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60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study

An independent study conducted by the European Hardware Association (EHA) has revealed that AMD now ranks higher than Intel in the CPU space. While we have seen this as recently as last week, where we reported on top sellers across some Amazon webstores in Europe, with AMD scoring most of the top sellers in both Germany and the UK, this is the first time a comprehensive study has put some verifiable, science-generated numbers for us to see.

According to the EHA, 60% of the European PC enthusiasts (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs, and would choose any sort of system with an AMD CPU over an Intel one (including APU, AMD + Radeon graphics cards and AMD + NVIDIA graphics cards). This is a far cry from the same time around last year, where AMD only held 40% of a similar sample's preferred buying intention, and up from the 50% shown in the same study, carried out in 2H2019. The same survey also shows a slightly increased preference for AMD's graphics cards, with the 1H2019 showing 19% preference compared to 23% in this latest study.

Ultrafast Magnetic Reversal Leads the Way for Speedy, Energy-Efficient Memory

Researchers at UC Berkeley and UC Riverside have developed a new, ultrafast method for electrically controlling magnetism in certain metals, a breakthrough that could lead to greatly increased performance and more energy-efficient computer memory and processing technologies. The findings of the group, led by Berkeley electrical engineering and computer sciences (EECS) professor Jeffrey Bokor, are published in a pair of articles in the journals Science Advances (Vol. 3, No. 49, Nov. 3, 2017) and Applied Physics Letters (Vol. III, No. 4, July 24, 2017).

Computers use different kinds of memory technologies to store data. Long-term memory, typically a hard disk or flash drive, needs to be dense in order to store as much data as possible. But the central processing unit (CPU) - the hardware that enables computers to compute - requires its own memory for short-term storage of information while operations are executed. Random Access Memory (RAM) is one example of such short-term memory.

Digital Purchases Make Up Majority of US Video Game Sales, and Other ESA Stats

In the latest edition of "RTB's Obvious News," I present you with an alarming statistic:

Digital purchases make up most video game sales in the United states at around 74% of purchases, according to a study by the Entertainment Software Association (ESA).

I know, I can hear it now: "Obvious news is obvious, R-T-B. Why'd you post this? Your news sucks!" etc etc. Believe it or not, I have a reason for bringing this seemingly lame study to your attention, and that's because despite the headline being lame, the study actually contains some interesting tidbits about the gaming market in general.
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