Tuesday, February 21st 2012

"Isn't PC Gaming Dead?" Asks Roccat

It looks like Roccat Studios' marketing department has sought to bring up the topic of the future of PC gaming, something Razer did, before going on to launch a $2,800 gaming laptop. Alienware asked the same question, but in contrast to Razer, went on to launch a much more sensible product that actually seeks to do something about the ailing PC gaming industry (a nice, cheap gaming PC that woos the console crowd). Roccat is known neither for fancy overpriced laptops, or desktops, but is a sizable player in the gaming peripherals industry.

Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.
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67 Comments on "Isn't PC Gaming Dead?" Asks Roccat

#1
xenocide
Hmmm. I remember when Roccat was just a Finnish Counter-Strike team, they really have come a long way...
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#2
FreedomEclipse
Crazy Dogmatic Bullsh!t!
If PC gaming is dead then who the hell have they been making gaming mouses for if there isnt a market for that anymore???
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#3
Ra97oR
While the mainstream scene is rather dead, there is always mods and indie games that consoles will never match.
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#4
NC37
Tell that to the millions of Steam users.
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#5
uber_cookie
Will next Blizzard game be released on a video games console?

:nutkick:
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#6
entropy13
PC gaming is dead!!! Long live PC gaming!!!

Hail to consoles!!! Hail to Apple!!!
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#7
mcloughj
I'm going to make a wild prediction that the answer to said 'burning question' will be

'Of course it's not dead.... here's a new mouse.'
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#8
RejZoR
I don't even know who came up with "PC is dead" bullshit. I'd really like to know the origin of this BS and who said it first. So i can punch him or her in the face.
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#9
James1o1o
And now hopefully their entire PC user base will leave them because of their idiocy! :laugh:
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#11
arterius2
fuck you roccat, its dead when its dead, now stfu and go back to making more (pc) mice.
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#12
FreedomEclipse
Crazy Dogmatic Bullsh!t!
by: mcloughj
I'm going to make a wild prediction that the answer to said 'burning question' will be

'Of course it's not dead.... here's a new mouse.'
It sounds more convincing if they bundle the mouse with a game, Maybe an FPs to showcase the mouse's awesome gaming lazer, It doesnt matter if the game is a mainstream one or an indie one....

In fact, id support roccat more if they bundled Indie games with their mouses, Its a perfect partnership. they should promote indie dev's
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#13
Super XP
I like there choice of words - Isn't PC Gaming Dead? This only backs the FACT PC gaming is not only getting stronger, but should over take gaming consoles by 2014. This is one reason why we hear talk about new consoles coming out by that time.

In other words, Isn't PC Gaming Dead "ALREADY"? Not in a million years, it's quite alive and kicking. :D
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#14
Mindweaver
Moderato®™
by: Super XP
I like there choice of words - Isn't PC Gaming Dead? This only backs the FACT PC gaming is not only getting stronger, but should over take gaming consoles by 2014. This is one reason why we hear talk about new consoles coming out by that time.

In other words, Isn't PC Gaming Dead "ALREADY"? Not in a million years, it's quite alive and kicking. :D
You're doing it right! :toast:
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#15
R_1
by: crap daddy
it is not dead. It's evolving.
:d
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#16
phanbuey
and while the idea of a PC (alienware's) that woos the console crowd is nice, a PC that has such specs loses out on alot of what makes a PC better at gaming than a console IMO.

Your plain vanilla xbox 360 is $299. A PC that costs in that range will play games like crap. It will be hard to compete because consoles are essentially really cheap gaming PCs that do not have the overhead of windows and have specialized coding tailored to perform on the hardware.
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#17
D4S4
roccat, razer and alienware can go f*** themselves in my books. they profit on everything that's wrong with pc gaming.
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#18
Lost Hatter
LOL Ask Blizzard and their like.... 20 million game subscribers
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#19
entropy13
by: phanbuey
A PC that costs in that range will play games like crap.
Of course games would play "like crap" if you try a $300 PC to play at high resolutions, DX11, high graphics settings, etc. If you lower the resolution and the graphics settings (to 1280x720 for example), and stick with DX9, you'll be getting better performance than the consoles.
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#20
3870x2
by: entropy13
Of course games would play "like crap" if you try a $300 PC to play at high resolutions, DX11, high graphics settings, etc. If you lower the resolution and the graphics settings (to 1280x720 for example(, and stick with DX9, you'll be getting better performance than the consoles.
That being said, I could build a PC faster than the 360 for $300. Don't quote me on this for sure, but I read that the next Xbox will have a 6670, low-end performance in gaming standards, and a really cheap GPU.

'PC gaming is dead' is an phrase so old it was being asked before I was old enough to game on a PC.
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#21
jpierce55
It is something that has waxed and waned since I started pc gaming in 1999. For a few years pc games seemed to dwindle, but right now with Steam/Gamefly/D2D/Amazon and so on, not to mention Nvidia, AMD, Razer, Saitek................. I don't need to continue. You get the idea!

I think we will see pc gaming take a big surge in the next few years. The reason why is people are wanting all in one solutions with less wires. APU's are sufficient for many people. While this generation of g-card is not much of a performance move it is a lower power consuming item, meaning you need less psu and less cooling. A cheap g-card at this point is good enough for many. People can easily download games from home. For consoles to stay competitive they are becoming more like pc's. It is only a matter of time before people realize they don't need the console anymore!
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#22
jpierce55
by: entropy13
Of course games would play "like crap" if you try a $300 PC to play at high resolutions, DX11, high graphics settings, etc. If you lower the resolution and the graphics settings (to 1280x720 for example(, and stick with DX9, you'll be getting better performance than the consoles.
Not to mention people buying a new computer could simply pay for a $299 upgrade and not have the console in the way.
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#23
BlackOmega
If they're serious (kind of thinking they're not), then obviously they haven't done their research; which I kind of doubt. But if they haven't here's a chart with projected sales figures of games; console vs pc.


All trends are showing that PC gaming is very much so on the rise and will soon surpass consoles in popularity. I suppose we can thank Steam for revitalizing the PC gaming market. I believe that they have made PC gaming a lot more accessible to a lot more people and even the Indie developer. Hat's off to you steam.

At any rate, I think it's just an advertising ploy to get people talking about them and get their name out to more people.
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#24
3volvedcombat
by: BlackOmega
If they're serious (kind of thinking they're not), then obviously they haven't done their research; which I kind of doubt. But if they haven't here's a chart with projected sales figures of games; console vs pc.

http://media.bestofmicro.com/,3-J-308575-3.jpg
All trends are showing that PC gaming is very much so on the rise and will soon surpass consoles in popularity. I suppose we can thank Steam for revitalizing the PC gaming market. I believe that they have made PC gaming a lot more accessible to a lot more people and even the Indie developer. Hat's off to you steam.

At any rate, I think it's just an advertising ploy to get people talking about them and get their name out to more people.
Idk about that charts accuracy :laugh::roll:

I had someone offer me 200$ for my 160gb slim and controller, and that has been more then 1 offer in the past week, and I am not even selling it :laugh:

The console market basically consumes 50% of all kids in age groups 6-16. That's not counting the estimation of people across all ages that are still buying and using consoles.

When the new gen consoles come out, that graph is going to be smashed to bits

IMHO The cost and troubles(hardware/software) that are needed to get a localized experience of PC gaming that can run as good or better then xbox 360 in terms of graphics quality and resolution(500-720p) are what make it impossible to get enough popularity and competition between markets compared to the simple solution of getting a all-in-one gaming platform for under 300$.

The mass of publisher hate towards PC gaming is not helping anyways. Their is just a humongous market when it comes to consoles and game sales for consoles. The figures even represented on the internet could not possibly be right. Their is a massive underground and legal market when it comes to consoles and games. Just huge.

PC gaming might be growing in popularity and market, but even then it's got a long ways to go, and that's understatement.

Everybody I have seen with an Ipod has a game console in their house they touch or use, at least that I know of.
Half the people I know with Ipods don't even have computers, and use their consoles or friends laptops to load new music.
That's why my opinion is slightly shifted because of this reason alone.
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#25
BumbleBee
DFC is the same firm that predicted the PS3 would outsell the XBOX 360 and Wii..

the graph doesn't take into account three next-gen consoles will be launching in 2014 and pushing digital distribution.

oh yeah and the fact all these companies keep saying PC GAMING ISN'T DEAD tells me there is a problem lol
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