainstream market. Following the great launch of ASRock A75 mobo platform, ASRock is delighted to introduce its fantastic APU Motherboard Series based on the AMD A55 chipset. Supporting AMD Fusion A-Series APU, Socket FM1, DirectX 11 technology and a wide range of ASRock signature functions, ASRock brand new A55 APU Motherboard Series will surely bring the perfect components and combos to build up the ultimate rig.

Commenting on the new release, James Lee, V.P of ASRock Sales and Marketing, is with confidence. "ASRock A55 APU Motherboard Series has more to offer than just the combined powers of integrated graphics processor, as ASRock motherboards are best known for its perfect balance between price and performance. If users are looking for a value mobo supporting AMD's full-power 32nm Llano processor, then ASRock A55 platform is unambiguously the best choice!" He stated.

ASRock released a new mini-ITX form factor motherboard that runs socket FM1 AMD A-Series "Llano" APUs, the A75M-ITX. As the name suggests, it's based on the AMD A75 chipset. Like most other decent mini-ITX motherboards from reputed manufacturers, the A75M-ITX puts much larger motherboards to shame when it comes to connectivity and features it provides in its tiny board-space. The board draws power from standard 24-pin ATX with 4-pin CPU power. The FM1 socket is powered by a 4-phase VRM, it is wired to two full-length DDR3 DIMM slots, supporting dual-channel DDR3-1866 MHz memory, and the lone expansion slot, a PCI-Express 2.0 x16.

Storage options include four internal SATA 6 Gb/s ports, and one eSATA 6 Gb/s. There are four USB 3.0 ports on the rear panel, two USB 2.0 ports, and six USB 2.0 ports by internal header. Display outputs include HDMI 1.4a and D-Sub. There's gigabit Ethernet, and 8-channel HD audio, which includes optical SPDIF output. ASRock's new motherboard is priced in Japan at the equivalent of US $115.

ASRock launched its newest motherboard, the Z68M-ITX. As the name suggests, it is a socket LGA1155 motherboard based on the Intel Z68 Express chipset, in the mini-ITX form factor. ASRock's new board is aimed squarely at HTPCs or premium home desktops. It uses a standard ATX power supply, drawing power from a 24-pin ATX and 4-pin CPU power headers. The LGA1155 socket is powered by a 4-phase VRM, it is wired to two DDR3 DIMM slots supporting dual-channel DDR3-1600 MHz memory, the lone expansion slot: a PCI-Express 2.0 x16, and the Z68 PCH. Z68 provides overclocking capabilities, as well as Intel Flexible Display Interface (FDI) letting you use the integrated graphics, and Intel Smart Response Technology that lets you use SSD for caching HDDs

Connectivity includes 8 channel HD audio with optical SPDIF output, driven by Realtek ALC892 CODEC, two USB 3.0 ports driven by ASMedia ASM1042 controller, gigabit Ethernet, and a number of USB 2.0 ports. Storage connectivity consists of two each of SATA 6 Gb/s and SATA 3 Gb/s internal ports, and an eSATA 3 Gb/s port. Display connectivity includes HDMI, DVI, and D-Sub. The board is driven by UEFI firmware, with a graphical setup program. ASRock bundles a specially-designed Windows Media Center remote control, which comes with a multi-sensor CIR USB dongle that can receive infrared signal from a number of angles. ASRock did not give out pricing.

ASRock unveiled the first Fatal1ty-branded AMD platform product, a premium motherboard based on the AMD 990FX chipset, ready for AMD FX series processors in the AM3+ package. The board sports the signature Fatal1ty color scheme of black and red, and is geared for high-end gaming PCs. The AM3+ socket is powered by a 14-phase digital PWM power design, which is ready for even 140W chips. It is wired to four DDR3 DIMM slots supporting dual-channel DDR3 with speeds of over 2000 MHz by overclocking.

Two of the unique selling points here is ASRock Fatal1ty XFast USB, a pair of low-latency and high-polling USB ports to plug in your gaming mouse and keyboard; and XFast LAN, which is a software layer that works to lower latency and prioritize internet bandwidth to applications. To top it off, there's a Fatal1ty-themed UEFI setup program that features some extra advanced settings.

ASRock today is one of the top-three motherboard vendors in terms of sales volumes, but it must have been a long and tiring journey getting there in the market. One of the design philosophies of ASRock motherboards has been to experiment with unique features, odd chipset-socket combinations, odd and exotic expansion slot selection, and so on. Today, ASRock may not be the only motherboard vendor with products featuring PCI-Express 3.0, but it looks like the company is of the idea to make the new interconnect a major selling point, of the kind USB 3.0 and SATA 6 Gb/s became a couple of years ago. The company is planning an entire series of socket LGA1155 motherboards targeting mid-thru-high end price-points, featuring PCI-Express 3.0 graphics slots.

PCI-E 3.0 finds itself in the same spot USB 3.0 and SATA 6 Gb/s found themselves when they made an entry into client motherboards. There are close to no products that use it. So while it might look gimmicky, PCI-E 3.0 could add a thin layer of future-proofing to the offer, if you're in the market for a new socket LGA1155 motherboard. ASRock is readying no less than five motherboards, four based on the Z68 Express chipset, and one on the P67 Express (B3). All model names are tagged with "Gen3" to convey that it features PCI-E 3.0. The series includes the Z68 Extreme Extreme7 Gen3 at the very top of the pile, with its swanky-looking heatsinks, followed by the Fatal1ty-branded Z68 Profess1onal Gen3, Z68 Extreme4 Gen3, Z58 Extreme3 Gen3, and the P67 Extreme4 Gen3.

ASRock gave its premium LGA1155 motherboard lineup a boost with the new Z68 Fatal1ty. Apart from being a Z68 chipset based motherboard modeled along the lines of its predecessor, the ASRock P67 Fatal1ty, the new motherboard features PCI-Express 3.0 graphics slots, that work on Sandy Bridge and future Ivy Bridge processors. The new third generation PCI-E interconnect can drive 1 GB/s of data per link, per direction. You'll need PCI-E 3.0 compliant add-on cards to make use of that bandwidth, current graphics cards will run at Gen. 2 speeds. One advantage here could be that AMD Radeon HD 5000 and HD 6000 series single-GPU graphics cards will run on Gen 2.1 mode, which has slightly higher bandwidth at its disposal thanks to its lower-overhead data coding scheme.

The ASRock Z68 Fatal1ty is designed for both gamers and overclockers, using high-grade components. The LGA1155 socket is powered by a 18-phase VRM, wired to four DDR3 DIMM slots supporting dual-channel DDR3-2133 MHz (Ivy Bridge IMC's optimal memory speed). Featuring Intel Flexible Display Interface (FDI), the board allows you to use the integrated graphics. With the Lucid Virtu technology, you can switch between the integrated graphics, and discrete graphics cards. Expansion slots include two PCI-Express 3.0 x16 (electrical x8/x8 when both are populated), one PCI-Express 2.0 x16 (electrical x4, wired to Z68 PCH), and two each of PCI-E 2.0 x1 and legacy PCI.

AMD today launched its 9-Series chipset line-up today, helping PC builders to develop next generation high performance desktop platforms. The company also unveiled its 2011 HD Tablet Platform, based on the AMD Z-Series Accelerated Processing Unit (APU), enabling vivid media display and content creation capabilities for the fast-growing market of Microsoft Windows-based tablets. These new AMD products are designed to enable more immersive digital experiences for the PC and tablet markets.

"As consumer appetites for more compelling, lifelike visual experiences increase, there is greater need for high performance, smooth, vibrant graphics as well as unparalleled computing power," said John Taylor, product marketing director, AMD. "From tablets to desktops, AMD is making powerful computing accessible to everyone."

ASRock is ready with what it will be offering the very top tier of consumers of the Sandy Bridge-E platform, the third largest selling motherboard vendor is ready with the X79 Extreme4. This standard-size ATX motherboard uses essentially the same component layout as most socket LGA2011 boards we've seen so far. The LGA2011 socket is powered by an 8-phase VRM. The socket is wired to four DDR3 DIMM slots on its either sides, to support quad-channel DDR3-2133 MHz memory. The processor also holds a massive 40-lane PCI-Express 3.0 hub, giving out two PCI-Express 3.0 x16 links, distributed between three slots (as x16/x16/NC or x16/x8/x8), with two each of PCI-E x1 and PCI in between.

ASRock did not finalize its chipset/VRM heatsinks design, yet. While we can't see the right portion of the board in the picture, we can assume that all 10 SATA 6 Gb/s and 2 SATA 3 Gb/s ports will be internal ports, with the possibility of one or two eSATA. Other connectivity includes 8-channel HD audio, dual gigabit Ethernet, and four USB 3.0 ports (two by header). The board supports 3-way NVIDIA SLI and AMD CrossFireX.

ASRock just couldn't hold its rocks. The third-largest motherboard company released the first picture of its upcoming socket FM1 motherboard that supports AMD's upcoming performance A-series accelerated processing units. The ASRock A75 Extreme6 as it's called, is based on AMD's Hudson-D3 A75 single-chip chipset. With the northbridge component completely relocated to the APU die, what's left of the chipset is a little more than a southbridge. The 905-pin socket is significantly different from the 940-odd pin sockets from AMD in recent times, though its cooler retention brackets haven't essentially changed. So most AM3-supportive coolers should fit on FM1.

The FM1 socket is powered by a 10-phase VRM, it is wired to four DDR3 DIMM slots for dual-channel DDR3-1866 MHz memory support; and to two of the three PCI-Express 2.0 x16 slots. The first two PCI-E x16 slots switch to electrical x8 when both are populated. The third slot is electrical x4, and wired to the chipset. Expect a big chop in CPU to discrete GPU latencies. Other slots include one PCI-E x1, and three PCI.

It could be curtains down for NVIDIA nForce SLI chipset for AMD platform, as the GPU giant formally announced its intentions to license NVIDIA SLI technology for use on AMD chipset-based motherboards starting from AMD's upcoming 9-series chipset. Rumors about this development started trickling in around late March. NVIDIA's public release confirms most of what was outlined in the leaked company slide in the older article, that licenses will be only offered to 9-series (and later) chipset-based motherboards, and that only those motherboard manufacturers that are licensed by NVIDIA for SLI on their Intel platform motherboards will be given licenses. NVIDIA specifically mentions ASUS, Gigabyte, ASRock, and MSI as qualifying partners.

The more interesting part of the release, however, was the box-art of ASUS' upcoming high-end socket AM3+ motherboard, the Republic of Gamers (ROG) Crosshair V Formula. Its salad of product logos is what is most fascinating. For one, it confirms the product name and logo of AMD's new high-end desktop processors to be "FX", as revealed by the box designs. The next logo is of Phenom II, and as we know, AM3+ gives backwards compatibility to older AM3 processors. Next up is the AMD 9-series chipset logo, another Radeon-like logo by AMD. Next to it is the logo of the moment: NVIDIA SLI, and lastly ATI CrossFireX. There is a newer rectangular logo of "AMD CrossFire" that succeeds the ATI CrossFireX logo, but maybe ASUS, like many, found it too hideous. You can probably make a better one on MS Paint.

ASRock launched a new marketing campaign for its AMD platform motherboards, claiming to be the first manufacturer to be out with motherboards that use real AM3+ sockets. AM3+ is the FCPGA socket that has been designed for upcoming AMD FX series "Zambezi" processors based on the "Bulldozer" architecture. As a part of its campaign, ASRock highlighted the benefits of opting for its AM3+ motherboards. In the process, it ended up disclosing quite some technical information about AM3+, and why AMD designed it in the first place, when apparently AM3 can run Zambezi with a BIOS update.

To begin with, ASRock started with the socket itself, showing that AM3+ sockets can be identified by "AM3b" written on the socket, and have wider pin-holes (0.51 mm vs. 0.45 mm of AM3). It is possible that future (retail?) versions of the CPU, if not the engineering samples doing rounds, could use packages with thicker pins that are incompatible with AM3. The thicker pins add durability, and are designed for a different set of electrical specifications.

ASRock is ready with its latest performance motherboard based on the upcoming Intel Z68 chipset, the ASRock Z68 Extreme4. The Z68 chipset combines the overclocking features of P67 with integrated graphics support of H67, and adds a few more features such as SSD boost. The Z68 Extreme4 uses a V8 power phase design for the CPU socket, the board supports dual-DDR3 memory with memory multipliers supporting DDR3-2133 MHz. The onboard display connectivity includes DVI, D-Sub, HDMI 1.4a, and DisplayPort. Expansion slots include three PCI-Express x16 (x16/NC/x4 or x8/x8/x4), two each of PCI-E x1 and PCI.

The "4" in Extreme4 denotes four each of USB 3.0 and SATA 6 Gb/s ports. There are two SATA 6 Gb/s from the PCH, and two from an additional controller; and two EtronTech USB 3.0 controllers that drive two ports on the rear panel, and two by internal headers (for front-panel or bracket). The Z68 Extreme4 features a new GUI-driven UEFI BIOS that allows booting from volumes over 3 TB in capacity. Other connectivity features include 8-channel HD audio with optical SPDIF output and THX TruStudio Pro, eSATA 3 Gb/s, Firewire, and a number of USB 2.0 ports. There are a few nice overclocker-friendly touches such as high DRAM multipliers, rear clear CMOS, and power/reset buttons on board. ASRock's new board will reach stores in mid-May.

ASRock seems to be in a hurry to be out with the first socket AM3+ motherboard that supports AMD's next-generation "Zambezi" Fusion Black processors, and so again put its creativity to use. The company designing a new motherboard based on the AMD 890FX + SB850 chipset instead, called the ASRock 890FX Deluxe5. The selling point with this board is the ability to have an AM3+ as early as possible, with capability to accommodate AM3+ processors as they come. For now, ASRock's idea in the public domain is only in the form of a layout drawing.

The typically-sized ATX motherboard from ASRock makes use of AMD's 890FX + SB850 chipset. The CPU socket is compatible with existing socket AM3 Phenom II and Athlon II processors, and future Fusion Black processors. This isn't particularly an advantage, because every AM3+ motherboard in the future based on 990FX will retain support for AM3 processors. On the other hand, 990FX motherboards could also embrace UEFI, something this board seems to lack prima facie.

ASRock released a nifty little software utility that steps up USB transfer rates. The ASRock XFast USB utility is also able to speed up USB 3.0 flash drives, which are well within the 5 Gb/s theoritical maximum of the interface. OCWorkbench did a "before and after" test of the utility as part of its Kingston HyperX Max 3.0 review. The portable SSD managed transfer rates of 156 MB/s before using the utility, which then jumped up to 241.32 MB/s after using it. SiSoft SANDRA was used for measurements. More tests can be found here.

Underdog, low-end, and ASUS-spinoff are some of the terms commonly associated with ASRock. Unbeknownst to many, ASRock has climbed up to the spot of the third largest PC motherboard vendor in terms of sales volumes. In its rather surprising ascent, ASRock displaced MSI and ECS. In terms of annual sales figures, ASUS emerged as the highest grossing motherboard vendor with 21.6 million units sales in calendar year 2010, followed by Gigabyte with 18 million units. Although Gigabyte showed strong prospects in 2010, at one point even matching top rival ASUS in terms of sales, the company slipped by competitive pricing by ASUS. ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock currently offers motherboards for both AMD and Intel platforms, in all market segments, value-thru-enthusiast.