Tuesday, May 27th 2014

SanDisk Introduces the iNAND Standard Embedded Flash Drive

SanDisk Corporation, a global leader in flash storage solutions, today announced the iNAND Standard embedded flash drive (EFD), an ideal storage solution for entry-level tablets and smartphones in China and other high-growth markets. The new 1Y nanometer 3-bit-per-cell (X3) NAND flash storage solution enables original equipment manufacturers (OEMs) to quickly introduce new, affordable tablets and smartphones with the reliable performance of SanDisk storage.

"China is the most dynamic smartphone and tablet market today, with state-of-the-art high-end smartphones and new powerful, but affordable, 'entry-level' devices," said Mr. Drew Henry, senior vice president and general manager, Mobile and Connected Solutions, SanDisk. "We leveraged our flash technology expertise to specifically design our new iNAND Standard for the high-volume China budget mobile device market. Because we work closely with mobile systems providers, it offers near plug-and-play capability that enables OEMs to rapidly introduce highly capable entry-level tablets and smartphones that are optimal for the China mass market."

Rising consumption of data continues to drive demand for richer digital experiences and more connected devices around the world, with particularly strong growth at the entry-level price points. In 2013, the number of active smart devices, including smartphones and tablets exceeded 700,000,000 in China alone. SanDisk embedded storage sales in China rose by 570 percent from 2012 to 2013.

Strong Mobile Ecosystem Relationships Shorten Time to Market
SanDisk works with all leading smartphone and tablet makers, as well as top processor and operating system companies in China and around the world, including Fuzhou Rockchip Electronics Co. Because of those relationships, iNAND Standard seamlessly works with current mobile devices systems and can be easily implemented right out of the box. This enables the potential for major OEM customers, as well as small device makers, to significantly reduce the time from product development to product availability.

"The combination of the application performance of our Rockchip processor and the cost-effective and trusted flash storage delivered by iNAND Standard provides a platform for China OEMs to bring new possibilities to the entry-level tablet market," said Mr. QiuPing Hu, chief technology officer of Fuzhou Rockchip Electronics Co., Ltd.

SanDisk Flash Technology Means Trusted Performance
iNAND Standard is the fourth e.MMC solution from SanDisk to be built on the company's X3 NAND flash memory technology since 2010.

Leveraging SanDisk's latest X3 flash storage and high-speed e.MMC 4.51+ HS200 industry specification, iNAND Standard offers affordable flash storage with impressive responsiveness and reliability. When used with tablets, iNAND Standard supports a smooth user experience and strong application performance, whether consumers are navigating between applications, browsing their favorite websites, or playing digital video. iNAND Standard also provides robust storage performance when used in entry-level smartphones, enabling seamless multi-tasking and bringing enjoyable user experiences in photography and other popular applications.

iNAND Standard is part of a full SanDisk portfolio of embedded solutions for the mobile market. Other iNAND products include iNAND Ultra and iNAND Extreme. SanDisk's iNAND solutions, available in EFDs and multi-chip-package (MCP) forms, provide tablets, smartphones, e-Book readers, personal media players, and other connected devices with faster system responsiveness, improved multitasking and browsing performance, longer battery life and an enhanced user experience.

Features and Specifications:
  • e.MMC 4.51+HS2.00 compliant
  • Features SanDisk's industry-leading 1Y nanometer (nm) process technology
  • Sequential write/read speeds up to 7.5 MB/100 MB/s; random write/read speeds up to 200/3000 IOPS
  • Offered in a 11.5x13x1.0mm form factor
Availability
iNAND Standard is available now in 8 GB and 16 GB capacities for use in tablets. iNAND Standard for smartphones will be available in the second-half of 2014.
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