News Posts matching #HDR10+

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Samsung Showcases Industry-Leading Displays at ISE 2020

Samsung Electronics is pushing the industry another step forward with an expansion of QLED 8K SMART displays, new applications of The Wall and showcasing the new-and-improved Samsung Flip 2 digital flipchart.

"Samsung is making tomorrow's technology a reality with complete display solutions that are more immersive, collaborative and interactive than ever before. ISE is one of the best opportunities for Samsung to showcase advanced commercial applications of our industry-leading displays," said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. "We're excited to unveil new features and expanded lineups of our digital signage with next-generation technology such as 8K, the new model of The Wall, collaborative displays and more that will provide businesses with opportunities they've never had before."

HDR10+ Licensing Begins, Royalty-Free Alternative to Dolby Vision

HDR10+ Technologies, LLC announced the start of the new licensing and logo certification program for HDR10+ technology. HDR10+ is the royalty-free, open standard dynamic metadata platform for High Dynamic Range (HDR), which optimizes picture quality for 4K Ultra HD displays and improves the viewing experience for all audiences.

The new HDR10+ technology optimizes picture quality for 4K Ultra HD displays by using dynamic tone mapping to reflect frame to frame or scene to scene variations in brightness, color saturation, and contrast. The resulting enhanced viewing experience can now be easily provided on a wide range of displays bringing the viewing experience much closer to the original creative intent for the content.

Samsung, Amazon Unveil Yet Another HDR Standard

And here I was thinking the whole point of having standards was to homogenize offerings for a given feature, ensuring the same minimal requirements were met by anyone (or any product) looking to carry a sticker emblazoning its capabilities. Yet here it is, another HDR standard, which Samsung and Amazon are calling HDR10+.

The HDR10+ standard looks to slightly bridge the gap between the HDR10 standard as certified by the UHD Alliance, and the Dolby Vision one, which boasted better HDR reproduction whilst carrying higher specifications to be adhered to. The greatest change in HDR10+: the adoption of Dynamic Tone Mapping, which stand upon variable dynamic metadata to help adjust brightness and contrast in real time, optimized on a frame-by-frame basis, a feature present in Dolby Vision but lacking on the UHD Alliance's HDR10, which resulted in some overly darkened bright scenes.
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