Unity Technologies Releases COVID-19 Consumer Gaming Report
The novel coronavirus (COVID-19) has forced immediate, profound lifestyle shifts for consumers around the world, many of whom have turned to gaming for much-needed distraction and social connections. According to a new report released today by Unity Technologies, the world's leading platform for creating and operating interactive, real-time 3D (RT3D) content, there has been an increase of nearly 50% in daily active users of HD games due to COVID-19. The report's findings stem from a cross-platform study focused on COVID-19's impact on consumer gaming for the period from January 1 to mid-May 2020 as compared to the same period in 2019, including an analysis of player behaviors in games, and how games have thus far proven to be stable revenue generators during a global economic crisis.
The data in the report was sourced globally from mobile games that deploy Unity's monetization platform as well as games made with Unity for PC and mac OS, Android, and iOS, and Unity's deltaDNA which provides sophisticated player engagement tools for game-makers powered by deep data analytics. Unity Ads are seen by more than 114 million end users every day.
The data in the report was sourced globally from mobile games that deploy Unity's monetization platform as well as games made with Unity for PC and mac OS, Android, and iOS, and Unity's deltaDNA which provides sophisticated player engagement tools for game-makers powered by deep data analytics. Unity Ads are seen by more than 114 million end users every day.