More than mere modes of transportation, today's software-defined vehicles are a result of the ongoing transformation of the automobile from a product that is mainly hardware-based to a software-centric device on wheels. Premium vehicles today can have up to 150 million lines of software code, distributed among hundreds of electronic control units (ECUs), sensors, cameras, Lidar and more.

It is critical for automotive OEMs to ensure the quality and reliability of these software-intensive systems. Automotive SPICE (Software Process Improvement and Capability dEtermination) is an industry-standard guideline for evaluating the automotive embedded software development process. This ISO/IEC 15504 standard proves the software and development capabilities of automotive suppliers and manufacturers meet OEM requirements and incorporate best practices throughout the automotive software development cycle.

Western Digital has launched its first dual actuator hard drive, in the shape of the Ultrastar DC HS760 Hard Drive, which is currently only available in a single 20 TB SKU. This places WD's new drive head to head with Seagates Exos X20 drives, although Seagate offers an 18 and a 20 TB SKU. WD offers the Ultrastar DC HS760 with a SAS interface, whereas Seagate offers its Exos drives with either SATA or SAS connectivity. Both companies are using traditional CMR platters that spin at 7,200 RPM.

WD didn't provide too many details when it comes to the performance of the Ultrastar DC HS760, as the company only claims it offers twice the sequential throughput and 1.7 times higher random performance compared with the Ultrastar DC HC560. WD appears to have a potential performance advantage over Seagate, as WD has integrated its OptiNAND technology based on WD's iNAND, which means that the Ultrastar DC HS760 should have at least twice as much cache as Seagates Exos X20 drives which top out at 256 MB. This is based on WD's DC HC560 drives which ship with 512 MB of cache. Just like Seagates Exos drives, the Ultrastar DC HS760 is a helium filled drive and WD claims 2.5 million MTBF time and offers a five year warranty. No pricing was revealed.

When it comes to data, everything is growing - quantity, size, format, resolution, use cases, applications, value and more. As people and businesses look for solutions to effectively and efficiently store their data in the zettabyte era, Western Digital HDDs continue to play a critical role in delivering massive capacity, performance and reliability.

Extending its innovation and technology leadership across its portfolio, Western Digital today announced that it is now shipping new 22 TB HDDs targeting three key segments: WD Gold HDDs for IT/data center channel customers; WD Red Pro for network attached storage (NAS); and WD Purple Pro for smart video/surveillance. As highlighted in its What's Next Western Digital Event, these new drives are loaded with industry-firsts, including OptiNAND technology, energy-assisted PMR (ePMR), triple-stage actuator (TSA) and HelioSeal to deliver the industry's highest areal density at 2.2 TB per platter, delivering 22 TB CMR HDDs for its customers.

Building on significant technology innovations cultivated over decades, Western Digital today announced that it is sampling its new industry-leading 22 TB and 26 TB UltraSMR HDDs to select hyperscale cloud customers, further expanding its areal density leadership and delivering customer value by driving TCO lower. Western Digital's HDD technology portfolio and areal density leadership puts it at the center of storage innovation. Leveraging its unique OptiNAND technology, energy-assisted PMR (ePMR), triple-stage actuator (TSA), HelioSeal and now UltraSMR technologies, Western Digital is on a clear path to delivering 30+ TB with ePMR.

"As a longstanding partner of the industry's leading cloud providers, we understand their unique requirements in building next-generation cloud infrastructure and invested in several HDD innovations we developed alongside our areal density technology," said Ashley Gorakhpurwalla, EVP and GM, HDD Business Unit, Western Digital. "Our intent with taking this development strategy was not only to address the capacity demands of the world's largest cloud titans but to deliver on a roadmap that would also support the evolving economics of their data centers for decades to come. With ePMR, OptiNAND and now UltraSMR as the foundation of Western Digital's HDD roadmap, our cloud customers can continue rapidly scaling their business by taking advantage of our innovations to lower their storage TCO."

Although 20 TB hard drives aren't a new thing by now, Western Digital's latest drive for NAS appliances are doing things a bit differently by incorporating WD's OptiNAND technology. The WD Red Pro family is Western Digital's higher-end family of NAS drives and have a generally good reputation in the market. The drive is made up out of nine ePMR (energy-assisted perpendicular magnetic recording) platters, each coming in at 2.2 TB. As with the previously launched drives in the Red Pro family, we're looking at a 7,200 rpm drive with a SATA 6 Gbps interface. The internal transfer rate is said to reach up to 268 MB/s which makes it the second fastest drive in the series, just behind the 18 TB version.

What makes the 20 TB SKU unique in the Red Pro series though is the inclusion of 64 GB of WD's own iNAND flash. Western Digital's iNAND could be considered a DRAM-less SSD in a single chip package and in this case, it's used as a large chunk of cache for the hard drive. One other benefit of the OptiNAND technology according to WD is that up to 100 MB of data in the 512 MB DRAM write cache that the drive also has, can be flushed to the iNAND in case of an unexpected power cut to the drive. This could help save important data that is in transit during a worst case scenario and seems like a great addition to a hard drive that's targeting NAS applications. The WD Red Pro 20 TB is on sale now for US$499.99.

At the company's HDD Reimagine event today, Western Digital Corp. (NASDAQ: WDC) introduced a new flash-enhanced drive architecture that breaks traditional boundaries of storage. Building on the company's unique ability to innovate with HDD and flash, the new storage architecture with OptiNAND technology optimizes and integrates HDDs with iNAND embedded flash drives. This gives customers - like hyperscale cloud, CSPs, enterprises, smart video surveillance partners, NAS suppliers and more - a solution to meet the exponential growth in data creation by delivering the capacity, performance and reliability needed to store vast amounts of data today and well into the future.

Leveraging industry-first technologies including triple-stage actuator (TSA) and HelioSeal technology, the first products featuring the new drive architecture will deliver an unsurpassed 2.2 TB per platter, extending capacities gains on proven ePMR technology. Setting a new industry milestone, Western Digital has shipped samples of new nine-disk, 20 TB ePMR flash-enhanced drives with OptiNAND technology to select customers.

Western Digital Corp. today announced its second-generation UFS 3.1 storage solution for 5G smartphones. The new Western Digital iNAND MC EU551 delivers the high-performance storage consumers need to be able to use their phones for emerging applications like ultra-high-resolution cameras, AR/VR, gaming and 8K video.

IDC expects 5G smartphone shipments to account for more than 40% of global volume in 2021 and grow to 69% in 2025. As networks continue to expand available bandwidth and offer lower latency to enable new user experiences, Western Digital's iNAND solutions deliver the high-capacity, high-performance embedded storage needed to power these exciting new applications.

Western Digital Corp. is addressing the automotive industry's increasing need for storage by equipping vehicle manufacturers and system solution providers with the technology and capacity to support both current and future applications including e-cockpits, Artificial Intelligence (AI) databases, ADAS, advanced infotainment systems, and autonomous computers. As the first 256GB e.MMC using 64-Layer 3D NAND TLC flash technology in the automotive market, the new Western Digital iNAND AT EM132 EFD extends the life of e.MMC beyond 2D NAND to meet evolving application needs and growing capacity requirements.

According to Neil Shah, partner and research director, Counterpoint Research, "Storage is one of the fastest growing semiconductor applications in a connected autonomous car. The advanced in-vehicle infotainment (IVI), AI and sensor-driven autonomous driving systems generate large amounts of data that needs to be processed and stored locally at the edge. The average capacity of storage required per vehicle is expected to balloon beyond 2TB by 2022."

Western Digital Corp. today expanded its portfolio of data storage devices purpose-built for the modern surveillance market, introducing three new offerings: the industry's first industrial-grade 3D NAND UFS embedded flash drive (EFD) for surveillance; an expanded WD Purple microSD card series to support up to 256 GB capacity; and Western Digital Device Analytics, the new device analytics technology enabling OEMs and system integrators to proactively manage their storage subsystems and maintain optimal operation.

The new devices and tools address the complex and dynamic data demands of a surveillance market in transformation, supporting the high performance, capacity and endurance required by networked and artificial intelligence (AI)-enabled camera systems, as well as other smart video devices operating at the edge.

"As the adoption of higher resolution and AI-enabled cameras expands, and traditional centralized surveillance video systems become more distributed, fast and reliable storage with higher capacities are essential for enabling surveillance devices to capture, analyze and transform greater amounts of data, locally, and in real-time," said Oded Sagee, senior director, product marketing, Western Digital. "With the new devices and analytics capability introduced today, we are excited to enable the new era of smart video and AI-driven surveillance systems with the industry's most comprehensive offering for surveillance, from the edge to the core."

Western Digital today introduced a new portfolio of advanced iNAND embedded flash drives (EFDs) to empower smartphone users to unlock the full potential of today's data-driven applications and experiences. Leveraging Western Digital's 64-layer 3D NAND technology and advanced UFS and e.MMC interface technologies, the intelligent, new iNAND 8521 and iNAND 7550 EFDs deliver outstanding data performance and high storage capacity.

When designed into smartphones and thin, lightweight computing devices, they accelerate the possibilities of a wide range of demanding data-centric applications, including augmented reality (AR), high resolution video capture and rich social media experiences, as well as emerging artificial intelligence (AI) and Internet of Things (IoT) experiences at the "edge." The volume, velocity, variety and value of data continues to exponentially grow and evolve across Big Data, Fast Data and personal data. Many consumers around the world will experience this confluence of data on their smartphone.

Western Digital Corp. today introduced the iNAND 7350 storage solution, the company's most advanced and highest capacity embedded flash drive (EFD) to date. Leveraging Western Digital's 3D NAND and unique and highly intelligent, fourth-generation SmartSLC technology, iNAND 7350 delivers up to 256 gigabytes (GB) of reliable and responsive embedded storage that is ideal for data-rich applications and next-generation mobile experiences.

"Our new 256GB iNAND 7350 is the highest capacity embedded storage device available today on e.MMC, the industry's most proven interface," said Christopher Bergey, vice president of Embedded and Integrated Solutions with Western Digital. "By combining our 3D NAND technology and latest application-aware architecture, we have built the iNAND 7350 storage device to deliver an exceptional balance of performance, capacity and cost-efficiency. This can enable smartphone manufacturers to introduce mainstream devices that offer the high capacity consumers crave and deliver outstanding application experiences - from high-quality 4K Ultra HD video playback to next-generation augmented reality (AR)."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the iNAND 7232 storage solution, a new, advanced embedded flash drive (EFD) optimized to deliver best-in-class imaging performance and superior storage capacity in flagship mobile devices. Available in capacities up to 128 GB, the iNAND 7232 storage solution enables original equipment manufacturers (OEMs) to introduce smartphones, tablets and other connected devices that feature ample storage to meet the needs of increasing consumer content while providing data-rich application experiences and next-generation digital photography capabilities.

"From North America to China, consumers are demanding higher and higher capacity storage," said Christopher Bergey, SanDisk's vice president and general manager of Mobile and Tablet Solutions. "Our iNAND 7232 storage solution not only enables mobile OEMs to cost-effectively deliver the robust storage mobile users want, it is also our most advanced embedded storage solution to date. It leverages new, innovative application-level storage architecture and SanDisk's latest 15 nanometer flash storage technology to enable outstanding application experiences, terrific 4K Ultra HD video capture and digital photography experiences never before possible in flagship smartphones."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the iNAND 7132 storage solution, the most advanced embedded storage solution from SanDisk to date. Designed for use in flagship mobile devices, the iNAND 7132 storage solution features SanDisk's new iNAND Accelerator Architecture with SmartSLC technology, an innovative new storage architecture that quickly and intelligently responds on-demand to mobile users' needs and gives superior experiences to the most data-intensive applications. Available in capacities up to 64GB, iNAND 7132 storage solution enables original equipment manufacturers (OEMs) to introduce a new generation of high-capacity smartphones, tablets and connected devices that offer exceptional user experiences.

"iNAND 7132 is the perfect high capacity storage solution for the next generation of smartphones, tablets and smart devices," said Drew Henry, senior vice president and general manager for Mobile and Connected Solutions at SanDisk. "Featuring our new iNAND Accelerator Architecture with SmartSLC, our best-in-class iNAND 7132 storage solution delivers amazing performance for faster burst photography and 4K Ultra HD video capture, supports the newest 802.11 standards with ease, and enables blazingly fast data side-loading."

SanDisk Corporation, a global leader in flash storage solutions, today introduced a new suite of robust, automotive grade NAND flash solutions designed for next-generation 'connected cars' and automotive infotainment systems. SanDisk Automotive storage solutions are optimized to bring reliable, high-performance storage to a wide range of in-vehicle applications, including 3D mapping and advanced augmented reality in navigation systems, entertainment systems, intuitive driver assist technology, data event recorders, and more. By providing the responsiveness and capacity of SanDisk flash storage technology, SanDisk Automotive solutions offer the potential for car manufacturers to continue to push the boundaries of connected car application experience.

Today's vehicles are rapidly becoming more technologically sophisticated, with many featuring advanced connected applications that were once only possible on a smartphone. A recent Gartner Research report forecasted that "about one in five vehicles on the road worldwide will have some form of wireless network connection by 2020, amounting to more than 250 million connected vehicles in service".

SanDisk Corporation, a global leader in flash storage solutions, today announced the iNAND Standard embedded flash drive (EFD), an ideal storage solution for entry-level tablets and smartphones in China and other high-growth markets. The new 1Y nanometer 3-bit-per-cell (X3) NAND flash storage solution enables original equipment manufacturers (OEMs) to quickly introduce new, affordable tablets and smartphones with the reliable performance of SanDisk storage.

"China is the most dynamic smartphone and tablet market today, with state-of-the-art high-end smartphones and new powerful, but affordable, 'entry-level' devices," said Mr. Drew Henry, senior vice president and general manager, Mobile and Connected Solutions, SanDisk. "We leveraged our flash technology expertise to specifically design our new iNAND Standard for the high-volume China budget mobile device market. Because we work closely with mobile systems providers, it offers near plug-and-play capability that enables OEMs to rapidly introduce highly capable entry-level tablets and smartphones that are optimal for the China mass market."

SanDisk Corporation, a global leader in flash storage solutions, today announced the next generation of its iNAND Extreme embedded flash drive (EFD) - the fastest, thinnest and most sophisticated embedded storage product from SanDisk to date. Currently being sampled to select customers worldwide in capacities up to 64GB1, iNAND Extreme enables mobile device manufacturers to push design boundaries and create a new wave of exceptionally responsive Android-based smartphones and tablets that consistently deliver outstanding performance through the lifespan of the mobile device.

"Smartphones and tablets have come into their own as computing devices, with advanced applications such as 4K video, quad-core processors, and incredibly high resolution cameras becoming more and more pervasive," said Bob O'Donnell, founder and chief analyst, TECHnalysis Research, LLC. "As the mobile capabilities become richer, higher capacity and more sophisticated storage is essential to both provide a great user experience, as well as unlock the true potential of these types of applications."

SanDisk Corporation, a global leader in flash memory storage solutions, today announced that the iNAND Extreme embedded flash drive (EFD) has been optimized to provide advanced digital storage in tablets powered by the new 22 nm Intel Atom system-on-a-chip (SoC) introduced by Intel last week. The new enhancements to the iNAND Extreme make it faster, more responsive and highly compatible with the SoC formally known as "Bay Trail."

SanDisk is currently sampling the iNAND Extreme to leading mobile device manufacturers for use in future, cutting-edge Android and Windows 8 tablets featuring high-performance and energy efficient Intel Atom Z3000 processors.

SanDisk Corporation, a global leader in flash memory storage solutions, today announced it is using the world's most advanced semiconductor manufacturing process to produce SanDisk's highest performing embedded memory products.

iNAND Extreme is now being built on SanDisk's 19 nanometer (nm)* process technology to enable the large-capacity, high-performance embedded NAND flash memory products that are ideally suited for high-end tablets and smartphones. Products running the Android operating system as well as the upcoming Microsoft Windows RT version of the Windows 8 operating system can benefit from iNAND Extreme capacity, performance and small size.

SanDisk Corporation, a global leader in flash memory storage solutions, today highlighted its efforts to enhance the mobile user experience through its close collaboration with key industry partners. Here at the world's largest mobile industry gathering, SanDisk will be describing its close working relationships with Freescale, Intel Corporation, Marvell Semiconductor, MediaTek Inc., Microsoft Corp., NVIDIA, Qualcomm Incorporated, ST-Ericsson and Texas Instruments Incorporated (TI), among others.

"SanDisk works to ensure its NAND flash memory products are tightly integrated with products from all major chipset vendors and mobile operating system developers to ensure the best possible mobile user experience," said Yoram Zylberberg, senior director, Embedded Memory Business. "Focusing on tight integration with the mobile community and standards bodies helps produce an optimized mobile solution. As a result, iNAND embedded flash memory is included on a majority of leading mobile chipset reference designs and is the reason why we have such great support from our industry partners here at Mobile World Congress."

SanDisk Corporation, a global leader in flash memory storage solutions, today announced it is working with key industry chipset vendors to help ensure a best-in-class user experience for mobile devices based on Microsoft Corp.'s upcoming Windows 8 operating system.

Companies such as Intel Corporation, Qualcomm Incorporated and Texas Instruments Incorporated (TI) are using SanDisk iNAND Extreme embedded flash memory with some of their top Windows 8 hardware development platforms. SanDisk is working with these companies to optimize its iNAND Extreme flash memory products with Windows 8-based tablet and mobile designs.

SanDisk Corporation, a global leader in flash memory storage solutions, today announced that the iNAND Ultra line of products will be the first of its embedded flash memory products to move to 19 nanometer (nm) manufacturing technology, the industry's most advanced chip making process.