ADATA Technology is pleased to announce the launch of the industry's first mobile device/memory card optimization site - GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder.

In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site's QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event's prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives.

Green House today announced a new family of MLC-based SD memory cards, the GH-SDI-WMA. Going from 2 GB to 32 GB in terms of capacity, the cards deliver read and write speeds of up to 20 MB/s and 16 MB/s, respectively, they can operate at -25 to +85 degrees Celsius, and include technologies that prevent data loss.

The GH-SDI-WMA cards are backed by a three-year warranty.

Japanese company Green House has today introduced a new, high-capacity memory card, a microSDXC providing 64 GB of flashy storage. Dubbed GH-SDMRXC64G6, this card weights just 0.2 grams, is waterproof, has a three-year warranty, and delivers read and write speeds of up to 40 MB/s and 12 MB/s, respectively.

Green House's 64 GB microSDXC is bundled with an SD adapter and costs about $151.

Eye-Fi Inc., makers of the world's first wireless memory card, has announced today a new Eye-Fi Pro X2 16GB, Class 10 card that increases both storage and speed capabilities while continuing to deliver convenient, reliable wireless upload of photos and videos from cameras. The new 16GB card provides twice the storage capacity of the prior Pro X2 card, while the Class 10 performance delivers ultra-fast read and write speeds. That means more power and speed for the same retail price of $99.99. And, the new Pro X2, like Eye-Fi's other X2 series cards, enables you to wirelessly connect a camera to a mobile device, such as a smartphone or tablet, or use an authorized WiFi network to move content directly to a computer.

"Cameras have more megapixels, and pictures and videos are more demanding in terms of size. Moving to a 16GB, Class 10 card keeps up with these trends and delivers what our customers have been asking for," said Yuval Koren, CEO and co-founder of Eye-Fi. "Customers already know and love our Eye-Fi cards for instant wireless uploads, so the added space and faster speeds are a great addition, especially with the highest-volume photo days coming up."

Kingston, the independent world leader in memory products, today announced a new SDXC Class 10 memory card that is ideal for price-conscious consumers. The card captures full HD videos and high-resolution photos at an affordable price that will not break the budget.

Fully compliant with the latest SD Association specification, Kingston's Secure Digital Extended Capacity (SDXC) Class 10 card operates on the exFAT file system, which is designed to handle extremely large volumes of data, such as files bigger than 4 GB. Available in 64 GB and 128 GB, these cards are an excellent choice to meet the storage demands of high-quality digital still and video cameras as well as other personal electronic devices that are SDXC compatible. Additionally, SDXC cards offer a speed "class" rating known as Class 101 that delivers a 10 MB/s minimum sustained transfer rate for optimum performance with SDXC-compatible devices.

Japanese company Green House has today announced not one but three families of industrial-grade CFast memory cards, the SLC-based GH-CFS-NSA and GH-CFS-XSA, and the MLC-based GH-CFS-NMA. All three series make use of a JMicron controller and comply with the CFast Specification v1.0.

The models equipped with SLC NAND Flash have a MTBF of up to 4 million hours and deliver read/write speeds of up to 130/110 MB/s, while the MLC-powered cards have a 3 million-hour MTBF and top 130/120 MB/s when reading/writing (speeds vary with capacity).

All three CFast card lines are set to be released before the end of the month (so, this week). The GH-CFS-NSA and GH-CFS-XSA models come with a three-year warranty and go from 2 GB to 32 GB in terms of capacity, whereas the GH-CFS-NMA cards are backed by a one-year warranty and go from 8 GB to 64 GB.

When it comes to the ever-evolving core technologies of embedded systems, data transmission efficiency and speed are the main targets for improvement. Apacer, one of the world's top ten PC SSD manufacturers, has introduced a new CFast memory card to support the SATA II 3 Gb/s high-speed transmission mode. After winning customers' favor, Apacer has now upgraded the capacity and speed of their industrial CFast memory cards. Additionally, these cards come in MLC solutions and support extended operating temperatures.

Apacer's latest industrial CFast card, features a peak reading speed of 160 MB/s, breaking the speed limits of the CF cards currently used by industrial enterprises. This speed is three times faster than typical industrial CF cards, dramatically promoting file transmission efficiency, making it one of the best storage solutions for high performance computing systems.

SP/Silicon Power, the world's leading provider of memory storage solutions today unleashes a professional Compact Flash card - Superior CF 1000X. SP Superior CF 1000X provides exceptional transfer rate reaching up to 150 MB per second as well as a larger capacity of 128 GB, satisfying professional photographers' need in storing more high-quality images, 3D or full HD videos in just one single memory card.

SP Superior CF 1000X supports VPG-20 specification (Video Performance Guarantee), which guarantees the video capture rate at up to 20 MB per second. This allows professional full HD video captures at high frame rate without loosing any frames. Operable in Ultra DMA mode 7, CF 1000X's performance can be boosted at up to 150 MB per second, perfectly built for professional enthusiasts to indulge in continuous shooting experience, with no risk of loosing any instant and cherishing moments.

Lexar, a leading global brand of flash memory products, today introduced the Lexar High-Performance microSDHC UHS-I and microSDXC UHS-I memory cards for smartphones, tablets, and sports camcorders. The UHS-I cards carry a Class 10 speed classification, and deliver read transfer speeds up to 300x (45MB per second), allowing users to quickly capture, store, play back, and transfer their favorite media files, including 1080p full-HD and 3D video.

Designed for adventure seekers and adrenaline junkies, these cards enable outdoor enthusiasts to capture up to eight hours of their greatest moments in HD and share it with friends faster. Users can also store up to 24,800 photos or 14,200 songs, and when paired with the included USB 3.0 reader, get fast transfer rates from their memory card to their PC or Mac computer.

SanDisk Corporation, a global leader in flash memory storage solutions, today announced that it is developing flash memory cards based on the new CFast2.0 specification introduced today by the CompactFlash Association (CFA). The new specification enables next-generation photo and video applications by delivering up to four times faster performance than the CompactFlash memory cards currently used in DSLR cameras and other imaging devices.

"CFast2.0 memory cards will help drive the future of professional photography and video-recording applications," said Shuki Nir, senior vice president and general manager, Retail, SanDisk. "With the CFast2.0 specification's unparalleled performance, flash memory can now enter new markets such as high-definition TV and even cinema production."

Lexar, a leading global brand of flash memory products, today introduced the industry's first 256 GB Secure Digital Extended Capacity (SDXC) UHS-I memory card, the Lexar Professional 400x SDXC UHS-I card. The Class 10 card leverages the SD 3.0 specification to dramatically accelerate workflow and allows photographers to capture, store, and transfer a large number of high-quality photos and extended lengths of 1080p full-HD and 3D video with a minimum guaranteed sustained read transfer speed of 60 MB per second.

When paired with a compatible card reader, such as the Lexar Professional USB 3.0 Dual-Slot Reader, the Professional 400x SDXC card quickly and reliably transfers images and video from the memory card to the computer.

Transcend Information, Inc. (Transcend ), a worldwide leader in storage and multimedia products, today announced the company's first 128 GB SDXC memory card. Perfect for consumers who need vast storage space and high-speed performance, Transcend's new 128 GB Ultimate Series Class 10 SDXC cards boast an incredible amount of storage capacity for extended Full HD video recording, and help improve camera response with ultra fast transfer rates up to 22 MB/s.

To meet the increasing capacity demands of professional-quality photos and videos, Transcend's SDXC cards provide an enormous 128 GB of storage space. Each 128 GB SDXC card can store a full 32 hours of 1080p High-Definition footage (based on 1920 x 1080 9Mbps H.264 AVC compression) or over eight thousand high-megapixel RAW images (based on 14 MB total size), eliminating the need to pause and switch memory cards during recording sessions or photo shoots. Additionally, with the use of the exFAT file system that supports files larger than 4 GB, today's professional photographers and videographers can enjoy prolonged periods of burst-mode shooting and nonstop 1080p HD or even 3D video recording.

Toshiba America Electronic Components, Inc., (TAEC), a committed leader that collaborates with technology companies to create breakthrough designs, today announced that it will expand its family of EXCERIA memory cards with the addition of microSDHC versions. The new cards offer the industry's leading performance in this format - which is the smallest currently available.

The EXCERIA series, named to reflect a combination of "excellent" and "experience", offers cards fully compliant with the UHS-I Memory Card Standard. The minimum recording speed is compliant with UHS speed class 1 and SD speed class 10. These cards deliver the capacity, speed and performance needed to support the capabilities of the latest personal digital equipment, including HD video recording and continuous image shooting with digital cameras. Toshiba's EXCERIA family includes versions offering the world's fastest data transfer speed for an SD memory card.

Japanese company Green House has today rolled out a new memory card suited for the latest, 1080p-capable smartphones, a 32 GB MicroSDHC which features an UHS-I speed rating and is capable of read and write speeds of up to 25 MB/s and 15 MB/s, respectively.

Dubbed GH-SDMRHC32GU, the card complies with the SD Card Specs V3.00, it has a waterproof design, and comes bundled with an SD adaptor. This 32 GB MicroSDHC is backed by a three-year warranty and costs about $102.

Incorporated with the latest generation of UHS-1 transmission technology, Team Group Inc. Micro SDHC UHS-1/Micro SDXC UHS-1 is a high-performance memory card designed specifically for smart phones, tablet computers, and driving recorders. Reading speeds up to 40MB/s and IOPS 500 for reading and 150 for writing surpass products of the same class in the market by three-fold. This is more than enough to satisfy real-time communication apps and the boot-loading demands of smart phones. The substantial reduction of booting and access time make this model perfect for businessmen and serious gamers, thus enriching the fun experience of 3C life.

Sony's newest memory cards supporting the XQD specification are the fastest ever developed, with read and write speeds of 168 MB/s. The new "S Series" is perfect for professional photography applications where high performance and blazing fast image capture are critical, such as sports and live events.

Sony's S Series cards are based on the XQD memory card specification, which the CompactFlash Association approved and licensed as an open format. A unique controller and optimized flash memory enables high-speed data processing, resulting in faster write speed and performance that surpass the maximum interface speed of CF cards (167 MB/s). Transfer speeds may vary and are dependent on the host device.

JEDEC Solid State Technology Association, the global leader in the development of standards for the microelectronics industry, today announced the publication of key updates to its Universal Flash Storage (UFS) standard. Specifically tailored for mobile applications and computing systems requiring high performance and low power consumption, the new UFS v1.1 standard is an update to the v1.0 standard published in 2011, incorporating feedback from industry UFS technology implementers. JESD220A Universal Flash Storage v1.1 contains important amendments and references to the latest related MIPI Alliance specifications, and may be downloaded free of charge from the JEDEC website here.

JEDEC has also published a complementary standard, JESD223A UFS Host Controller Interface (HCI) v1.1. JESD223A defines a standard host controller interface on which system designers can create a common host controller software driver layer to work with UFS host controller hardware from different manufacturers. The HCI functionality also enables higher performance and power efficiency by minimizing the involvement of the host processor in the operation of the Flash storage subsystem. JESD223A Universal Flash Storage Host Controller Interface v1.1 may also be downloaded free of charge here.

SanDisk Corporation, a global leader in flash memory storage solutions, today announced the world's fastest mobile memory card. The SanDisk Extreme Pro microSDHC UHS-I card is ideal for smartphone and tablet users who want to boost their device's storage capacity while enjoying the fastest mobile experience.

ADATA Technology today announces the launch of new Premier Pro microSDHC UHS-I U1 memory cards, which thanks to their ultra-high speed transfer and the latest SD 3.0 standard support, this newest addition to the Premier Pro line offers ideal specifications for smartphone and tablet users.

Premier Pro storage products from ADATA are targeted towards professionals, as well as the most demanding end users. These new microSDHC cards follow through in the tradition of this prestigious product family, with support for the latest SD 3.0 standards. Read/write speeds for the larger capacity cards (16 and 32 gigabytes) are 45 MB/second (Read) and 40 MB/second (Write). They also offer up to 1400/150 IOPs random Read/Write speeds, ensuring high performance while running multiple applications or when working with high resolution media files.

PQI simultaneously announced and globally launched the Air Card Wi-Fi Memory Card today. The PQI Air Card represents the next in wireless revolution that incorporates the latest Wi-Fi technology into a traditional memory card. The Air Card enables "instant sharing" anytime and anywhere without the need for annoying wires or a PC card reader. In a few simple steps, files can be immediately shared with an unprecedented convenience unseen in previous technology.

PQI recognizes that everyone is a world traveler. Following technological advancement, there is an increasing desire to share our everyday lives with friends and family through photo and video journals over the Internet. When combining the PQI Air Card with the latest digital cameras (DSC/DSLR), you can instantly upload files to your preferred cloud storage service.

JEDEC Solid State Technology Association, the global leader in standards development for the microelectronics industry, today announced that its JC-64 Committee for Embedded Memory Storage and Removable Memory Cards has formed a Subcommittee focused on the standardization of non-volatile wireless memory. To be chaired by Nokia and vice-chaired by Micron Technology and Samsung Semiconductor, the JC-64.9 Subcommittee for Wireless Memory welcomes interested companies worldwide to participate by joining JEDEC or calling 703-907-7560 for more information.

Wireless memory is rapidly emerging as the next generation in data transfer technology, and is intended to enable fast, wireless connectivity with read/write capability between mobile devices (Wireless Memory Hosts) and battery-free memory tags (Wireless Memory Tags).

Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card, today launched the Eye-Fi Mobile X2, a new 8 GB wireless memory card empowering cameras around the world with immediate uploading capabilities. The Eye-Fi Mobile X2 provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet, and is available for $79.99.

"Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices," said Jef Holove, CEO of Eye-Fi. "With Direct Mode and our new Android and iOS apps, the pervasive connectivity of mobile is made available to existing cameras."

Holding your smart phone in one hand, and your digital camera in the other, if you are interested in taking high quality photos or capturing everything you see as your own memory, then you will be familiar with the following mood-killing scenario - "Not Enough Memory" popping up on your screen.

Powered Up by the Capacity and Performance

Now presenting SP/Silicon Power new product - 32 GB microSDHC Class 10 memory card. With a large volume like 32 GB, top with Class 10 super high speed transmission rate, reaching up to 10 MB per second, this small-sized memory card might not look big from the outside, but it is capable of catering to consumers' needs for both capacity and high transfer speed.

Toshiba Corporation today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA, that will bring to market SD memory cards offering the highest performance levels available.

EXCERIA, a combination of "excellent" and "experience" offers cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I, and includes versions offering the world-fastest class data transfer speed. The new products will be launched from April in Japan, with distinctive labeling.

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, announced today that it is now shipping a new line of advanced SD and microSD cards that are ideal for digital imaging and mobile devices. The seven new models of SD and microSD cards are now available as part of either the High Speed Series or the Plus Extreme Speed Series, both of which deliver up to 24 MB/sec read speeds on cards with a capacity of 4 GB or higher.