Monday, December 2nd 2019

60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study

An independent study conducted by the European Hardware Association (EHA) has revealed that AMD now ranks higher than Intel in the CPU space. While we have seen this as recently as last week, where we reported on top sellers across some Amazon webstores in Europe, with AMD scoring most of the top sellers in both Germany and the UK, this is the first time a comprehensive study has put some verifiable, science-generated numbers for us to see.

According to the EHA, 60% of the European PC enthusiasts (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs, and would choose any sort of system with an AMD CPU over an Intel one (including APU, AMD + Radeon graphics cards and AMD + NVIDIA graphics cards). This is a far cry from the same time around last year, where AMD only held 40% of a similar sample's preferred buying intention, and up from the 50% shown in the same study, carried out in 2H2019. The same survey also shows a slightly increased preference for AMD's graphics cards, with the 1H2019 showing 19% preference compared to 23% in this latest study.
It's easy to understand why AMD has been on the rise (meteorically, if I can say so) on purchase preferences for new systems and hardware, be it at a consumer or enterprise level. AMD's IP has never been stronger, and their CPU division has been shredding Intel's efforts to keep up - aided by none other than their manufacturing partner TSMC, who have recently achieved the spot of most valuable Asian company.

EHA chairman Koen Crijns had this to say:
"The last three years has seen AMD gain a lot of momentum in the enthusiast segment. With the Ryzen series of CPUs, AMD has eliminated any lingering performance gaps, while offering a great price/performance ratio. The surge in preference from 50% to 60% over recent months, can be explained by the launch of AMD's latest 3rd generation Ryzen desktop CPU. Ryzen 3000 not only offers better performance under multi-threaded workloads, but also under lightly-threaded applications like PC games.
Source: EHA
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31 Comments on 60% of European PC Enthusiasts Prefer AMD CPUs, According to EHA Study

#1
Khonjel
Now AMD just needs to dump some of that sweet cash they earned from Ryzen success back into Radeon R&D.
Posted on Reply
#2
ratirt
Khonjel
Now AMD just needs to dump some of that sweet cash they earned from Ryzen success back into Radeon R&D.
I don't think that is happening. Diversification of the finances and products doesn't work that way :)
Posted on Reply
#3
notb
According to the EHA, 60% of the European population (in a sample of 10,000 respondents) showed a strong sentiment towards AMD as their favored manufacturer of CPUs
Absolutely NOT.

These results are based on surveys among "enthusiasts", i.e. users of websites like TPU.

Oh, home on... what's happening to TPU news?
Khonjel
Now AMD just needs to dump some of that sweet cash they earned from Ryzen success back into Radeon R&D.
Earnings...? Have you seen their financial statements?
Posted on Reply
#4
dj-electric
EHA is associated with websites and media for enthusiasts. This data is very problematic in representing general population.

While i do understand AMD is on the rise, we're not at 60% for general population. Not yet.
Posted on Reply
#5
the54thvoid
To be fair, most technophobic people don't favour either, but the point of this specific survey still stands; those who do know about CPUs and their branding have come to favour AMD.
Posted on Reply
#7
Imsochobo
the54thvoid
To be fair, most technophobic people don't favour either, but the point of this specific survey still stands; those who do know about CPUs and their branding have come to favour AMD.
what enthusiasts prefer is highly important as they are usually asked.
If one enthusiast prefers amd that means 10 other people will buy amd usually, people ask enthusiasts.
Posted on Reply
#8
notb
the54thvoid
To be fair, most technophobic people don't favour either, but the point of this specific survey still stands; those who do know about CPUs and their branding have come to favour AMD.
If you assume the group that reads enthusiast websites is representative (I doubt that).
But no one criticizes the survey itself. It's fine. But TPU article is just sad.
dj-electric
While i do understand AMD is on the rise, we're not at 60% for general population. Not yet.
I love how you said "we're". :D
ratirt
Have you ?
take a look
Yes, I have.
$171mln for 3 quarters of 2019. That's really cute.
But who knows... Maybe Zen 3 will finally get some realistic pricing.

Imsochobo
If one enthusiast prefers amd that means 10 other people will buy amd usually, people ask enthusiasts.
Clearly, since - as we know from earlier TPU news - AMD outsells Intel 2 to 1. Right?
Posted on Reply
#9
R-T-B
notb
$171mln for 3 quarters of 2019. That's really cute.
I know you are trying to mock them... but until recently, they were literally bleeding money every quarter from debt.

They ARE doing astronomically better.

notb
Clearly, since - as we know from earlier TPU news - AMD outsells Intel 2 to 1. Right?
Probably in the build your own space, yes.

I doubt it if you throw in prebuilts though.
Posted on Reply
#10
dj-electric
notb
I love how you said "we're". :D
I'm actually Robert Hallock of AMD this whole time, and totally not writing in a contextualized sense as a part of said population statistic. You got me.
Posted on Reply
#11
W1zzard
Reworded the post to better reflect the survey mechanics
Posted on Reply
#12
delshay
dj-electric
I'm actually Robert Hallock of AMD this whole time, and totally not writing in a contextualized sense as a part of said population statistic. You got me.
Your joking right? about being Robert Hallock (AMD).
Posted on Reply
#13
Mistral
notb
Yes, I have.
$171mln for 3 quarters of 2019. That's really cute.
That's NET income. After expenses. Also, have a look at the debt numbers.
AMD might not be swimming in cash, but they are on a very good trajectory.
Posted on Reply
#14
fancucker
Let's see AMD make somewhat similar progress in the OEM and server markets ;). Ryzen is convenient for DIY yes but I fail to see it stradding high-performance battery efficient ultrabooks all the way to software-optimized stability-focused server racks

Good for a small portion of the consumer, but would love to see them make inroads if they have the right products

Khonjel
Now AMD just needs to dump some of that sweet cash they earned from Ryzen success back into Radeon R&D.
The budget disparity meme is a big trope. Credit to AMD for doing well on a smaller budget but most of Intel's isn't even in their x86 division.
Posted on Reply
#15
notb
W1zzard
Reworded the post to better reflect the survey mechanics
Yes! Thank you!
dj-electric
and totally not writing in a contextualized sense as a part of said population statistic. You got me.
There's actually a name for what you did: Freudian slip. :)
R-T-B
I know you are trying to mock them... but until recently, they were literally bleeding money every quarter from debt.

They ARE doing astronomically better.
Well yes, they were losing money. Now they're slightly over break-even point.
They're still below expectations (expressed also in their stock price).

And for so long I've been hearing that AMD can't afford some things because they lack money.
So you say they started earning. Great. So where's a proper website? Where's documentation? Where are drivers? Where's software and support?
It's still the same AMD. They make better hardware. That's it.
Probably in the build your own space, yes.

I doubt it if you throw in prebuilts though.
Well of course.
The latest figures I've seen are:
Desktops: 18%
Laptops: 14.7%
Servers: 4.3%
Which is obviously MUCH better than 2-3 years ago.

The main problem they have: prices are way to low.
MSRP is not bad (especially in 3000-series), but still a big chunk of their sales is built around heavily discounted previous gen.
2700X is 40% cheaper after less than 2 years. And it's still being made.
It's a very aggressive strategy aimed at boosting market share and pulling people into the ecosystem. They want to become a popular brand once again.
We'll see how it goes. :)
Posted on Reply
#16
dj-electric
notb
There's actually a name for what you did: Freudian slip. :)
I'm sure it was, since im very proud of my X299 9980XE system by AMD.

delshay
Your joking right? about being Robert Hallock (AMD).
Not joking at all, Hi Reddit.
Posted on Reply
#17
Vayra86
Well yay!

Now, get started on those god damn GPUs already.
Posted on Reply
#18
bug
If that's true, that's rather disappointing. It means for every 3 Zens, Intel still sells rehashed Skylakes (or even Broadwells, depending on how you look at it).
I mean, Intel still has the fastest cores, but they just seem to be playing "pin the Lake on the refresh du jour" lately.

Edit: this just hit me, retail CPUs are desktop only...
Posted on Reply
#19
notb
dj-electric
I'm sure it was, since im very proud of my X299 9980XE system by AMD.
I really doubt you understand what Freudian slip is.

And, honestly, stop with that "I don't own an AMD CPU, I'm not pro-AMD".
I'm pretty sure we'd find countless Intel chips in AMD's HQ.
Posted on Reply
#20
TheDeeGee
I would go Ryzen, but i don't want a 40 MM Fan on my Motherboard in 2019.

Hopefully they will fix this issue in the future.
Posted on Reply
#21
bug
TheDeeGee
I would go Ryzen, but i don't want a 40 MM Fan on my Motherboard in 2019.

Hopefully they will fix this issue in the future.
Still waiting for B550 here.
I might have been tempted to overlook that fan at times, but AMD doubled down and priced the boards sky-high to deter potential buyers ;)
Posted on Reply
#22
mak1skav
When you see JayzTwoCents and even Linus publishing videos in Youtube where they are praising AMD and they are mocking Intel then you know that something is different out there.
Posted on Reply
#23
Fluffmeister
mak1skav
When you see JayzTwoCents and even Linus publishing videos in Youtube where they are praising AMD and they are mocking Intel then you know that something is different out there.
As long as people are watching their videos they don't care either way.
Posted on Reply
#24
64K
When Intel was stagnating progress for 7 years and charging too much for the i7 and they put cheap thermal paste under the IHS they built up considerable ill will. When enthusiasts complained about not getting decent overclocks Intel's reply was "don't overclock".

Now their chickens have come home to roost. You can't just keep crapping on your customers and expecting them to stay loyal.
Posted on Reply
#25
Vya Domus
mak1skav
When you see JayzTwoCents and even Linus publishing videos in Youtube where they are praising AMD and they are mocking Intel then you know that something is different out there.
Those people put out videos where they mock someone only if it's a trendy thing to do and it drives views. If your benchmark for success relies on what these professional clickbaiters do we might as well go home, there's nothing to do here.
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