Wednesday, September 7th 2011
MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim
In August, Gigabyte made a claim that baffled at least MSI, that scores of its motherboards are Ready for Native PCIe Gen. 3. Along with the likes of ASRock, MSI was one of the first with motherboards featuring PCI-Express 3.0 slots, the company took the pains to educate buyers what PCI-E 3.0 is, and how to spot a motherboard that features it. MSI thinks that Gigabyte made a factual blunder bordering misinformation by claiming that as many as 40 of its motherboards are "Ready for Native PCIe Gen. 3." MSI decided to put its engineering and PR team to build a technically-sound presentation rebutting Gigabyte's claims.
More slides, details follow.
MSI begins by explaining that PCIe support isn't as easy as laying a wire between the CPU and the slot. It needs specifications-compliant lane switches and electrical components, and that you can't count on certain Gigabytes for future-proofing.
MSI did some PCI-Express electrical testing using a 22 nm Ivy Bridge processor sample.
MSI claims that apart from the G1.Sniper 2, none of Gigabyte's so-called "Ready for Native PCIe Gen. 3" motherboards are what the badge claims to be, and that the badge is extremely misleading to buyers. Time to refill the popcorn bowl.
Source:
MSI
MSI begins by explaining that PCIe support isn't as easy as laying a wire between the CPU and the slot. It needs specifications-compliant lane switches and electrical components, and that you can't count on certain Gigabytes for future-proofing.
286 Comments on MSI Calls Bluff on Gigabyte's PCIe Gen 3 Ready Claim
It's called deceptive marketing, playing on words, and frankly, shouldn't occur. There's no need for such tactics to garner sales.
And Neliz, i do think you should approach W1zz for a MSI tag under your UID, since noone else seems to want to say it.
I'm just a bystander though, so carry on.
sparkletw.com/calibre/products/
:)
Also no other graphics card vendor in the world currently bundles those three technologies (Propeller blade, Temp Sensor and dust removal) in one fan.
Beleive me, now that this has happened, I'll be paying close attention to things regarding this, as it does fall under the umbrella that is my reviews, and directly relates to my job here @ TPU. You can expect me to be taking a look at this in close detail once PCIe 3.0 devices are launched, and expect at least a thread, if not an article about it.You can still say it's exclusive tech, even without all those caveats. It's an exclusive technology, that includes just those three items, maybe not a tech exclusive to MSI. It's all up for interpretation, and seemingly, done intentionally so. This is the problem about that press release.
It's not important, or even on topic. I just wanted to be clear here, where it was that Sneeky was coming from. I really don't want any part of that discussion.
The PCIe 3.0 thing, as I've said before, I will deal with later, months from now. Please feel free to ensure that I receive products to be able to do so. ;) :laugh:
Whether that is deceptive is up to the person reading the promotional literature and how much research they have done on the product. Here at TPU we tend to read the fine print and take the stance of "Caveat Emptor".
No offense or denigration to any product intended.
MSI, ASRock, GIgabyte et al can duke this out, just be sure that I wll show the truth of the matter when time, and product releases, allow.
:toast:
P.S.
We do have a policy here @ TPU, on the forums.I'm not saying that any of this IS FUD, but I am saying that we will seek the truth of any situation.
BTW we don't even know Ivy Bridge will have PCI-E 3.0......
I look forward to your article cadaveca
how many consumers get get blinded by that?
MSI fake affirmation about PCI-E 3.0 :banghead: . ASrock was first :slap:
ASRock announed that they were "first" on June 28th, at which time MSI was already shipping and selling :)
It would be really nice if you actually backed up your accusations with something :)
www.techpowerup.com/live/Computex_2011/MSI.php
pcper.com/news/Graphics-Cards/MSI-shows-Gen3-PCIe-X79-Motherboard-and-GTX-580-Extreme
www.tcmagazine.com/tcm/news/hardware/39466/asrock-goes-big-releases-pci-express-30-supporting-z68-motherboardAt which time we were already selling. At its best, they could claim listing in pricewatches (pre-ordering) at that time.
You registered specifically for this subject (burn MSI?) but you haven't brought anything to the table yet. I don't mind discussing things but you keep digging and not striking gold.
www.tcmagazine.com/tcm/news/hardware/39722/asrock-release-four-more-lga-1155-boards-pci-express-30Again, I don't mind discussing this at all but you don't bring any facts to the table. Since you registered here and desperately wanted to make a point (Anti-MSI) I hope we can have a fruitful discussion based on facts.
Please?