China, earlier today, brought into effect new online gaming and gambling regulations, which aim to curb down the time spent by gamers online, and remove all incentives to play daily, by regulating the way games reward gamers to play daily or often, causing them to spend more time and money online. The announcement sent shockwaves through the financial markets, causing investors to drain about $80 billion in value from two the leading online gaming stocks, Tencent and NetEase. The regulations essentially set spending limits for online games, by spelling out the exact ways in which game studios can monetize their online experiences and play reward systems. Tencent lost about 16% in share price, while that of NetEase crashed by 25%. Prosus, which owns a 26% stake in Tencent, slid by 14.2% in the markets. This is expected to have an effect on Western markets that open for trading in a bit.

Single player games may have entered a perceived decline since their heydays, as increasingly long, costly development times have drawn developers towards experiences that are more easily... monetized. This is typically done by cutting experiences into DLC pieces and adding always-on, recurring ways of recouping developer (or publishers') investment. There's no need in beating around the bush - we all know what these experiences look like, in one way, or another. Though it's true that these may not always have the intended effect, as users and the industry as a whole have been recoiling from particularly aggressive renditions of these monetization practices, which in turn, may lead companies to face considerable losses, be these monetary or in the much less liquid good will.

Square Enix is one of the companies that has excelled in the making of first player games, for one. however, for one reason or another, these may not have translated as the successful commercial releases that the company hoped (thinking of you, Deus Ex: Mankind Divided). As a result, the company has reportedly put the Deus Ex franchise on ice, but has recently made some tentative remarks on how they might bring it back. However, Square Enix themselves have put fears into gamers and fans' minds with their renewed interest in games as a service. which, according to Square Enix President & CEO Yosuke Matsuda, may not mean exactly what we've been told it means.

AMD made headlines yesterday (27th April), when AMD Radeon users discovered that their GPU driver update places a promotional link to a "Quake Champions" beta signup on their desktops. The Radeon Software Crimson ReLive 17.4.4 drivers leave a shortcut on your desktop which reads "Quake Champions," and has the official icon. The shortcut, however, points to a URL, which leads to a "Quake Champions" beta signup on publisher Bethesda's website. You can't opt not to see this icon during the driver setup's "custom setup" component selection page. The URL contains a referral extension, which made some people accuse AMD of trying to make money off it, a charge the company denies.

This caused major uproar in social media, with some comments calling it "adware" and AMD losing the moral high ground over NVIDIA, which marketed games through its GeForce Experience app. Sensing a PR fumble on its hands, AMD updated Radeon Software 17.4.4 drivers on its downloads page, which no longer plants the "Quake Champions" shortcut on your desktop. AMD could be testing the waters with how it could monetize its driver updates further. The company, like NVIDIA, already has game banner advertisements in the driver installer. AMD denied that it is making any money off the referral link, and that it is only using referral data to gauge activity.

In what could be a fundamental shift in how Microsoft monetizes its flagship product, the Windows operating system, the company decided to offer its upcoming Windows 10 as a free upgrade for existing users of Windows 8.1 and Windows 7. This offer will be applicable only for the first year following Windows 10 launch (after which, Windows 8.1 and Windows 7 users will have to pay to upgrade to Windows 10). Windows 10 will see the return of the Start Menu, a productive Desktop environment, and cutting-edge new API features such as DirectX 12.

Cisco (NASDAQ: CSCO) today announced its intent to acquire privately held Cariden Technologies, Inc., a Sunnyvale, Calif.-based supplier of network planning, design and traffic management solutions for telecommunications service providers. With global service providers converging their Internet Protocol (IP) and optical networks to address exploding Internet and mobile traffic growth and complex traffic patterns, Cisco's acquisition of Cariden will allow providers to enhance the visibility, programmability and efficiency of their converged networks, while improving service velocity.

Cariden's industry-leading capacity planning and management tools for IP/MPLS (Multi-Protocol Label Switching) networks, which have been deployed by many of the world's leading fixed and mobile network operators, will be integrated into Cisco's Service Provider Networking Group to enable multilayer modeling and optimization of optical transport and IP/MPLS networks. Cariden's products and technology will advance Cisco's nLight technology for IP and optical convergence. The acquisition also supports the company's Open Network Environment (ONE) strategy by providing sophisticated wide area networking (WAN) orchestration capabilities. These capabilities will allow service providers to improve both the programmability of their networks and the utilization of existing network assets across the IP and optical transport layers.

Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, today reported its third quarter results for the period ended April 28, 2012. Cisco reported third quarter net sales of $11.6 billion, net income on a generally accepted accounting principles (GAAP) basis of $2.2 billion, or $0.40 per share, and non-GAAP net income of $2.6 billion, or $0.48 per share.

"We delivered solid results this quarter with record revenue and non-GAAP earnings per share," said John Chambers, Cisco chairman and CEO. "We are successfully executing against our long-term strategic plan of growing profit faster than revenue, and in a cautious IT spending environment, we continue to outperform our competitors."