Fractal has gone through a big rebranding effort in recent times, and the Define 7 Compact naturally sports the visual updates as the current package reflects their new design language. On the front is an image of the chassis, while the back holds a blow-up diagram. Both sides of the package are black and hardly hold any useful elements besides a sticker to let you know which variant you will be getting.
Even the insides of the box come with plenty of Fractal branding. Two thick Styrofoam spacers hold the chassis in place while a plastic bag keeps scratches and fingerprints away.
Fractal also ships the accessories in a pretty large package. The individual parts are nicely arranged inside for good measure.
You will receive an assorted set of screws, plenty of zip ties, and a microfiber cloth. Fractal also includes a vented top panel for use instead of the solid one that comes pre-installed.
Last but not least is a very detailed multi-language manual that rounds out the extensive accessories and product unboxing experience as a whole.